Shipvane · 4 AE roles
Marco E. · joined Cargolio
Fleetora · first roles in DEMitchell International VS Reynolds ERA_
As of 4 November 2026, Reynolds ERA is named by 134 companies and Mitchell International by 112; Mitchell International skews to companies under 200 people (46% vs 34%), Reynolds ERA to companies over 1,000 (43% vs 29%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Mitchell International's script and mail records show on hundreds of thousands of small sites, Reynolds ERA rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Mitchell International: 2–200 employees
- 46%
- Reynolds ERA: 2–200 employees
- 34%
- Mitchell International: 1,000+ employees
- 29%
- Reynolds ERA: 1,000+ employees
- 43%
- Postings per company, 90 days
- 4.1 · 1.6
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Mitchell International | share | Reynolds ERA | share | Leans |
|---|---|---|---|---|---|
| 2-10 employees | 13 | 12% | 10 | 7% | Mitchell International |
| 11-50 employees | 18 | 16% | 9 | 7% | Mitchell International |
| 51-200 employees | 20 | 18% | 26 | 19% | even |
| 201-500 employees | 17 | 15% | 21 | 16% | even |
| 501-1000 employees | 11 | 10% | 10 | 7% | Mitchell International |
| 1001-5000 employees | 16 | 14% | 32 | 24% | Reynolds ERA |
| 5001-10000 employees | 6 | 5% | 7 | 5% | even |
| 10,001+ employees | 11 | 10% | 18 | 13% | Reynolds ERA |
| Self-employed | – | – | 1 | 1% | outside top 12 |
| Segment | Mitchell International | share | Reynolds ERA | share | Leans |
|---|---|---|---|---|---|
| Automotive | 68 | 61% | 17 | 13% | Mitchell International |
| Business & finance services | 27 | 24% | 19 | 14% | Mitchell International |
| Technology & software | 5 | 4% | 19 | 14% | Reynolds ERA |
| Public, community & associations | 3 | 3% | 11 | 8% | Reynolds ERA |
| Transport, logistics & rental | 3 | 3% | – | – | outside top 12 |
| Consumer services & leisure | 2 | 2% | 11 | 8% | Reynolds ERA |
| Health care | 2 | 2% | 38 | 28% | Reynolds ERA |
| Manufacturing & industry | 1 | 1% | 7 | 5% | Reynolds ERA |
| Media & content | 1 | 1% | 3 | 2% | even |
| Utilities & infrastructure | – | – | 4 | 3% | outside top 12 |
| Property & construction | – | – | 3 | 2% | outside top 12 |
| Commerce & trade | – | – | 1 | 1% | outside top 12 |
| Hospitality & travel | – | – | 1 | 1% | outside top 12 |
| Segment | Mitchell International | share | Reynolds ERA | share | Leans |
|---|---|---|---|---|---|
| United States | 89 | 79% | 105 | 78% | even |
| Canada | 18 | 16% | 3 | 2% | Mitchell International |
| Switzerland | 1 | 1% | – | – | outside top 12 |
| United Kingdom | 1 | 1% | 3 | 2% | even |
| Australia | – | – | 4 | 3% | outside top 12 |
| Germany | – | – | 3 | 2% | outside top 12 |
| Hungary | – | – | 3 | 2% | outside top 12 |
| Austria | – | – | 1 | 1% | outside top 12 |
| France | – | – | 1 | 1% | outside top 12 |
| ID | – | – | 1 | 1% | outside top 12 |
| Ireland | – | – | 1 | 1% | outside top 12 |
| India | – | – | 1 | 1% | outside top 12 |
| PH | – | – | 1 | 1% | outside top 12 |
| Segment | Mitchell International | share | Reynolds ERA | share | Leans |
|---|---|---|---|---|---|
| skilled trades and field service | 383 | 57% | 5 | 2% | Mitchell International |
| Finance & accounting | 140 | 21% | 59 | 21% | even |
| Retail & store operations | 42 | 6% | 2 | 1% | Mitchell International |
| construction and civil | 37 | 5% | – | – | outside top 12 |
| Sales | 7 | 1% | 10 | 4% | Reynolds ERA |
| Customer service & success | 4 | 1% | 11 | 4% | Reynolds ERA |
| healthcare support and caregiving | 3 | 0% | – | – | outside top 12 |
| Administration & office | 2 | 0% | 25 | 9% | Reynolds ERA |
| Data & AI | 1 | 0% | – | – | outside top 12 |
| Education & training | 1 | 0% | 1 | 0% | even |
| facilities cleaning and security | 1 | 0% | – | – | outside top 12 |
| Quality, safety & environment | 1 | 0% | 4 | 1% | even |
| real estate and property | 1 | 0% | – | – | outside top 12 |
| Engineering (non-software) | – | – | 30 | 11% | outside top 12 |
| IT operations & business systems | – | – | 18 | 7% | outside top 12 |
| Business development & strategy | – | – | 9 | 3% | outside top 12 |
| Human resources | – | – | 9 | 3% | outside top 12 |
| Software engineering | – | – | 8 | 3% | outside top 12 |
| research and science | – | – | 7 | 3% | outside top 12 |
| Product, program & project management | – | – | 5 | 2% | outside top 12 |
| Unclassified | – | – | 3 | 1% | outside top 12 |
| logistics warehouse and transport | – | – | 2 | 1% | outside top 12 |
| General management & consulting | – | – | 1 | 0% | outside top 12 |
| Legal, compliance & risk | – | – | 1 | 0% | outside top 12 |
| public safety and protective services | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using Mitchell International →
Companies using Reynolds ERA →
automotive dealer repair ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Reynolds ERA is named by 134 companies in job postings and Mitchell International by 112; 0 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/mitchell-international-vs-reynolds-era)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Mitchell International vs Reynolds ERA: questions
Which is more used, Mitchell International or Reynolds ERA?
By companies naming it in their own job postings, Reynolds ERA (134) over Mitchell International (112). By website-and-DNS footprint, Reynolds ERA (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Mitchell International?
46% of Mitchell International companies have 2 to 200 employees, against 34% for Reynolds ERA. 29% of Mitchell International companies have over 1,000 employees, against 43% for Reynolds ERA.
Do companies run both?
0 companies name both in their postings, usually Mitchell International in marketing and Reynolds ERA in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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