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Marketo Engage VS Pardot_
As of 4 November 2026, Pardot is named by 606 companies and Marketo Engage by 1,186; Marketo Engage skews to companies under 200 people (31% vs 31%), Pardot to companies over 1,000 (38% vs 39%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Marketo Engage's script and mail records show on hundreds of thousands of small sites, Pardot rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Marketo Engage: 2–200 employees
- 31%
- Pardot: 2–200 employees
- 31%
- Marketo Engage: 1,000+ employees
- 39%
- Pardot: 1,000+ employees
- 38%
- Postings per company, 90 days
- 2.0 · 1.6
- Website or DNS footprint
- 2,185 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Marketo Engage | share | Pardot | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 38 | 3% | 13 | 2% | even |
| 2-10 employees | 60 | 5% | 27 | 4% | even |
| 11-50 employees | 128 | 11% | 59 | 10% | even |
| 51-200 employees | 182 | 15% | 101 | 17% | even |
| 201-500 employees | 164 | 14% | 100 | 17% | Pardot |
| 501-1000 employees | 155 | 13% | 76 | 13% | even |
| 1001-5000 employees | 268 | 23% | 138 | 23% | even |
| 5001-10000 employees | 69 | 6% | 36 | 6% | even |
| 10,001+ employees | 122 | 10% | 56 | 9% | even |
| Segment | Marketo Engage | share | Pardot | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 592 | 50% | 217 | 36% | Marketo Engage |
| Business & finance services | 270 | 23% | 150 | 25% | even |
| Manufacturing & industry | 105 | 9% | 82 | 14% | Pardot |
| Consumer services & leisure | 60 | 5% | 44 | 7% | Pardot |
| Media & content | 38 | 3% | 20 | 3% | even |
| Public, community & associations | 27 | 2% | 23 | 4% | even |
| Commerce & trade | 18 | 2% | 14 | 2% | even |
| Property & construction | 18 | 2% | 16 | 3% | even |
| Health care | 17 | 1% | – | – | outside top 12 |
| Utilities & infrastructure | 15 | 1% | 10 | 2% | even |
| Transport, logistics & rental | 13 | 1% | 12 | 2% | even |
| Hospitality & travel | 9 | 1% | 8 | 1% | even |
| Automotive | – | – | 5 | 1% | outside top 12 |
| Segment | Marketo Engage | share | Pardot | share | Leans |
|---|---|---|---|---|---|
| United States | 882 | 74% | 420 | 69% | Marketo Engage |
| United Kingdom | 92 | 8% | 55 | 9% | even |
| Canada | 28 | 2% | 23 | 4% | even |
| Germany | 26 | 2% | 18 | 3% | even |
| India | 20 | 2% | 6 | 1% | even |
| France | 14 | 1% | 16 | 3% | even |
| Australia | 11 | 1% | 9 | 1% | even |
| Belgium | 7 | 1% | – | – | outside top 12 |
| Italy | 6 | 1% | 5 | 1% | even |
| Sweden | 6 | 1% | 3 | 0% | even |
| Singapore | 6 | 1% | 3 | 0% | even |
| Denmark | 5 | 0% | – | – | outside top 12 |
| Switzerland | – | – | 3 | 0% | outside top 12 |
| Netherlands | – | – | 3 | 0% | outside top 12 |
| Segment | Marketo Engage | share | Pardot | share | Leans |
|---|---|---|---|---|---|
| Marketing & communications | 2,034 | 64% | 746 | 57% | Marketo Engage |
| Sales | 239 | 8% | 107 | 8% | even |
| Data & AI | 123 | 4% | 19 | 1% | Marketo Engage |
| Software engineering | 122 | 4% | 102 | 8% | Pardot |
| IT operations & business systems | 110 | 3% | 108 | 8% | Pardot |
| Product, program & project management | 77 | 2% | 24 | 2% | even |
| Travel, leisure & events | 39 | 1% | 11 | 1% | even |
| Customer service & success | 32 | 1% | 23 | 2% | even |
| Business development & strategy | 22 | 1% | 22 | 2% | even |
| Finance & accounting | 16 | 1% | 2 | 0% | even |
| Design & UX | 11 | 0% | 9 | 1% | even |
| General management & consulting | 11 | 0% | 6 | 0% | even |
| Unclassified | 6 | 0% | 4 | 0% | even |
| Human resources | 5 | 0% | – | – | outside top 12 |
| Education & training | 3 | 0% | 1 | 0% | even |
| Administration & office | 2 | 0% | 4 | 0% | even |
| arts media and entertainment | 2 | 0% | – | – | outside top 12 |
| Engineering (non-software) | 2 | 0% | – | – | outside top 12 |
| logistics warehouse and transport | 2 | 0% | – | – | outside top 12 |
| construction and civil | 1 | 0% | – | – | outside top 12 |
| healthcare clinical | 1 | 0% | – | – | outside top 12 |
| hospitality and food service | 1 | 0% | – | – | outside top 12 |
| manufacturing and production | 1 | 0% | – | – | outside top 12 |
| procurement and purchasing | 1 | 0% | 2 | 0% | even |
| Quality, safety & environment | 1 | 0% | – | – | outside top 12 |
| Retail & store operations | 1 | 0% | – | – | outside top 12 |
| social care and community | – | – | 2 | 0% | outside top 12 |
The companies behind each column
Companies using Marketo Engage →
Companies using Pardot →
Marketing automation ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Pardot is named by 606 companies in job postings and Marketo Engage by 1,186; 276 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/adobe-marketo-engage-vs-pardot)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Marketo Engage vs Pardot: questions
Which is more used, Marketo Engage or Pardot?
By companies naming it in their own job postings, Marketo Engage (1,186) over Pardot (606). By website-and-DNS footprint, Marketo Engage (2,185 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Marketo Engage?
31% of Marketo Engage companies have 2 to 200 employees, against 31% for Pardot. 39% of Marketo Engage companies have over 1,000 employees, against 38% for Pardot.
Do companies run both?
276 companies name both in their postings, usually Marketo Engage in marketing and Pardot in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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