Tools · Marketing automation

Companies using Pardot_

As of 4 November 2026, 606 companies name Pardot in their own job postings; it leaves no trace on websites or in DNS.

As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

Largest market
–
Companies with 51+ staff
–
Top industry
–
Team that names it most
Marketing & communications · 746 postings
Hiring on it, last 30 days
494 companies
Most often alongside
Salesforce · 651 companies
606companies show Pardot, all sources
0on their website or in DNS records
606name it in their own job postings
974postings naming Pardot, last 90 days
02 — Two ways we see a tool

Where Pardot shows up

Each population is counted on its own. We never add them up without saying so, because they answer different questions.

Website and DNS footprint0

Companies whose own pages load Pardot's scripts or embeds, or whose domain's mail and hosting records (SPF, DKIM, MX, CNAME) point at Pardot. From our crawl of 41.5M company websites and the DNS sweep behind it. Reach: the tool is in the building.

Job postings606

Companies whose own postings say the team works in Pardot. Read hourly from ~70 applicant tracking systems, with the function, a quote and a date. Intent: the team that runs it is hiring.

Both0

Companies in the footprint whose postings also name Pardot. The rest of the posting population (606) runs Pardot without a public trace on the site or in DNS, which is where job data earns its place.

03 — Who uses it

Companies on Pardot

Companies with 201+ employees and high-confidence evidence in their own postings; job boards and portals left out.

PLIVAPharmaceutical manufacturers · Sljeme (Medvednica-Tomislavac), Croatia1001-5000 employeesCommerce BankRetail & commercial banks · United States1001-5000 employeesAshton WoodsCustom home builders · Alpharetta, United States51-200 employeesGEODISFreight forwarding & logistics · Levallois-Perret, France10,001+ employeesPearson Packaging SystemsPackaging machinery manufacturers · Spokane, United States201-500 employeesInternational Rescue CommitteeInternational relief charities · United Kingdom10,001+ employeesCSISPolicy think tanks · Washington, United States201-500 employeesUniversität für Bodenkultur WienUniversities · Wien, Austria1001-5000 employeesViz.aiClinical AI software · United States201-500 employeeseSentireManaged cybersecurity services · Waterloo South, Canada501-1000 employeesNorwegian Cruise LineCruise travel specialists · Miami, United States5001-10000 employeesSIGPackaging machinery manufacturers · United Kingdom5001-10000 employeesGetingeMedical device manufacturers · Göteborg, Sweden10,001+ employeesMizuho OSIMedical device manufacturers · Union City, United States201-500 employeesSCORInsurance companies underwriters · Paris, France1001-5000 employeesD2LLearning management systems · United States1001-5000 employeesAivenData engineering & database tools · Helsinki, United States201-500 employeesLowell Five BankRetail & commercial banks · Tewksbury, United States201-500 employeesBokuOnline payment gateways · United States201-500 employeesNextGenClinic practice management software · United States1001-5000 employees
606 companies show Pardot; 0 of them have over 1,000 employees.

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06 — Job-posting evidence

Who runs Pardot inside the company

The 606 companies whose postings name Pardot: by country, size and the function of the role. The second number in the function table is companies.

Postings by function
postings · companies
Marketing & communications
746 · 499
IT operations & business systems
108 · 87
Sales
107 · 59
Software engineering
102 · 81
Product, program & project management
24 · 20
Customer service & success
23 · 17
Business development & strategy
22 · 12
Data & AI
19 · 12
Travel, leisure & events
11 · 10
Design & UX
9 · 8
Posting companies by country
companiesshare
United States
42069%
United Kingdom
559%
Canada
234%
Germany
183%
France
163%
Australia
91%
India
61%
Italy
51%
Switzerland
30%
Netherlands
30%
Sweden
30%
Singapore
30%
Posting companies by size
companiesshare
Self-employed
132%
2-10 employees
274%
11-50 employees
5910%
51-200 employees
10117%
201-500 employees
10017%
501-1000 employees
7613%
1001-5000 employees
13823%
5001-10000 employees
366%
10,001+ employees
569%
Hiring on it right now
postings
Postings, last 30 days
747
Postings, last 90 days
974
All open postings
1,311

494 companies opened a role that names Pardot in the last 30 days. A hiring team that names its tools is the moment to write to the person who owns the stack.

07 — Named alongside

What Pardot teams also ask for

Tools named in the same postings as Pardot. Office software is left out.

08 — Marketing automation

Pardot against the rest of its category

Ranked by companies naming each tool in postings. Whole category →

Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

606 companies name Pardot in their own job postings; it leaves no trace on websites or in DNS, so the posting layer is the whole picture. (Breaknorm, 4 November 2026, https://breaknorm.co/tools/pardot)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Website codeScripts, tags and embeds found on the company's own pages in our crawl of 41.5M sites. A tool counts once per company.
  • DNS recordsSPF includes, DKIM selectors, MX and CNAME records of the company's domain that point at Pardot or another vendor. Swept in cycles; dedicated mail-provider and hosting facets open once coverage passes 80% per country.
  • Job postingsRead hourly from the applicant tracking systems behind company career sites. A tool counts when the employer's own text names it as the team's system; candidate wish-lists and apply boilerplate are excluded. Confidence low, medium or high per company.
  • Sending infrastructureCold-e-mail sending domains are look-alike domains on a provider's infrastructure (DNS records, certificate logs) that redirect to the company. Absence is not evidence: only companies with a found sending domain are counted.
  • CompaniesCountry, size and industry come from the company profile we build from its website; headcount from LinkedIn where known, otherwise estimated. Job boards, portals and aggregators are kept out of lists.
FAQ

Pardot data: questions

How many companies use Pardot?

606 as of 4 November 2026: 0 carry Pardot on their website or in their DNS records and 606 name it in their own job postings; 0 show up in both. We keep the two counts apart because they measure different things.

What does "website or DNS" mean?

Our crawler finds Pardot's scripts, embeds and tags on the company's own pages, and our DNS sweep reads the domain's mail and hosting records (SPF includes, DKIM selectors, MX, CNAMEs) that point at Pardot. Either one puts the company in the footprint. The sweep is still running, so this number grows week by week.

Why is the job-posting number so much smaller?

A posting only names a tool when the team that will use it is hiring and chooses to say so. That makes it a smaller but stronger signal: it tells you which team runs Pardot, with a quote and a date. The footprint tells you reach.

How fresh is this?

Career sites are read hourly, websites are re-crawled on a rolling schedule and DNS is re-swept in cycles. The date at the top is when these counts were computed.

Can I get the list?

Yes. The first 20 are on this page; the full 606 with verified e-mails and a weekly feed of new Pardot users is in the product. Counting is free.

Companies and people

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