Shipvane · 4 AE roles
Marco E. · joined Cargolio
Fleetora · first roles in DESAP Master Data Governance VS Unity Catalog_
As of 4 November 2026, Unity Catalog is named by 835 companies and SAP Master Data Governance by 275; SAP Master Data Governance skews to companies under 200 people (16% vs 26%), Unity Catalog to companies over 1,000 (47% vs 68%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: SAP Master Data Governance's script and mail records show on hundreds of thousands of small sites, Unity Catalog rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- SAP Master Data Governance: 2–200 employees
- 16%
- Unity Catalog: 2–200 employees
- 26%
- SAP Master Data Governance: 1,000+ employees
- 68%
- Unity Catalog: 1,000+ employees
- 47%
- Postings per company, 90 days
- 4.1 · 4.8
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | SAP Master Data Governance | share | Unity Catalog | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 2 | 1% | 17 | 2% | even |
| 2-10 employees | 11 | 4% | 28 | 3% | even |
| 11-50 employees | 14 | 5% | 54 | 6% | even |
| 51-200 employees | 20 | 7% | 134 | 16% | Unity Catalog |
| 201-500 employees | 21 | 8% | 102 | 12% | Unity Catalog |
| 501-1000 employees | 20 | 7% | 107 | 13% | Unity Catalog |
| 1001-5000 employees | 55 | 20% | 154 | 18% | even |
| 5001-10000 employees | 30 | 11% | 61 | 7% | SAP Master Data Governance |
| 10,001+ employees | 102 | 37% | 178 | 21% | SAP Master Data Governance |
| Segment | SAP Master Data Governance | share | Unity Catalog | share | Leans |
|---|---|---|---|---|---|
| Manufacturing & industry | 127 | 46% | 101 | 12% | SAP Master Data Governance |
| Technology & software | 44 | 16% | 307 | 37% | Unity Catalog |
| Business & finance services | 30 | 11% | 215 | 26% | Unity Catalog |
| Utilities & infrastructure | 19 | 7% | 26 | 3% | SAP Master Data Governance |
| Commerce & trade | 16 | 6% | 33 | 4% | even |
| Media & content | 7 | 3% | 19 | 2% | even |
| Automotive | 6 | 2% | 15 | 2% | even |
| Consumer services & leisure | 5 | 2% | 21 | 3% | even |
| Agriculture & forestry | 4 | 1% | – | – | outside top 12 |
| Public, community & associations | 4 | 1% | 22 | 3% | even |
| Health care | 4 | 1% | 21 | 3% | even |
| Property & construction | 4 | 1% | 23 | 3% | even |
| Transport, logistics & rental | – | – | 18 | 2% | outside top 12 |
| Segment | SAP Master Data Governance | share | Unity Catalog | share | Leans |
|---|---|---|---|---|---|
| United States | 131 | 48% | 495 | 59% | Unity Catalog |
| Germany | 39 | 14% | 33 | 4% | SAP Master Data Governance |
| United Kingdom | 21 | 8% | 52 | 6% | even |
| Switzerland | 9 | 3% | 10 | 1% | SAP Master Data Governance |
| Canada | 7 | 3% | 34 | 4% | even |
| India | 7 | 3% | 16 | 2% | even |
| Sweden | 7 | 3% | 14 | 2% | even |
| Brazil | 4 | 1% | 19 | 2% | even |
| Denmark | 4 | 1% | – | – | outside top 12 |
| France | 4 | 1% | 20 | 2% | even |
| Netherlands | 4 | 1% | 13 | 2% | even |
| Spain | 3 | 1% | – | – | outside top 12 |
| Australia | – | – | 18 | 2% | outside top 12 |
| Belgium | – | – | 10 | 1% | outside top 12 |
| Segment | SAP Master Data Governance | share | Unity Catalog | share | Leans |
|---|---|---|---|---|---|
| IT operations & business systems | 583 | 42% | 348 | 7% | SAP Master Data Governance |
| Data & AI | 304 | 22% | 2,601 | 53% | Unity Catalog |
| Software engineering | 96 | 7% | 614 | 12% | Unity Catalog |
| Product, program & project management | 34 | 2% | 138 | 3% | even |
| Sales | 32 | 2% | 534 | 11% | Unity Catalog |
| General management & consulting | 31 | 2% | 23 | 0% | even |
| logistics warehouse and transport | 18 | 1% | – | – | outside top 12 |
| Finance & accounting | 16 | 1% | 23 | 0% | even |
| procurement and purchasing | 13 | 1% | 2 | 0% | even |
| Customer service & success | 6 | 0% | 27 | 1% | even |
| Legal, compliance & risk | 6 | 0% | 22 | 0% | even |
| Marketing & communications | 6 | 0% | 28 | 1% | even |
| Administration & office | 3 | 0% | 7 | 0% | even |
| Education & training | 3 | 0% | – | – | outside top 12 |
| Engineering (non-software) | 3 | 0% | 13 | 0% | even |
| Business development & strategy | 1 | 0% | 24 | 0% | even |
| construction and civil | 1 | 0% | 1 | 0% | even |
| Human resources | 1 | 0% | 31 | 1% | even |
| Quality, safety & environment | 1 | 0% | 5 | 0% | even |
| Retail & store operations | 1 | 0% | – | – | outside top 12 |
| Unclassified | 1 | 0% | 3 | 0% | even |
| Design & UX | – | – | 11 | 0% | outside top 12 |
| arts media and entertainment | – | – | 4 | 0% | outside top 12 |
| Travel, leisure & events | – | – | 4 | 0% | outside top 12 |
| facilities cleaning and security | – | – | 3 | 0% | outside top 12 |
| healthcare clinical | – | – | 1 | 0% | outside top 12 |
| hospitality and food service | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using SAP Master Data Governance →
Companies using Unity Catalog →
data governance quality mdm ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Unity Catalog is named by 835 companies in job postings and SAP Master Data Governance by 275; 0 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/sap-mdg-vs-unity-catalog)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
SAP Master Data Governance vs Unity Catalog: questions
Which is more used, SAP Master Data Governance or Unity Catalog?
By companies naming it in their own job postings, Unity Catalog (835) over SAP Master Data Governance (275). By website-and-DNS footprint, Unity Catalog (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses SAP Master Data Governance?
16% of SAP Master Data Governance companies have 2 to 200 employees, against 26% for Unity Catalog. 68% of SAP Master Data Governance companies have over 1,000 employees, against 47% for Unity Catalog.
Do companies run both?
0 companies name both in their postings, usually SAP Master Data Governance in marketing and Unity Catalog in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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