Shipvane · 4 AE roles
Marco E. · joined Cargolio
Fleetora · first roles in DEMicrosoft Power Automate VS Zapier_
As of 4 November 2026, Zapier is named by 1,861 companies and Microsoft Power Automate by 4,004; Microsoft Power Automate skews to companies under 200 people (28% vs 63%), Zapier to companies over 1,000 (10% vs 45%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Microsoft Power Automate's script and mail records show on hundreds of thousands of small sites, Zapier rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Microsoft Power Automate: 2–200 employees
- 28%
- Zapier: 2–200 employees
- 63%
- Microsoft Power Automate: 1,000+ employees
- 45%
- Zapier: 1,000+ employees
- 10%
- Postings per company, 90 days
- 2.8 · 1.7
- Website or DNS footprint
- 0 · 2,759
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Microsoft Power Automate | share | Zapier | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 61 | 2% | 116 | 6% | Zapier |
| 2-10 employees | 175 | 4% | 357 | 19% | Zapier |
| 11-50 employees | 326 | 8% | 407 | 22% | Zapier |
| 51-200 employees | 630 | 16% | 415 | 22% | Zapier |
| 201-500 employees | 577 | 14% | 258 | 14% | even |
| 501-1000 employees | 443 | 11% | 126 | 7% | Microsoft Power Automate |
| 1001-5000 employees | 781 | 20% | 128 | 7% | Microsoft Power Automate |
| 5001-10000 employees | 301 | 8% | 30 | 2% | Microsoft Power Automate |
| 10,001+ employees | 710 | 18% | 24 | 1% | Microsoft Power Automate |
| Segment | Microsoft Power Automate | share | Zapier | share | Leans |
|---|---|---|---|---|---|
| Business & finance services | 981 | 25% | 508 | 27% | Zapier |
| Technology & software | 933 | 23% | 839 | 45% | Zapier |
| Manufacturing & industry | 718 | 18% | 63 | 3% | Microsoft Power Automate |
| Commerce & trade | 204 | 5% | 57 | 3% | Microsoft Power Automate |
| Property & construction | 197 | 5% | 66 | 4% | even |
| Utilities & infrastructure | 196 | 5% | 21 | 1% | Microsoft Power Automate |
| Public, community & associations | 160 | 4% | 35 | 2% | Microsoft Power Automate |
| Consumer services & leisure | 141 | 4% | 114 | 6% | Zapier |
| Health care | 117 | 3% | 32 | 2% | even |
| Automotive | 113 | 3% | – | – | outside top 12 |
| Transport, logistics & rental | 102 | 3% | 18 | 1% | even |
| Media & content | 76 | 2% | 79 | 4% | Zapier |
| Hospitality & travel | – | – | 16 | 1% | outside top 12 |
| Segment | Microsoft Power Automate | share | Zapier | share | Leans |
|---|---|---|---|---|---|
| United States | 2,085 | 52% | 999 | 54% | even |
| Germany | 318 | 8% | 189 | 10% | Zapier |
| United Kingdom | 272 | 7% | 140 | 8% | even |
| Canada | 162 | 4% | 53 | 3% | even |
| Brazil | 110 | 3% | 28 | 2% | even |
| Australia | 98 | 2% | 23 | 1% | even |
| France | 95 | 2% | 54 | 3% | even |
| Netherlands | 75 | 2% | 31 | 2% | even |
| India | 66 | 2% | 56 | 3% | even |
| Spain | 62 | 2% | 27 | 1% | even |
| Poland | 40 | 1% | 19 | 1% | even |
| Switzerland | 39 | 1% | – | – | outside top 12 |
| Italy | – | – | 17 | 1% | outside top 12 |
| Segment | Microsoft Power Automate | share | Zapier | share | Leans |
|---|---|---|---|---|---|
| IT operations & business systems | 2,906 | 22% | 261 | 6% | Microsoft Power Automate |
| Software engineering | 2,299 | 17% | 357 | 8% | Microsoft Power Automate |
| Data & AI | 1,600 | 12% | 470 | 11% | even |
| Finance & accounting | 726 | 5% | 69 | 2% | Microsoft Power Automate |
| Product, program & project management | 462 | 3% | 284 | 7% | Zapier |
| Engineering (non-software) | 433 | 3% | 120 | 3% | even |
| General management & consulting | 377 | 3% | 123 | 3% | even |
| Human resources | 185 | 1% | 72 | 2% | even |
| Legal, compliance & risk | 182 | 1% | 15 | 0% | even |
| Sales | 167 | 1% | 450 | 11% | Zapier |
| Quality, safety & environment | 149 | 1% | – | – | outside top 12 |
| logistics warehouse and transport | 132 | 1% | 18 | 0% | even |
| procurement and purchasing | 105 | 1% | 1 | 0% | even |
| Administration & office | 89 | 1% | 68 | 2% | even |
| Customer service & success | 83 | 1% | 144 | 3% | Zapier |
| Marketing & communications | 69 | 1% | 894 | 21% | Zapier |
| Business development & strategy | 48 | 0% | 55 | 1% | even |
| Education & training | 45 | 0% | 11 | 0% | even |
| Unclassified | 40 | 0% | 16 | 0% | even |
| skilled trades and field service | 25 | 0% | – | – | outside top 12 |
| research and science | 21 | 0% | – | – | outside top 12 |
| manufacturing and production | 13 | 0% | 3 | 0% | even |
| arts media and entertainment | 7 | 0% | 9 | 0% | even |
| construction and civil | 6 | 0% | 5 | 0% | even |
| public safety and protective services | 6 | 0% | – | – | outside top 12 |
| Design & UX | 4 | 0% | 16 | 0% | even |
| agriculture and environment | 3 | 0% | 1 | 0% | even |
| healthcare clinical | 3 | 0% | – | – | outside top 12 |
| real estate and property | 3 | 0% | 2 | 0% | even |
| Retail & store operations | 2 | 0% | – | – | outside top 12 |
| Travel, leisure & events | – | – | 5 | 0% | outside top 12 |
| social care and community | – | – | 2 | 0% | outside top 12 |
| facilities cleaning and security | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using Microsoft Power Automate →
Companies using Zapier →
Workflow automation ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Zapier is named by 1,861 companies in job postings and Microsoft Power Automate by 4,004; 233 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/microsoft-power-automate-vs-zapier)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Microsoft Power Automate vs Zapier: questions
Which is more used, Microsoft Power Automate or Zapier?
By companies naming it in their own job postings, Microsoft Power Automate (4,004) over Zapier (1,861). By website-and-DNS footprint, Zapier (2,759 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Microsoft Power Automate?
28% of Microsoft Power Automate companies have 2 to 200 employees, against 63% for Zapier. 45% of Microsoft Power Automate companies have over 1,000 employees, against 10% for Zapier.
Do companies run both?
233 companies name both in their postings, usually Microsoft Power Automate in marketing and Zapier in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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