Oracle Eloqua VS Pardot
As of 5 November 2026, Pardot is named by 604 companies and Oracle Eloqua by 197; Oracle Eloqua skews to companies under 200 people (20% vs 31%), Pardot to companies over 1,000 (38% vs 60%).
As of 5 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Oracle Eloqua's script and mail records show on hundreds of thousands of small sites, Pardot rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Oracle Eloqua: 2–200 employees
- 20%
- Pardot: 2–200 employees
- 31%
- Oracle Eloqua: 1,000+ employees
- 60%
- Pardot: 1,000+ employees
- 38%
- Postings per company, 90 days
- 2.4 · 1.6
- Website or DNS footprint
- 844 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Oracle Eloqua | share | Pardot | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 3 | 2% | 13 | 2% | even |
| 2-10 employees | 8 | 4% | 27 | 4% | even |
| 11-50 employees | 14 | 7% | 59 | 10% | Pardot |
| 51-200 employees | 17 | 9% | 100 | 17% | Pardot |
| 201-500 employees | 16 | 8% | 101 | 17% | Pardot |
| 501-1000 employees | 20 | 10% | 77 | 13% | Pardot |
| 1001-5000 employees | 49 | 25% | 137 | 23% | Oracle Eloqua |
| 5001-10000 employees | 21 | 11% | 35 | 6% | Oracle Eloqua |
| 10,001+ employees | 49 | 25% | 55 | 9% | Oracle Eloqua |
| Segment | Oracle Eloqua | share | Pardot | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 61 | 31% | 217 | 36% | Pardot |
| Business & finance services | 51 | 26% | 148 | 25% | even |
| Manufacturing & industry | 25 | 13% | 82 | 14% | even |
| Consumer services & leisure | 14 | 7% | 44 | 7% | even |
| Media & content | 14 | 7% | 20 | 3% | Oracle Eloqua |
| Commerce & trade | 10 | 5% | 14 | 2% | Oracle Eloqua |
| Public, community & associations | 6 | 3% | 23 | 4% | even |
| Health care | 4 | 2% | – | – | outside top 12 |
| Hospitality & travel | 3 | 2% | 8 | 1% | even |
| Property & construction | 3 | 2% | 16 | 3% | even |
| Transport, logistics & rental | 3 | 2% | 12 | 2% | even |
| Utilities & infrastructure | 2 | 1% | 10 | 2% | even |
| Automotive | – | – | 5 | 1% | outside top 12 |
| Segment | Oracle Eloqua | share | Pardot | share | Leans |
|---|---|---|---|---|---|
| United States | 145 | 74% | 420 | 70% | Oracle Eloqua |
| United Kingdom | 14 | 7% | 53 | 9% | even |
| Canada | 5 | 3% | 23 | 4% | even |
| Germany | 5 | 3% | 18 | 3% | even |
| France | 4 | 2% | 15 | 2% | even |
| Sweden | 3 | 2% | 3 | 0% | even |
| Denmark | 2 | 1% | – | – | outside top 12 |
| Japan | 2 | 1% | – | – | outside top 12 |
| Poland | 2 | 1% | – | – | outside top 12 |
| AO | 1 | 1% | – | – | outside top 12 |
| Australia | 1 | 1% | 9 | 1% | even |
| Belgium | 1 | 1% | 2 | 0% | even |
| India | – | – | 6 | 1% | outside top 12 |
| Italy | – | – | 5 | 1% | outside top 12 |
| Netherlands | – | – | 3 | 0% | outside top 12 |
| Singapore | – | – | 3 | 0% | outside top 12 |
| Segment | Oracle Eloqua | share | Pardot | share | Leans |
|---|---|---|---|---|---|
| Marketing & communications | 344 | 53% | 746 | 57% | Pardot |
| Sales | 59 | 9% | 108 | 8% | even |
| Software engineering | 49 | 8% | 98 | 8% | even |
| IT operations & business systems | 40 | 6% | 105 | 8% | even |
| Data & AI | 19 | 3% | 19 | 1% | even |
| Product, program & project management | 13 | 2% | 24 | 2% | even |
| Travel, leisure & events | 9 | 1% | 10 | 1% | even |
| Human resources | 8 | 1% | – | – | outside top 12 |
| Customer service & success | 7 | 1% | 23 | 2% | even |
| Design & UX | 5 | 1% | 10 | 1% | even |
| General management & consulting | 5 | 1% | 6 | 0% | even |
| Business development & strategy | 4 | 1% | 21 | 2% | even |
| Education & training | 2 | 0% | 1 | 0% | even |
| Finance & accounting | 2 | 0% | 2 | 0% | even |
| Healthcare clinical | 1 | 0% | – | – | outside top 12 |
| Manufacturing and production | 1 | 0% | – | – | outside top 12 |
| Unclassified | 1 | 0% | 4 | 0% | even |
| Administration & office | – | – | 4 | 0% | outside top 12 |
| Social care and community | – | – | 2 | 0% | outside top 12 |
| Procurement and purchasing | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using Oracle Eloqua →
Companies using Pardot →
Marketing automation ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Pardot is named by 604 companies in job postings and Oracle Eloqua by 197; 71 name both. (Breaknorm, 5 November 2026, https://breaknorm.co/compare/oracle-eloqua-vs-pardot)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Oracle Eloqua vs Pardot: questions
Which is more used, Oracle Eloqua or Pardot?
By companies naming it in their own job postings, Pardot (604) over Oracle Eloqua (197). By website-and-DNS footprint, Oracle Eloqua (844 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Oracle Eloqua?
20% of Oracle Eloqua companies have 2 to 200 employees, against 31% for Pardot. 60% of Oracle Eloqua companies have over 1,000 employees, against 38% for Pardot.
Do companies run both?
71 companies name both in their postings, usually Oracle Eloqua in marketing and Pardot in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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