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Looker VS Looker Studio_

As of 4 November 2026, Looker Studio is named by 2,017 companies and Looker by 3,181; Looker skews to companies under 200 people (43% vs 52%), Looker Studio to companies over 1,000 (23% vs 26%).

As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Looker's script and mail records show on hundreds of thousands of small sites, Looker Studio rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.

Looker: 2–200 employees
43%
Looker Studio: 2–200 employees
52%
Looker: 1,000+ employees
26%
Looker Studio: 1,000+ employees
23%
Postings per company, 90 days
2.3 · 1.8
Website or DNS footprint
0 · 0
3,181companies name Looker
2,017companies name Looker Studio
263name both
7,161 · 3,574postings in 90 days, Looker · Looker Studio
02 — Side by side

Who chooses which

Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.

By company size
SegmentLookershareLooker StudioshareLeans
Self-employed1083%613%even
2-10 employees2337%20810%Looker Studio
11-50 employees40413%43522%Looker Studio
51-200 employees72623%39720%Looker
201-500 employees50016%29214%even
501-1000 employees37812%1548%Looker
1001-5000 employees49315%23712%Looker
5001-10000 employees1053%673%even
10,001+ employees2347%1668%even
By industry
SegmentLookershareLooker StudioshareLeans
Technology & software1,26940%45523%Looker
Business & finance services70522%72636%Looker Studio
Media & content2598%1306%even
Commerce & trade2398%1598%even
Manufacturing & industry1916%1105%even
Consumer services & leisure1344%1387%Looker Studio
Health care963%482%even
Hospitality & travel632%513%even
Public, community & associations562%623%even
Utilities & infrastructure552%372%even
Property & construction421%402%even
Transport, logistics & rental421%312%even
By country
SegmentLookershareLooker StudioshareLeans
United States1,98362%83641%Looker
United Kingdom2658%1477%even
Brazil953%1095%Looker Studio
Germany883%1327%Looker Studio
Canada843%462%even
France772%915%Looker Studio
India431%673%even
Spain401%533%even
Australia321%362%even
Netherlands311%432%even
Poland251%523%even
Sweden241%––outside top 12
Italy––342%outside top 12
Postings by team (share of each tool's postings)
SegmentLookershareLooker StudioshareLeans
Data & AI3,56239%99920%Looker
Marketing & communications1,00911%2,27946%Looker Studio
Sales6077%1222%Looker
Finance & accounting5626%872%Looker
Product, program & project management4655%1192%Looker
IT operations & business systems2843%1172%even
Software engineering2333%1573%even
Customer service & success2112%261%even
Business development & strategy1782%311%even
Legal, compliance & risk1382%120%even
logistics warehouse and transport1311%591%even
General management & consulting1211%371%even
Human resources400%160%even
Engineering (non-software)340%190%even
Quality, safety & environment310%90%even
procurement and purchasing280%40%even
Design & UX270%50%even
Unclassified270%251%even
construction and civil210%50%even
Administration & office140%110%even
Retail & store operations140%110%even
healthcare clinical120%10%even
arts media and entertainment100%60%even
hospitality and food service100%––outside top 12
research and science70%20%even
Education & training60%90%even
skilled trades and field service60%20%even
social care and community60%20%even
Travel, leisure & events60%20%even
agriculture and environment40%––outside top 12
manufacturing and production––10%outside top 12
public safety and protective services––10%outside top 12
Go deeper

The companies behind each column

Companies using Looker →
Companies using Looker Studio →
BI & reporting ranked →

Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

Looker Studio is named by 2,017 companies in job postings and Looker by 3,181; 263 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/looker-vs-looker-studio)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
  • Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
  • SegmentsCountry, size and industry from the company profile built from its website.
  • Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
FAQ

Looker vs Looker Studio: questions

Which is more used, Looker or Looker Studio?

By companies naming it in their own job postings, Looker (3,181) over Looker Studio (2,017). By website-and-DNS footprint, Looker Studio (0 vs 0), because its scripts and mail records sit on many small company sites.

Who chooses Looker?

43% of Looker companies have 2 to 200 employees, against 52% for Looker Studio. 26% of Looker companies have over 1,000 employees, against 23% for Looker Studio.

Do companies run both?

263 companies name both in their postings, usually Looker in marketing and Looker Studio in sales, or during a migration.

Where do these numbers come from?

From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.

Companies and people

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