Pardot VS Salesforce Automation Studio
As of 5 November 2026, Salesforce Automation Studio is named by 142 companies and Pardot by 604; Pardot skews to companies under 200 people (31% vs 28%), Salesforce Automation Studio to companies over 1,000 (44% vs 38%).
As of 5 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Pardot's script and mail records show on hundreds of thousands of small sites, Salesforce Automation Studio rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Pardot: 2–200 employees
- 31%
- Salesforce Automation Studio: 2–200 employees
- 28%
- Pardot: 1,000+ employees
- 38%
- Salesforce Automation Studio: 1,000+ employees
- 44%
- Postings per company, 90 days
- 1.6 · 2.3
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Pardot | share | Salesforce Automation Studio | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 13 | 2% | 3 | 2% | even |
| 2-10 employees | 27 | 4% | 5 | 4% | even |
| 11-50 employees | 59 | 10% | 7 | 5% | Pardot |
| 51-200 employees | 100 | 17% | 28 | 20% | Salesforce Automation Studio |
| 201-500 employees | 101 | 17% | 16 | 11% | Pardot |
| 501-1000 employees | 77 | 13% | 21 | 15% | Salesforce Automation Studio |
| 1001-5000 employees | 137 | 23% | 22 | 15% | Pardot |
| 5001-10000 employees | 35 | 6% | 8 | 6% | even |
| 10,001+ employees | 55 | 9% | 32 | 23% | Salesforce Automation Studio |
| Segment | Pardot | share | Salesforce Automation Studio | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 217 | 36% | 30 | 21% | Pardot |
| Business & finance services | 148 | 25% | 31 | 22% | Pardot |
| Manufacturing & industry | 82 | 14% | 20 | 14% | even |
| Consumer services & leisure | 44 | 7% | 10 | 7% | even |
| Public, community & associations | 23 | 4% | 4 | 3% | even |
| Media & content | 20 | 3% | 12 | 8% | Salesforce Automation Studio |
| Property & construction | 16 | 3% | – | – | outside top 12 |
| Commerce & trade | 14 | 2% | 9 | 6% | Salesforce Automation Studio |
| Transport, logistics & rental | 12 | 2% | 2 | 1% | even |
| Utilities & infrastructure | 10 | 2% | 6 | 4% | Salesforce Automation Studio |
| Hospitality & travel | 8 | 1% | 5 | 4% | Salesforce Automation Studio |
| Automotive | 5 | 1% | 3 | 2% | even |
| Health care | – | – | 9 | 6% | outside top 12 |
| Segment | Pardot | share | Salesforce Automation Studio | share | Leans |
|---|---|---|---|---|---|
| United States | 420 | 70% | 79 | 56% | Pardot |
| United Kingdom | 53 | 9% | 10 | 7% | even |
| Canada | 23 | 4% | 10 | 7% | Salesforce Automation Studio |
| Germany | 18 | 3% | 8 | 6% | Salesforce Automation Studio |
| France | 15 | 2% | 4 | 3% | even |
| Australia | 9 | 1% | 1 | 1% | even |
| India | 6 | 1% | – | – | outside top 12 |
| Italy | 5 | 1% | – | – | outside top 12 |
| Netherlands | 3 | 0% | 2 | 1% | even |
| Sweden | 3 | 0% | – | – | outside top 12 |
| Singapore | 3 | 0% | – | – | outside top 12 |
| Belgium | 2 | 0% | – | – | outside top 12 |
| Brazil | – | – | 10 | 7% | outside top 12 |
| Spain | – | – | 3 | 2% | outside top 12 |
| Hungary | – | – | 2 | 1% | outside top 12 |
| United Arab Emirates | – | – | 1 | 1% | outside top 12 |
| AO | – | – | 1 | 1% | outside top 12 |
| Segment | Pardot | share | Salesforce Automation Studio | share | Leans |
|---|---|---|---|---|---|
| Marketing & communications | 746 | 57% | 81 | 20% | Pardot |
| Sales | 108 | 8% | 6 | 2% | Pardot |
| IT operations & business systems | 105 | 8% | 66 | 17% | Salesforce Automation Studio |
| Software engineering | 98 | 8% | 102 | 26% | Salesforce Automation Studio |
| Product, program & project management | 24 | 2% | 6 | 2% | even |
| Customer service & success | 23 | 2% | 2 | 1% | even |
| Business development & strategy | 21 | 2% | 2 | 1% | even |
| Data & AI | 19 | 1% | 3 | 1% | even |
| Design & UX | 10 | 1% | 2 | 1% | even |
| Travel, leisure & events | 10 | 1% | – | – | outside top 12 |
| General management & consulting | 6 | 0% | – | – | outside top 12 |
| Administration & office | 4 | 0% | 1 | 0% | even |
| Unclassified | 4 | 0% | – | – | outside top 12 |
| Finance & accounting | 2 | 0% | – | – | outside top 12 |
| Social care and community | 2 | 0% | – | – | outside top 12 |
| Education & training | 1 | 0% | – | – | outside top 12 |
| Procurement and purchasing | 1 | 0% | – | – | outside top 12 |
| Engineering (non-software) | – | – | 29 | 7% | outside top 12 |
| Construction and civil | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using Pardot →
Companies using Salesforce Automation Studio →
Marketing automation ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Salesforce Automation Studio is named by 142 companies in job postings and Pardot by 604; 15 name both. (Breaknorm, 5 November 2026, https://breaknorm.co/compare/pardot-vs-salesforce-automation-studio)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Pardot vs Salesforce Automation Studio: questions
Which is more used, Pardot or Salesforce Automation Studio?
By companies naming it in their own job postings, Pardot (604) over Salesforce Automation Studio (142). By website-and-DNS footprint, Salesforce Automation Studio (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Pardot?
31% of Pardot companies have 2 to 200 employees, against 28% for Salesforce Automation Studio. 38% of Pardot companies have over 1,000 employees, against 44% for Salesforce Automation Studio.
Do companies run both?
15 companies name both in their postings, usually Pardot in marketing and Salesforce Automation Studio in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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