Shipvane · 4 AE roles
Marco E. · joined Cargolio
Fleetora · first roles in DEMorningstar VS PitchBook_
As of 4 November 2026, PitchBook is named by 154 companies and Morningstar by 123; Morningstar skews to companies under 200 people (30% vs 29%), PitchBook to companies over 1,000 (45% vs 49%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Morningstar's script and mail records show on hundreds of thousands of small sites, PitchBook rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Morningstar: 2–200 employees
- 30%
- PitchBook: 2–200 employees
- 29%
- Morningstar: 1,000+ employees
- 49%
- PitchBook: 1,000+ employees
- 45%
- Postings per company, 90 days
- 2.0 · 1.9
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Morningstar | share | PitchBook | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 1 | 1% | 3 | 2% | even |
| 2-10 employees | 7 | 6% | 14 | 9% | PitchBook |
| 11-50 employees | 16 | 13% | 10 | 6% | Morningstar |
| 51-200 employees | 14 | 11% | 20 | 13% | even |
| 201-500 employees | 14 | 11% | 19 | 12% | even |
| 501-1000 employees | 11 | 9% | 18 | 12% | PitchBook |
| 1001-5000 employees | 24 | 20% | 37 | 24% | PitchBook |
| 5001-10000 employees | 16 | 13% | 15 | 10% | Morningstar |
| 10,001+ employees | 20 | 16% | 18 | 12% | Morningstar |
| Segment | Morningstar | share | PitchBook | share | Leans |
|---|---|---|---|---|---|
| Business & finance services | 109 | 89% | 97 | 63% | Morningstar |
| Technology & software | 8 | 7% | 20 | 13% | PitchBook |
| Consumer services & leisure | 2 | 2% | 5 | 3% | even |
| Property & construction | 2 | 2% | 4 | 3% | even |
| Media & content | 1 | 1% | 2 | 1% | even |
| Utilities & infrastructure | 1 | 1% | – | – | outside top 12 |
| Public, community & associations | – | – | 11 | 7% | outside top 12 |
| Manufacturing & industry | – | – | 10 | 6% | outside top 12 |
| Commerce & trade | – | – | 2 | 1% | outside top 12 |
| Automotive | – | – | 1 | 1% | outside top 12 |
| Hospitality & travel | – | – | 1 | 1% | outside top 12 |
| Transport, logistics & rental | – | – | 1 | 1% | outside top 12 |
| Segment | Morningstar | share | PitchBook | share | Leans |
|---|---|---|---|---|---|
| United States | 90 | 73% | 111 | 72% | even |
| United Kingdom | 8 | 7% | 12 | 8% | even |
| Canada | 5 | 4% | 7 | 5% | even |
| France | 5 | 4% | 2 | 1% | Morningstar |
| Australia | 2 | 2% | 3 | 2% | even |
| United Arab Emirates | 1 | 1% | 1 | 1% | even |
| Denmark | 1 | 1% | – | – | outside top 12 |
| HK | 1 | 1% | – | – | outside top 12 |
| PH | 1 | 1% | 1 | 1% | even |
| Sweden | 1 | 1% | – | – | outside top 12 |
| Singapore | 1 | 1% | – | – | outside top 12 |
| South Africa | 1 | 1% | – | – | outside top 12 |
| Germany | – | – | 4 | 3% | outside top 12 |
| India | – | – | 3 | 2% | outside top 12 |
| Switzerland | – | – | 1 | 1% | outside top 12 |
| Italy | – | – | 1 | 1% | outside top 12 |
| Netherlands | – | – | 1 | 1% | outside top 12 |
| Segment | Morningstar | share | PitchBook | share | Leans |
|---|---|---|---|---|---|
| Finance & accounting | 161 | 53% | 118 | 32% | Morningstar |
| Product, program & project management | 15 | 5% | 3 | 1% | Morningstar |
| General management & consulting | 9 | 3% | 6 | 2% | even |
| Marketing & communications | 9 | 3% | 9 | 2% | even |
| Sales | 9 | 3% | 14 | 4% | even |
| Data & AI | 8 | 3% | 24 | 7% | PitchBook |
| Unclassified | 8 | 3% | – | – | outside top 12 |
| Business development & strategy | 6 | 2% | 69 | 19% | PitchBook |
| Engineering (non-software) | 4 | 1% | 4 | 1% | even |
| Customer service & success | 2 | 1% | – | – | outside top 12 |
| Human resources | 2 | 1% | 2 | 1% | even |
| procurement and purchasing | 2 | 1% | – | – | outside top 12 |
| social care and community | 2 | 1% | – | – | outside top 12 |
| Administration & office | 1 | 0% | 1 | 0% | even |
| Legal, compliance & risk | 1 | 0% | 23 | 6% | PitchBook |
| Software engineering | 1 | 0% | 8 | 2% | even |
| IT operations & business systems | – | – | 5 | 1% | outside top 12 |
| real estate and property | – | – | 2 | 1% | outside top 12 |
| Education & training | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using Morningstar →
Companies using PitchBook →
market data terminals ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
PitchBook is named by 154 companies in job postings and Morningstar by 123; 5 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/morningstar-vs-pitchbook)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Morningstar vs PitchBook: questions
Which is more used, Morningstar or PitchBook?
By companies naming it in their own job postings, PitchBook (154) over Morningstar (123). By website-and-DNS footprint, PitchBook (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Morningstar?
30% of Morningstar companies have 2 to 200 employees, against 29% for PitchBook. 49% of Morningstar companies have over 1,000 employees, against 45% for PitchBook.
Do companies run both?
5 companies name both in their postings, usually Morningstar in marketing and PitchBook in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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