Shipvane · 4 AE roles
Marco E. · joined Cargolio
Fleetora · first roles in DERetail Link VS SAP APO_
As of 4 November 2026, SAP APO is named by 344 companies and Retail Link by 124; Retail Link skews to companies under 200 people (27% vs 13%), SAP APO to companies over 1,000 (70% vs 49%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Retail Link's script and mail records show on hundreds of thousands of small sites, SAP APO rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Retail Link: 2–200 employees
- 27%
- SAP APO: 2–200 employees
- 13%
- Retail Link: 1,000+ employees
- 49%
- SAP APO: 1,000+ employees
- 70%
- Postings per company, 90 days
- 1.4 · 3.2
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Retail Link | share | SAP APO | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 3 | 2% | 4 | 1% | even |
| 2-10 employees | 3 | 2% | 11 | 3% | even |
| 11-50 employees | 12 | 10% | 12 | 3% | Retail Link |
| 51-200 employees | 18 | 15% | 21 | 6% | Retail Link |
| 201-500 employees | 11 | 9% | 30 | 9% | even |
| 501-1000 employees | 16 | 13% | 25 | 7% | Retail Link |
| 1001-5000 employees | 30 | 24% | 65 | 19% | Retail Link |
| 5001-10000 employees | 5 | 4% | 42 | 12% | SAP APO |
| 10,001+ employees | 26 | 21% | 134 | 39% | SAP APO |
| Segment | Retail Link | share | SAP APO | share | Leans |
|---|---|---|---|---|---|
| Manufacturing & industry | 74 | 60% | 200 | 58% | even |
| Commerce & trade | 20 | 16% | 28 | 8% | Retail Link |
| Business & finance services | 16 | 13% | 24 | 7% | Retail Link |
| Agriculture & forestry | 5 | 4% | 4 | 1% | Retail Link |
| Technology & software | 3 | 2% | 41 | 12% | SAP APO |
| Public, community & associations | 2 | 2% | 4 | 1% | even |
| Automotive | 1 | 1% | 11 | 3% | SAP APO |
| Consumer services & leisure | 1 | 1% | 3 | 1% | even |
| Health care | 1 | 1% | 10 | 3% | SAP APO |
| Transport, logistics & rental | 1 | 1% | – | – | outside top 12 |
| Media & content | – | – | 8 | 2% | outside top 12 |
| Utilities & infrastructure | – | – | 7 | 2% | outside top 12 |
| Property & construction | – | – | 3 | 1% | outside top 12 |
| Segment | Retail Link | share | SAP APO | share | Leans |
|---|---|---|---|---|---|
| United States | 94 | 76% | 176 | 51% | Retail Link |
| Canada | 14 | 11% | 12 | 3% | Retail Link |
| United Kingdom | 5 | 4% | 26 | 8% | SAP APO |
| Germany | 2 | 2% | 32 | 9% | SAP APO |
| Australia | 1 | 1% | 4 | 1% | even |
| Brazil | 1 | 1% | – | – | outside top 12 |
| CR | 1 | 1% | – | – | outside top 12 |
| Spain | 1 | 1% | – | – | outside top 12 |
| Italy | 1 | 1% | – | – | outside top 12 |
| Netherlands | 1 | 1% | 6 | 2% | even |
| Sweden | 1 | 1% | 7 | 2% | even |
| Switzerland | – | – | 6 | 2% | outside top 12 |
| Denmark | – | – | 6 | 2% | outside top 12 |
| France | – | – | 6 | 2% | outside top 12 |
| India | – | – | 6 | 2% | outside top 12 |
| Singapore | – | – | 4 | 1% | outside top 12 |
| Segment | Retail Link | share | SAP APO | share | Leans |
|---|---|---|---|---|---|
| Sales | 74 | 36% | 17 | 1% | Retail Link |
| procurement and purchasing | 17 | 8% | 17 | 1% | Retail Link |
| logistics warehouse and transport | 15 | 7% | 518 | 38% | SAP APO |
| Finance & accounting | 13 | 6% | 3 | 0% | Retail Link |
| Customer service & success | 8 | 4% | 5 | 0% | Retail Link |
| Marketing & communications | 6 | 3% | 3 | 0% | Retail Link |
| Business development & strategy | 3 | 1% | – | – | outside top 12 |
| Data & AI | 3 | 1% | 24 | 2% | even |
| Retail & store operations | 3 | 1% | – | – | outside top 12 |
| Engineering (non-software) | 2 | 1% | 1 | 0% | even |
| IT operations & business systems | 2 | 1% | 408 | 30% | SAP APO |
| General management & consulting | 1 | 0% | 20 | 1% | even |
| Product, program & project management | 1 | 0% | 19 | 1% | even |
| Software engineering | – | – | 59 | 4% | outside top 12 |
| Unclassified | – | – | 7 | 1% | outside top 12 |
| Administration & office | – | – | 3 | 0% | outside top 12 |
| facilities cleaning and security | – | – | 1 | 0% | outside top 12 |
| healthcare clinical | – | – | 1 | 0% | outside top 12 |
| Human resources | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using Retail Link →
Companies using SAP APO →
supply chain planning ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
SAP APO is named by 344 companies in job postings and Retail Link by 124; 0 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/retail-link-vs-sap-apo)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Retail Link vs SAP APO: questions
Which is more used, Retail Link or SAP APO?
By companies naming it in their own job postings, SAP APO (344) over Retail Link (124). By website-and-DNS footprint, SAP APO (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Retail Link?
27% of Retail Link companies have 2 to 200 employees, against 13% for SAP APO. 49% of Retail Link companies have over 1,000 employees, against 70% for SAP APO.
Do companies run both?
0 companies name both in their postings, usually Retail Link in marketing and SAP APO in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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