Shipvane · 4 AE roles
Marco E. · joined Cargolio
Fleetora · first roles in DEMake VS Zapier_
As of 4 November 2026, Zapier is named by 1,861 companies and Make by 1,518; Make skews to companies under 200 people (62% vs 63%), Zapier to companies over 1,000 (10% vs 12%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Make's script and mail records show on hundreds of thousands of small sites, Zapier rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Make: 2–200 employees
- 62%
- Zapier: 2–200 employees
- 63%
- Make: 1,000+ employees
- 12%
- Zapier: 1,000+ employees
- 10%
- Postings per company, 90 days
- 1.6 · 1.7
- Website or DNS footprint
- 106 · 2,759
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Make | share | Zapier | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 103 | 7% | 116 | 6% | even |
| 2-10 employees | 285 | 19% | 357 | 19% | even |
| 11-50 employees | 327 | 22% | 407 | 22% | even |
| 51-200 employees | 333 | 22% | 415 | 22% | even |
| 201-500 employees | 182 | 12% | 258 | 14% | even |
| 501-1000 employees | 100 | 7% | 126 | 7% | even |
| 1001-5000 employees | 110 | 7% | 128 | 7% | even |
| 5001-10000 employees | 30 | 2% | 30 | 2% | even |
| 10,001+ employees | 48 | 3% | 24 | 1% | even |
| Segment | Make | share | Zapier | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 622 | 41% | 839 | 45% | Zapier |
| Business & finance services | 400 | 26% | 508 | 27% | even |
| Manufacturing & industry | 129 | 8% | 63 | 3% | Make |
| Consumer services & leisure | 90 | 6% | 114 | 6% | even |
| Media & content | 63 | 4% | 79 | 4% | even |
| Commerce & trade | 58 | 4% | 57 | 3% | even |
| Property & construction | 57 | 4% | 66 | 4% | even |
| Public, community & associations | 25 | 2% | 35 | 2% | even |
| Health care | 19 | 1% | 32 | 2% | even |
| Transport, logistics & rental | 16 | 1% | 18 | 1% | even |
| Utilities & infrastructure | 14 | 1% | 21 | 1% | even |
| Automotive | 12 | 1% | – | – | outside top 12 |
| Hospitality & travel | – | – | 16 | 1% | outside top 12 |
| Segment | Make | share | Zapier | share | Leans |
|---|---|---|---|---|---|
| United States | 700 | 46% | 999 | 54% | Zapier |
| Germany | 232 | 15% | 189 | 10% | Make |
| United Kingdom | 108 | 7% | 140 | 8% | even |
| France | 57 | 4% | 54 | 3% | even |
| India | 41 | 3% | 56 | 3% | even |
| Canada | 33 | 2% | 53 | 3% | even |
| Netherlands | 31 | 2% | 31 | 2% | even |
| Spain | 28 | 2% | 27 | 1% | even |
| Brazil | 27 | 2% | 28 | 2% | even |
| Poland | 26 | 2% | 19 | 1% | even |
| Austria | 16 | 1% | – | – | outside top 12 |
| Belgium | 15 | 1% | – | – | outside top 12 |
| Australia | – | – | 23 | 1% | outside top 12 |
| Italy | – | – | 17 | 1% | outside top 12 |
| Segment | Make | share | Zapier | share | Leans |
|---|---|---|---|---|---|
| Software engineering | 678 | 20% | 357 | 8% | Make |
| Data & AI | 456 | 13% | 470 | 11% | Make |
| Engineering (non-software) | 327 | 10% | 120 | 3% | Make |
| Marketing & communications | 301 | 9% | 894 | 21% | Zapier |
| Sales | 300 | 9% | 450 | 11% | even |
| Product, program & project management | 204 | 6% | 284 | 7% | even |
| IT operations & business systems | 162 | 5% | 261 | 6% | even |
| General management & consulting | 96 | 3% | 123 | 3% | even |
| Customer service & success | 42 | 1% | 144 | 3% | Zapier |
| Business development & strategy | 31 | 1% | 55 | 1% | even |
| Human resources | 31 | 1% | 72 | 2% | even |
| Design & UX | 27 | 1% | 16 | 0% | even |
| Administration & office | 25 | 1% | 68 | 2% | even |
| Finance & accounting | 20 | 1% | 69 | 2% | even |
| Unclassified | 11 | 0% | 16 | 0% | even |
| arts media and entertainment | 10 | 0% | 9 | 0% | even |
| Education & training | 10 | 0% | 11 | 0% | even |
| logistics warehouse and transport | 9 | 0% | 18 | 0% | even |
| Legal, compliance & risk | 8 | 0% | 15 | 0% | even |
| construction and civil | 4 | 0% | 5 | 0% | even |
| manufacturing and production | 2 | 0% | 3 | 0% | even |
| procurement and purchasing | 1 | 0% | 1 | 0% | even |
| real estate and property | 1 | 0% | 2 | 0% | even |
| skilled trades and field service | 1 | 0% | – | – | outside top 12 |
| Travel, leisure & events | 1 | 0% | 5 | 0% | even |
| social care and community | – | – | 2 | 0% | outside top 12 |
| agriculture and environment | – | – | 1 | 0% | outside top 12 |
| facilities cleaning and security | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using Make →
Companies using Zapier →
Workflow automation ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Zapier is named by 1,861 companies in job postings and Make by 1,518; 1,261 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/make-vs-zapier)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Make vs Zapier: questions
Which is more used, Make or Zapier?
By companies naming it in their own job postings, Zapier (1,861) over Make (1,518). By website-and-DNS footprint, Zapier (2,759 vs 106), because its scripts and mail records sit on many small company sites.
Who chooses Make?
62% of Make companies have 2 to 200 employees, against 63% for Zapier. 12% of Make companies have over 1,000 employees, against 10% for Zapier.
Do companies run both?
1,261 companies name both in their postings, usually Make in marketing and Zapier in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
Get either list your way
The same data as a search, over MCP and the API, as bulk files, or pushed to you as it changes.
Every company on either tool,
with the person who owns it
Filter on Make or Zapier, and get 1,000 records free.