Shipvane · 4 AE roles
Marco E. · joined Cargolio
Fleetora · first roles in DEFashion & apparel ecommerce in Australia_
As of 4 November 2026, 12,271 fashion & apparel ecommerce stores are based in Australia; 30 are hiring right now and Melbourne has the most.
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
- Companies
- 12,271
- Hiring now
- 30 · 15 new in 30 d
- Largest niche
- Own brand casual apparel · 2,173
- Top city
- Melbourne · 212
- Parent market
- Commerce & trade · 66,933
Fashion & apparel ecommerce in Australia, broken down
| companies | share | |
|---|---|---|
| Own brand casual apparel | 2,173 | 18% |
| Print on demand merch | 1,276 | 10% |
| Womens general fashion webshops | 1,258 | 10% |
| Footwear webshops | 857 | 7% |
| Bags accessories webshops | 800 | 7% |
| Clothing fashion webshops | 763 | 6% |
| Childrens clothing webshops | 719 | 6% |
| Other apparel fashion webshops | 719 | 6% |
| Activewear webshops | 620 | 5% |
| Swimwear webshops | 456 | 4% |
| Sporting goods webshops | 450 | 4% |
| Lingerie webshops | 421 | 3% |
| Bridal wear | 369 | 3% |
| Fashion wholesale suppliers | 347 | 3% |
| Fashion retail stores | 326 | 3% |
| companies · hiring | |
|---|---|
| Self-employed | 8,200 · 0 |
| 2-10 employees | 3,494 · 2 |
| 11-50 employees | 376 · 6 |
| 51-200 employees | 119 · 5 |
| 201-500 employees | 37 · 6 |
| 501-1000 employees | 24 · 6 |
| 1001-5000 employees | 16 · 2 |
| 5001-10000 employees | 4 · 2 |
| 10,001+ employees | 1 · 1 |
| companies | share | |
|---|---|---|
| Melbourne | 212 | 2% |
| Haymarket | 150 | 1% |
| Perth | 79 | 1% |
| Sydney | 58 | 0% |
| St Albans | 44 | 0% |
| Petrie Terrace | 39 | 0% |
| Alexandria | 37 | 0% |
| Burleigh Heads | 36 | 0% |
| Adelaide Bc | 29 | 0% |
| Byron Bay | 28 | 0% |
| Victoria | 26 | 0% |
| Brisbane | 24 | 0% |
The biggest fashion & apparel ecommerce stores in Australia
The largest companies of the segment, by headcount; job boards and portals left out.
Filter by niche, size, city or hiring, and open the decision makers with verified e-mails.
Free plan: 1,000 records, no card. The first 20 are above; e-mails are verified at the mail server when you open them.
The stack of fashion & apparel ecommerce in Australia
From their websites and DNS records, page plumbing left out.
Other segments of commerce & trade in Australia
Commerce & trade in Australia, the whole market →
General consumer goods ecommerce · 28,457 →
Food production, wholesale & retail · 10,029 →
Health, beauty & food ecommerce · 7,347 →
Trade & technical equipment ecommerce · 6,000 →
Industrial & chemical distribution · 4,440 →
Machinery equipment wholesale · 4,001 →
Jewellery & watch ecommerce · 2,760 →
Pet supplies ecommerce · 2,559 →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
12,271 fashion & apparel ecommerce stores are based in Australia; 30 are hiring right now and Melbourne has the most. (Breaknorm, 4 November 2026, https://breaknorm.co/market/commerce_trade/australia/apparel_fashion_webshops)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- ClassificationEvery company is classified from its own website into vertical, sub-vertical and leaf with a confidence score; this page counts industry confidence ≥ 0.7 and country confidence ≥ 0.8.
- Company listRich profiles with a LinkedIn-known headcount only; job boards, directories, portals and non-organisations are left out.
- HiringOpen roles read hourly from the company's own career system.
Fashion & apparel ecommerce in Australia: questions
How many fashion & apparel ecommerce stores are there in Australia?
12,271 with a confident classification, read from their own websites.
What is a sub-vertical?
The middle level of our industry tree: Commerce & trade → Fashion & apparel ecommerce → leaf niches such as own brand casual apparel, print on demand merch, womens general fashion webshops. Each company carries all three with a confidence score.
Can I get the list?
Yes: the first 20 largest are on this page; the full list with verified e-mails is in the product. Counting is free.
Get this segment your way
The same data as a search, over MCP and the API, as bulk files, or pushed to you as it changes.
Every fashion & apparel ecommerce company in Australia,
with the person who decides
Filter on the segment and the country, and get 1,000 records free.