ServiceNow ITOM VS ServiceNow Service Portal
As of 30 October 2026, ServiceNow Service Portal is named by 105 companies and ServiceNow ITOM by 264; ServiceNow ITOM skews to companies under 200 people (22% vs 23%), ServiceNow Service Portal to companies over 1,000 (56% vs 59%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: ServiceNow ITOM's script and mail records show on hundreds of thousands of small sites, ServiceNow Service Portal rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- ServiceNow ITOM: 2–200 employees
- 22%
- ServiceNow Service Portal: 2–200 employees
- 23%
- ServiceNow ITOM: 1,000+ employees
- 59%
- ServiceNow Service Portal: 1,000+ employees
- 56%
- Postings per company, 90 days
- 5.5 · 4.1
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | ServiceNow ITOM | share | ServiceNow Service Portal | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 2 | 1% | 1 | 1% | even |
| 2-10 employees | 12 | 5% | 5 | 5% | even |
| 11-50 employees | 20 | 8% | 6 | 6% | even |
| 51-200 employees | 27 | 10% | 13 | 12% | ServiceNow Service Portal |
| 201-500 employees | 22 | 8% | 9 | 9% | even |
| 501-1000 employees | 26 | 10% | 12 | 11% | even |
| 1001-5000 employees | 54 | 20% | 24 | 23% | ServiceNow Service Portal |
| 5001-10000 employees | 24 | 9% | 9 | 9% | even |
| 10,001+ employees | 77 | 29% | 26 | 25% | ServiceNow ITOM |
| Segment | ServiceNow ITOM | share | ServiceNow Service Portal | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 101 | 38% | 37 | 35% | ServiceNow ITOM |
| Business & finance services | 60 | 23% | 29 | 28% | ServiceNow Service Portal |
| Manufacturing & industry | 42 | 16% | 17 | 16% | even |
| Utilities & infrastructure | 16 | 6% | 5 | 5% | even |
| Health care | 11 | 4% | 2 | 2% | ServiceNow ITOM |
| Commerce & trade | 7 | 3% | 1 | 1% | even |
| Public, community & associations | 7 | 3% | 5 | 5% | ServiceNow Service Portal |
| Automotive | 6 | 2% | 4 | 4% | even |
| Media & content | 5 | 2% | 2 | 2% | even |
| Consumer services & leisure | 4 | 2% | – | – | outside top 12 |
| Property & construction | 2 | 1% | 2 | 2% | even |
| Transport, logistics & rental | 2 | 1% | – | – | outside top 12 |
| Hospitality & travel | – | – | 1 | 1% | outside top 12 |
| Segment | ServiceNow ITOM | share | ServiceNow Service Portal | share | Leans |
|---|---|---|---|---|---|
| United States | 163 | 62% | 63 | 60% | even |
| United Kingdom | 21 | 8% | 13 | 12% | ServiceNow Service Portal |
| Germany | 15 | 6% | 4 | 4% | even |
| India | 10 | 4% | 2 | 2% | even |
| Canada | 6 | 2% | 4 | 4% | even |
| Australia | 5 | 2% | 4 | 4% | even |
| France | 5 | 2% | 3 | 3% | even |
| Netherlands | 5 | 2% | – | – | outside top 12 |
| Singapore | 5 | 2% | 3 | 3% | even |
| Brazil | 3 | 1% | 1 | 1% | even |
| Switzerland | 3 | 1% | – | – | outside top 12 |
| Poland | 3 | 1% | – | – | outside top 12 |
| Finland | – | – | 2 | 2% | outside top 12 |
| Belgium | – | – | 1 | 1% | outside top 12 |
| Spain | – | – | 1 | 1% | outside top 12 |
| Segment | ServiceNow ITOM | share | ServiceNow Service Portal | share | Leans |
|---|---|---|---|---|---|
| IT operations & business systems | 670 | 37% | 150 | 27% | ServiceNow ITOM |
| Software engineering | 648 | 36% | 300 | 54% | ServiceNow Service Portal |
| Product, program & project management | 63 | 3% | 11 | 2% | even |
| Sales | 56 | 3% | 4 | 1% | ServiceNow ITOM |
| Engineering (non-software) | 44 | 2% | – | – | outside top 12 |
| Data & AI | 35 | 2% | – | – | outside top 12 |
| Unclassified | 6 | 0% | 3 | 1% | even |
| Business development & strategy | 4 | 0% | – | – | outside top 12 |
| Customer service & success | 4 | 0% | 7 | 1% | even |
| General management & consulting | 4 | 0% | 2 | 0% | even |
| Administration & office | 3 | 0% | – | – | outside top 12 |
| Construction and civil | 2 | 0% | – | – | outside top 12 |
| Skilled trades and field service | – | – | 8 | 1% | outside top 12 |
| Design & UX | – | – | 5 | 1% | outside top 12 |
| Human resources | – | – | 4 | 1% | outside top 12 |
The companies behind each column
Companies using ServiceNow ITOM →
Companies using ServiceNow Service Portal →
itsm service desk ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
ServiceNow Service Portal is named by 105 companies in job postings and ServiceNow ITOM by 264; 111 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/servicenow-itom-vs-servicenow-service-portal)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
ServiceNow ITOM vs ServiceNow Service Portal: questions
Which is more used, ServiceNow ITOM or ServiceNow Service Portal?
By companies naming it in their own job postings, ServiceNow ITOM (264) over ServiceNow Service Portal (105). By website-and-DNS footprint, ServiceNow Service Portal (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses ServiceNow ITOM?
22% of ServiceNow ITOM companies have 2 to 200 employees, against 23% for ServiceNow Service Portal. 59% of ServiceNow ITOM companies have over 1,000 employees, against 56% for ServiceNow Service Portal.
Do companies run both?
111 companies name both in their postings, usually ServiceNow ITOM in marketing and ServiceNow Service Portal in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
Get either list your way
The same data as a search, over MCP and the API, as bulk files, or pushed to you as it changes.
Every company on either tool,
with the person who owns it
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