Shipvane · 4 AE roles
Marco E. · joined Cargolio
Fleetora · first roles in DEQuickBooks VS Xero_
As of 4 November 2026, Xero is named by 1,023 companies and QuickBooks by 3,385; QuickBooks skews to companies under 200 people (69% vs 73%), Xero to companies over 1,000 (7% vs 10%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: QuickBooks's script and mail records show on hundreds of thousands of small sites, Xero rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- QuickBooks: 2–200 employees
- 69%
- Xero: 2–200 employees
- 73%
- QuickBooks: 1,000+ employees
- 10%
- Xero: 1,000+ employees
- 7%
- Postings per company, 90 days
- 2.0 · 2.9
- Website or DNS footprint
- 0 · 556
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | QuickBooks | share | Xero | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 123 | 4% | 52 | 5% | even |
| 2-10 employees | 533 | 16% | 171 | 17% | even |
| 11-50 employees | 874 | 26% | 307 | 30% | Xero |
| 51-200 employees | 924 | 27% | 272 | 27% | even |
| 201-500 employees | 395 | 12% | 115 | 11% | even |
| 501-1000 employees | 192 | 6% | 35 | 3% | QuickBooks |
| 1001-5000 employees | 217 | 6% | 50 | 5% | even |
| 5001-10000 employees | 50 | 1% | 9 | 1% | even |
| 10,001+ employees | 77 | 2% | 12 | 1% | even |
| Segment | QuickBooks | share | Xero | share | Leans |
|---|---|---|---|---|---|
| Business & finance services | 1,052 | 31% | 452 | 44% | Xero |
| Technology & software | 538 | 16% | 255 | 25% | Xero |
| Property & construction | 345 | 10% | 40 | 4% | QuickBooks |
| Public, community & associations | 332 | 10% | 43 | 4% | QuickBooks |
| Manufacturing & industry | 252 | 7% | 36 | 4% | QuickBooks |
| Consumer services & leisure | 202 | 6% | 57 | 6% | even |
| Health care | 162 | 5% | 27 | 3% | QuickBooks |
| Commerce & trade | 137 | 4% | 33 | 3% | even |
| Media & content | 91 | 3% | 41 | 4% | even |
| Utilities & infrastructure | 70 | 2% | 11 | 1% | even |
| Transport, logistics & rental | 66 | 2% | 12 | 1% | even |
| Hospitality & travel | 65 | 2% | 8 | 1% | even |
| Segment | QuickBooks | share | Xero | share | Leans |
|---|---|---|---|---|---|
| United States | 2,592 | 77% | 390 | 38% | QuickBooks |
| Canada | 191 | 6% | 43 | 4% | even |
| United Kingdom | 152 | 4% | 247 | 24% | Xero |
| India | 51 | 2% | 15 | 1% | even |
| Australia | 44 | 1% | 132 | 13% | Xero |
| United Arab Emirates | 29 | 1% | 8 | 1% | even |
| PH | 25 | 1% | 19 | 2% | even |
| Singapore | 23 | 1% | 40 | 4% | Xero |
| Germany | 17 | 1% | – | – | outside top 12 |
| France | 13 | 0% | – | – | outside top 12 |
| MY | 10 | 0% | 9 | 1% | even |
| Spain | 7 | 0% | 6 | 1% | even |
| South Africa | – | – | 8 | 1% | outside top 12 |
| New Zealand | – | – | 6 | 1% | outside top 12 |
| Segment | QuickBooks | share | Xero | share | Leans |
|---|---|---|---|---|---|
| Finance & accounting | 6,762 | 70% | 3,118 | 74% | Xero |
| Administration & office | 635 | 7% | 202 | 5% | even |
| Sales | 175 | 2% | 120 | 3% | even |
| Customer service & success | 167 | 2% | 70 | 2% | even |
| Product, program & project management | 150 | 2% | 54 | 1% | even |
| General management & consulting | 141 | 1% | 27 | 1% | even |
| Software engineering | 120 | 1% | 72 | 2% | even |
| IT operations & business systems | 114 | 1% | 33 | 1% | even |
| logistics warehouse and transport | 70 | 1% | 11 | 0% | even |
| Unclassified | 61 | 1% | 23 | 1% | even |
| Business development & strategy | 60 | 1% | 14 | 0% | even |
| Marketing & communications | 52 | 1% | 21 | 0% | even |
| Data & AI | 47 | 0% | 40 | 1% | even |
| procurement and purchasing | 45 | 0% | 8 | 0% | even |
| Legal, compliance & risk | 42 | 0% | 6 | 0% | even |
| Retail & store operations | 40 | 0% | 7 | 0% | even |
| construction and civil | 31 | 0% | 9 | 0% | even |
| healthcare support and caregiving | 26 | 0% | 1 | 0% | even |
| hospitality and food service | 26 | 0% | 12 | 0% | even |
| Human resources | 26 | 0% | 5 | 0% | even |
| Design & UX | 23 | 0% | 2 | 0% | even |
| Education & training | 22 | 0% | 4 | 0% | even |
| healthcare clinical | 18 | 0% | 5 | 0% | even |
| social care and community | 17 | 0% | 3 | 0% | even |
| skilled trades and field service | 15 | 0% | 7 | 0% | even |
| Engineering (non-software) | 12 | 0% | 7 | 0% | even |
| real estate and property | 12 | 0% | 3 | 0% | even |
| manufacturing and production | 10 | 0% | – | – | outside top 12 |
| agriculture and environment | 6 | 0% | – | – | outside top 12 |
| Travel, leisure & events | 5 | 0% | 4 | 0% | even |
| facilities cleaning and security | – | – | 2 | 0% | outside top 12 |
| research and science | – | – | 2 | 0% | outside top 12 |
The companies behind each column
Companies using QuickBooks →
Companies using Xero →
accounting software ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Xero is named by 1,023 companies in job postings and QuickBooks by 3,385; 724 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/quickbooks-vs-xero)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
QuickBooks vs Xero: questions
Which is more used, QuickBooks or Xero?
By companies naming it in their own job postings, QuickBooks (3,385) over Xero (1,023). By website-and-DNS footprint, Xero (556 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses QuickBooks?
69% of QuickBooks companies have 2 to 200 employees, against 73% for Xero. 10% of QuickBooks companies have over 1,000 employees, against 7% for Xero.
Do companies run both?
724 companies name both in their postings, usually QuickBooks in marketing and Xero in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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with the person who owns it
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