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Looker VS Power BI_

As of 4 November 2026, Power BI is named by 18,726 companies and Looker by 3,181; Looker skews to companies under 200 people (43% vs 33%), Power BI to companies over 1,000 (35% vs 26%).

As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Looker's script and mail records show on hundreds of thousands of small sites, Power BI rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.

Looker: 2–200 employees
43%
Power BI: 2–200 employees
33%
Looker: 1,000+ employees
26%
Power BI: 1,000+ employees
35%
Postings per company, 90 days
2.3 · 4.7
Website or DNS footprint
0 · 0
3,181companies name Looker
18,726companies name Power BI
2,086name both
7,161 · 88,338postings in 90 days, Looker · Power BI
02 — Side by side

Who chooses which

Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.

By company size
SegmentLookersharePower BIshareLeans
Self-employed1083%3252%even
2-10 employees2337%9465%Looker
11-50 employees40413%1,79610%Looker
51-200 employees72623%3,42518%Looker
201-500 employees50016%3,16817%even
501-1000 employees37812%2,43813%even
1001-5000 employees49315%3,82820%Power BI
5001-10000 employees1053%1,0536%Power BI
10,001+ employees2347%1,7479%even
By industry
SegmentLookersharePower BIshareLeans
Technology & software1,26940%3,86021%Looker
Business & finance services70522%4,20322%even
Media & content2598%5443%Looker
Commerce & trade2398%1,2447%even
Manufacturing & industry1916%3,21717%Power BI
Consumer services & leisure1344%7684%even
Health care963%7854%even
Hospitality & travel632%––outside top 12
Public, community & associations562%9165%Power BI
Utilities & infrastructure552%8685%Power BI
Property & construction421%8815%Power BI
Transport, logistics & rental421%5953%even
Automotive––4412%outside top 12
By country
SegmentLookersharePower BIshareLeans
United States1,98362%9,56551%Looker
United Kingdom2658%1,3127%even
Brazil953%7814%even
Germany883%1,0756%Power BI
Canada843%6774%even
France772%6493%even
India431%3442%even
Spain401%2902%even
Australia321%3782%even
Netherlands311%4412%even
Poland251%1831%even
Sweden241%1851%even
Postings by team (share of each tool's postings)
SegmentLookersharePower BIshareLeans
Data & AI3,56239%21,77021%Looker
Marketing & communications1,00911%2,5642%Looker
Sales6077%3,2433%Looker
Finance & accounting5626%15,61715%Power BI
Product, program & project management4655%5,9186%even
IT operations & business systems2843%7,8347%Power BI
Software engineering2333%3,6413%even
Customer service & success2112%8721%even
Business development & strategy1782%1,1781%even
Legal, compliance & risk1382%1,8772%even
logistics warehouse and transport1311%3,9914%Power BI
General management & consulting1211%2,6953%even
Human resources400%1,3071%even
Engineering (non-software)340%3,3823%Power BI
Quality, safety & environment310%2,0572%even
procurement and purchasing280%1,7552%even
Design & UX270%1230%even
Unclassified270%5461%even
construction and civil210%4780%even
Administration & office140%5821%even
Retail & store operations140%2290%even
healthcare clinical120%1150%even
arts media and entertainment100%––outside top 12
hospitality and food service100%1330%even
research and science70%1910%even
Education & training60%3130%even
skilled trades and field service60%3920%even
social care and community60%––outside top 12
Travel, leisure & events60%––outside top 12
agriculture and environment40%––outside top 12
manufacturing and production––2110%outside top 12
facilities cleaning and security––1640%outside top 12
real estate and property––1430%outside top 12
healthcare support and caregiving––980%outside top 12
Go deeper

The companies behind each column

Companies using Looker →
Companies using Power BI →
BI & reporting ranked →

Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

Power BI is named by 18,726 companies in job postings and Looker by 3,181; 2,086 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/looker-vs-microsoft-power-bi)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
  • Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
  • SegmentsCountry, size and industry from the company profile built from its website.
  • Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
FAQ

Looker vs Power BI: questions

Which is more used, Looker or Power BI?

By companies naming it in their own job postings, Power BI (18,726) over Looker (3,181). By website-and-DNS footprint, Power BI (0 vs 0), because its scripts and mail records sit on many small company sites.

Who chooses Looker?

43% of Looker companies have 2 to 200 employees, against 33% for Power BI. 26% of Looker companies have over 1,000 employees, against 35% for Power BI.

Do companies run both?

2,086 companies name both in their postings, usually Looker in marketing and Power BI in sales, or during a migration.

Where do these numbers come from?

From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.

Companies and people

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