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Reynolds and Reynolds VS Reynolds ERA_

As of 4 November 2026, Reynolds ERA is named by 134 companies and Reynolds and Reynolds by 306; Reynolds and Reynolds skews to companies under 200 people (57% vs 34%), Reynolds ERA to companies over 1,000 (43% vs 19%).

As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Reynolds and Reynolds's script and mail records show on hundreds of thousands of small sites, Reynolds ERA rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.

Reynolds and Reynolds: 2–200 employees
57%
Reynolds ERA: 2–200 employees
34%
Reynolds and Reynolds: 1,000+ employees
19%
Reynolds ERA: 1,000+ employees
43%
Postings per company, 90 days
1.9 · 1.6
Website or DNS footprint
0 · 0
306companies name Reynolds and Reynolds
134companies name Reynolds ERA
12name both
571 · 221postings in 90 days, Reynolds and Reynolds · Reynolds ERA
02 — Side by side

Who chooses which

Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.

By company size
SegmentReynolds and ReynoldsshareReynolds ERAshareLeans
Self-employed10%11%even
2-10 employees4715%107%Reynolds and Reynolds
11-50 employees4615%97%Reynolds and Reynolds
51-200 employees8026%2619%Reynolds and Reynolds
201-500 employees4214%2116%even
501-1000 employees3110%107%Reynolds and Reynolds
1001-5000 employees4214%3224%Reynolds ERA
5001-10000 employees62%75%Reynolds ERA
10,001+ employees114%1813%Reynolds ERA
By industry
SegmentReynolds and ReynoldsshareReynolds ERAshareLeans
Automotive26587%1713%Reynolds and Reynolds
Business & finance services103%1914%Reynolds ERA
Technology & software93%1914%Reynolds ERA
Consumer services & leisure52%118%Reynolds ERA
Manufacturing & industry52%75%Reynolds ERA
Media & content31%32%even
Public, community & associations21%118%Reynolds ERA
Utilities & infrastructure21%43%Reynolds ERA
Commerce & trade10%11%even
Health care10%3828%Reynolds ERA
Hospitality & travel10%11%even
Property & construction10%32%even
By country
SegmentReynolds and ReynoldsshareReynolds ERAshareLeans
United States24580%10578%even
Canada62%32%even
United Kingdom52%32%even
France41%11%even
Belgium10%––outside top 12
Brazil10%––outside top 12
Switzerland10%––outside top 12
Czechia10%––outside top 12
Germany10%32%even
Finland10%––outside top 12
Hungary10%32%even
IS10%––outside top 12
Australia––43%outside top 12
Austria––11%outside top 12
ID––11%outside top 12
Ireland––11%outside top 12
India––11%outside top 12
PH––11%outside top 12
Postings by team (share of each tool's postings)
SegmentReynolds and ReynoldsshareReynolds ERAshareLeans
Customer service & success25027%114%Reynolds and Reynolds
Finance & accounting16518%5921%Reynolds ERA
Retail & store operations11613%21%Reynolds and Reynolds
skilled trades and field service10011%52%Reynolds and Reynolds
Sales799%104%Reynolds and Reynolds
Administration & office627%259%Reynolds ERA
Engineering (non-software)91%3011%Reynolds ERA
logistics warehouse and transport81%21%even
Unclassified71%31%even
General management & consulting51%10%even
Legal, compliance & risk51%10%even
Data & AI40%––outside top 12
Marketing & communications40%––outside top 12
Product, program & project management40%52%even
Software engineering40%83%Reynolds ERA
IT operations & business systems30%187%Reynolds ERA
research and science30%73%Reynolds ERA
construction and civil20%––outside top 12
Education & training20%10%even
Business development & strategy10%93%Reynolds ERA
hospitality and food service10%––outside top 12
Human resources10%93%Reynolds ERA
manufacturing and production10%––outside top 12
personal care and wellness10%––outside top 12
Travel, leisure & events10%––outside top 12
Quality, safety & environment––41%outside top 12
public safety and protective services––10%outside top 12
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

Reynolds ERA is named by 134 companies in job postings and Reynolds and Reynolds by 306; 12 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/reynolds-and-reynolds-vs-reynolds-era)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
  • Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
  • SegmentsCountry, size and industry from the company profile built from its website.
  • Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
FAQ

Reynolds and Reynolds vs Reynolds ERA: questions

Which is more used, Reynolds and Reynolds or Reynolds ERA?

By companies naming it in their own job postings, Reynolds and Reynolds (306) over Reynolds ERA (134). By website-and-DNS footprint, Reynolds ERA (0 vs 0), because its scripts and mail records sit on many small company sites.

Who chooses Reynolds and Reynolds?

57% of Reynolds and Reynolds companies have 2 to 200 employees, against 34% for Reynolds ERA. 19% of Reynolds and Reynolds companies have over 1,000 employees, against 43% for Reynolds ERA.

Do companies run both?

12 companies name both in their postings, usually Reynolds and Reynolds in marketing and Reynolds ERA in sales, or during a migration.

Where do these numbers come from?

From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.

Companies and people

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