Start free
Compare · BI & reporting

Looker Studio VS Power BI_

As of 4 November 2026, Power BI is named by 18,726 companies and Looker Studio by 2,017; Looker Studio skews to companies under 200 people (52% vs 33%), Power BI to companies over 1,000 (35% vs 23%).

As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Looker Studio's script and mail records show on hundreds of thousands of small sites, Power BI rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.

Looker Studio: 2–200 employees
52%
Power BI: 2–200 employees
33%
Looker Studio: 1,000+ employees
23%
Power BI: 1,000+ employees
35%
Postings per company, 90 days
1.8 · 4.7
Website or DNS footprint
0 · 0
2,017companies name Looker Studio
18,726companies name Power BI
896name both
3,574 · 88,338postings in 90 days, Looker Studio · Power BI
02 — Side by side

Who chooses which

Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.

By company size
SegmentLooker StudiosharePower BIshareLeans
Self-employed613%3252%even
2-10 employees20810%9465%Looker Studio
11-50 employees43522%1,79610%Looker Studio
51-200 employees39720%3,42518%even
201-500 employees29214%3,16817%Power BI
501-1000 employees1548%2,43813%Power BI
1001-5000 employees23712%3,82820%Power BI
5001-10000 employees673%1,0536%Power BI
10,001+ employees1668%1,7479%even
By industry
SegmentLooker StudiosharePower BIshareLeans
Business & finance services72636%4,20322%Looker Studio
Technology & software45523%3,86021%even
Commerce & trade1598%1,2447%even
Consumer services & leisure1387%7684%Looker Studio
Media & content1306%5443%Looker Studio
Manufacturing & industry1105%3,21717%Power BI
Public, community & associations623%9165%even
Hospitality & travel513%––outside top 12
Health care482%7854%even
Property & construction402%8815%Power BI
Utilities & infrastructure372%8685%Power BI
Transport, logistics & rental312%5953%even
Automotive––4412%outside top 12
By country
SegmentLooker StudiosharePower BIshareLeans
United States83641%9,56551%Power BI
United Kingdom1477%1,3127%even
Germany1327%1,0756%even
Brazil1095%7814%even
France915%6493%even
India673%3442%even
Spain533%2902%even
Poland523%1831%even
Canada462%6774%even
Netherlands432%4412%even
Australia362%3782%even
Italy342%––outside top 12
Sweden––1851%outside top 12
Postings by team (share of each tool's postings)
SegmentLooker StudiosharePower BIshareLeans
Marketing & communications2,27946%2,5642%Looker Studio
Data & AI99920%21,77021%even
Software engineering1573%3,6413%even
Sales1222%3,2433%even
Product, program & project management1192%5,9186%Power BI
IT operations & business systems1172%7,8347%Power BI
Finance & accounting872%15,61715%Power BI
logistics warehouse and transport591%3,9914%Power BI
General management & consulting371%2,6953%even
Business development & strategy311%1,1781%even
Customer service & success261%8721%even
Unclassified251%5461%even
Engineering (non-software)190%3,3823%Power BI
Human resources160%1,3071%even
Legal, compliance & risk120%1,8772%even
Administration & office110%5821%even
Retail & store operations110%2290%even
Education & training90%3130%even
Quality, safety & environment90%2,0572%even
arts media and entertainment60%––outside top 12
construction and civil50%4780%even
Design & UX50%1230%even
procurement and purchasing40%1,7552%even
research and science20%1910%even
skilled trades and field service20%3920%even
social care and community20%––outside top 12
Travel, leisure & events20%––outside top 12
healthcare clinical10%1150%even
manufacturing and production10%2110%even
public safety and protective services10%––outside top 12
facilities cleaning and security––1640%outside top 12
real estate and property––1430%outside top 12
hospitality and food service––1330%outside top 12
healthcare support and caregiving––980%outside top 12
Go deeper

The companies behind each column

Companies using Looker Studio →
Companies using Power BI →
BI & reporting ranked →

Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

Power BI is named by 18,726 companies in job postings and Looker Studio by 2,017; 896 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/looker-studio-vs-microsoft-power-bi)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
  • Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
  • SegmentsCountry, size and industry from the company profile built from its website.
  • Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
FAQ

Looker Studio vs Power BI: questions

Which is more used, Looker Studio or Power BI?

By companies naming it in their own job postings, Power BI (18,726) over Looker Studio (2,017). By website-and-DNS footprint, Power BI (0 vs 0), because its scripts and mail records sit on many small company sites.

Who chooses Looker Studio?

52% of Looker Studio companies have 2 to 200 employees, against 33% for Power BI. 23% of Looker Studio companies have over 1,000 employees, against 35% for Power BI.

Do companies run both?

896 companies name both in their postings, usually Looker Studio in marketing and Power BI in sales, or during a migration.

Where do these numbers come from?

From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.

Companies and people

Get either list your way

The same data as a search, over MCP and the API, as bulk files, or pushed to you as it changes.

SearchCompany searchFilter on what a company actually does→SearchPeople searchDecision makers, normalized and verified→MCP and APICompanies over MCP and APICount, search and export from your agent→DatasetCompany and People datasetThe whole market in your warehouse→DataCoverage by countryCheck your market before you start→SearchLocal businessesThe same database, by category and city→

Every company on either tool,
with the person who owns it

Filter on Looker Studio or Power BI, and get 1,000 records free.

Start free with 1,000 records
  1. 01Sign up, no card
  2. 02Connect Claude, ChatGPT or an API key
  3. 03Ask for your market, 1,000 records free