Shipvane · 4 AE roles
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Fleetora · first roles in DEPower BI VS SQL Server Reporting Services_
As of 4 November 2026, SQL Server Reporting Services is named by 1,348 companies and Power BI by 18,726; Power BI skews to companies under 200 people (33% vs 36%), SQL Server Reporting Services to companies over 1,000 (36% vs 35%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Power BI's script and mail records show on hundreds of thousands of small sites, SQL Server Reporting Services rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Power BI: 2–200 employees
- 33%
- SQL Server Reporting Services: 2–200 employees
- 36%
- Power BI: 1,000+ employees
- 35%
- SQL Server Reporting Services: 1,000+ employees
- 36%
- Postings per company, 90 days
- 4.7 · 2.1
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Power BI | share | SQL Server Reporting Services | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 325 | 2% | 23 | 2% | even |
| 2-10 employees | 946 | 5% | 73 | 5% | even |
| 11-50 employees | 1,796 | 10% | 137 | 10% | even |
| 51-200 employees | 3,425 | 18% | 277 | 21% | SQL Server Reporting Services |
| 201-500 employees | 3,168 | 17% | 208 | 15% | even |
| 501-1000 employees | 2,438 | 13% | 143 | 11% | Power BI |
| 1001-5000 employees | 3,828 | 20% | 275 | 20% | even |
| 5001-10000 employees | 1,053 | 6% | 68 | 5% | even |
| 10,001+ employees | 1,747 | 9% | 144 | 11% | even |
| Segment | Power BI | share | SQL Server Reporting Services | share | Leans |
|---|---|---|---|---|---|
| Business & finance services | 4,203 | 22% | 324 | 24% | even |
| Technology & software | 3,860 | 21% | 515 | 38% | SQL Server Reporting Services |
| Manufacturing & industry | 3,217 | 17% | 128 | 9% | Power BI |
| Commerce & trade | 1,244 | 7% | 44 | 3% | Power BI |
| Public, community & associations | 916 | 5% | 55 | 4% | even |
| Property & construction | 881 | 5% | 31 | 2% | Power BI |
| Utilities & infrastructure | 868 | 5% | 37 | 3% | even |
| Health care | 785 | 4% | 86 | 6% | SQL Server Reporting Services |
| Consumer services & leisure | 768 | 4% | 41 | 3% | even |
| Transport, logistics & rental | 595 | 3% | 26 | 2% | even |
| Media & content | 544 | 3% | 25 | 2% | even |
| Automotive | 441 | 2% | 18 | 1% | even |
| Segment | Power BI | share | SQL Server Reporting Services | share | Leans |
|---|---|---|---|---|---|
| United States | 9,565 | 51% | 884 | 66% | SQL Server Reporting Services |
| United Kingdom | 1,312 | 7% | 67 | 5% | Power BI |
| Germany | 1,075 | 6% | 19 | 1% | Power BI |
| Brazil | 781 | 4% | – | – | outside top 12 |
| Canada | 677 | 4% | 47 | 3% | even |
| France | 649 | 3% | 22 | 2% | even |
| Netherlands | 441 | 2% | 13 | 1% | even |
| Australia | 378 | 2% | 28 | 2% | even |
| India | 344 | 2% | 45 | 3% | even |
| Spain | 290 | 2% | 9 | 1% | even |
| Sweden | 185 | 1% | – | – | outside top 12 |
| Poland | 183 | 1% | 8 | 1% | even |
| Belgium | – | – | 12 | 1% | outside top 12 |
| Denmark | – | – | 9 | 1% | outside top 12 |
| Segment | Power BI | share | SQL Server Reporting Services | share | Leans |
|---|---|---|---|---|---|
| Data & AI | 21,770 | 21% | 1,077 | 23% | SQL Server Reporting Services |
| Finance & accounting | 15,617 | 15% | 46 | 1% | Power BI |
| IT operations & business systems | 7,834 | 7% | 930 | 20% | SQL Server Reporting Services |
| Product, program & project management | 5,918 | 6% | 84 | 2% | Power BI |
| logistics warehouse and transport | 3,991 | 4% | 2 | 0% | Power BI |
| Software engineering | 3,641 | 3% | 1,575 | 34% | SQL Server Reporting Services |
| Engineering (non-software) | 3,382 | 3% | 62 | 1% | even |
| Sales | 3,243 | 3% | 14 | 0% | Power BI |
| General management & consulting | 2,695 | 3% | 16 | 0% | Power BI |
| Marketing & communications | 2,564 | 2% | 18 | 0% | Power BI |
| Quality, safety & environment | 2,057 | 2% | 6 | 0% | even |
| Legal, compliance & risk | 1,877 | 2% | 3 | 0% | even |
| procurement and purchasing | 1,755 | 2% | 3 | 0% | even |
| Human resources | 1,307 | 1% | 4 | 0% | even |
| Business development & strategy | 1,178 | 1% | 4 | 0% | even |
| Customer service & success | 872 | 1% | 28 | 1% | even |
| Administration & office | 582 | 1% | 4 | 0% | even |
| Unclassified | 546 | 1% | 19 | 0% | even |
| construction and civil | 478 | 0% | 8 | 0% | even |
| skilled trades and field service | 392 | 0% | – | – | outside top 12 |
| Education & training | 313 | 0% | 2 | 0% | even |
| Retail & store operations | 229 | 0% | – | – | outside top 12 |
| manufacturing and production | 211 | 0% | 1 | 0% | even |
| research and science | 191 | 0% | 3 | 0% | even |
| facilities cleaning and security | 164 | 0% | – | – | outside top 12 |
| real estate and property | 143 | 0% | 3 | 0% | even |
| hospitality and food service | 133 | 0% | – | – | outside top 12 |
| Design & UX | 123 | 0% | – | – | outside top 12 |
| healthcare clinical | 115 | 0% | 13 | 0% | even |
| healthcare support and caregiving | 98 | 0% | 3 | 0% | even |
| social care and community | – | – | 4 | 0% | outside top 12 |
| arts media and entertainment | – | – | 2 | 0% | outside top 12 |
| public safety and protective services | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using Power BI →
Companies using SQL Server Reporting Services →
BI & reporting ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
SQL Server Reporting Services is named by 1,348 companies in job postings and Power BI by 18,726; 1,021 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/microsoft-power-bi-vs-sql-server-reporting-services)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Power BI vs SQL Server Reporting Services: questions
Which is more used, Power BI or SQL Server Reporting Services?
By companies naming it in their own job postings, Power BI (18,726) over SQL Server Reporting Services (1,348). By website-and-DNS footprint, SQL Server Reporting Services (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Power BI?
33% of Power BI companies have 2 to 200 employees, against 36% for SQL Server Reporting Services. 35% of Power BI companies have over 1,000 employees, against 36% for SQL Server Reporting Services.
Do companies run both?
1,021 companies name both in their postings, usually Power BI in marketing and SQL Server Reporting Services in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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