Market map · Austria · Commerce & trade

General consumer goods ecommerce in Austria_

As of 4 November 2026, 7,772 general consumer goods ecommerce stores are based in Austria; 62 are hiring right now and Wien has the most.

As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

Companies
7,772
Hiring now
62 · 16 new in 30 d
Largest niche
Sporting goods webshops · 750
Top city
Wien · 1,331
Parent market
Commerce & trade · 19,812
7,772general consumer goods ecommerce stores in Austria
62hiring today
16opened a role in the last 30 days
20niches inside the segment
02 — Niches, sizes, cities

General consumer goods ecommerce in Austria, broken down

By niche
companiesshare
Sporting goods webshops
75010%
General merchandise webshops
5107%
Gift & giftware webshops
4646%
Consumer electronics appliance webshops
4316%
Furniture webshops
3424%
Kitchenware household goods webshops
3204%
Clothing fashion webshops
3094%
Other consumer goods webshops mixed
3044%
Home decor webshops
2954%
Personalised gift webshops
2493%
Childrens toy webshops
2433%
Handmade craft product shops
2413%
Antique & vintage dealers
2353%
Firearms hunting shops
2323%
Garden plant webshops
1762%
By company size
companies · hiring
Self-employed
3,650 · 2
2-10 employees
3,666 · 16
11-50 employees
280 · 15
51-200 employees
94 · 14
201-500 employees
40 · 6
501-1000 employees
21 · 3
1001-5000 employees
15 · 3
5001-10000 employees
4 · 2
10,001+ employees
2 · 1
By city
companiesshare
Wien
1,33117%
Graz
2153%
Salzburg
1712%
Linz
1562%
Mühlau
1131%
Wels
801%
Klagenfurt
741%
Vienna
591%
Wiener Neustadt
441%
Baden
421%
Dornbirn
380%
St. Georgen
350%
03 — Largest companies

The biggest general consumer goods ecommerce stores in Austria

The largest companies of the segment, by headcount; job boards and portals left out.

7,772 general consumer goods ecommerce stores in Austria.

Filter by niche, size, city or hiring, and open the decision makers with verified e-mails.

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04 — What they run

The stack of general consumer goods ecommerce in Austria

From their websites and DNS records, page plumbing left out.

Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

7,772 general consumer goods ecommerce stores are based in Austria; 62 are hiring right now and Wien has the most. (Breaknorm, 4 November 2026, https://breaknorm.co/market/commerce_trade/austria/consumer_goods_webshops_mixed)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • ClassificationEvery company is classified from its own website into vertical, sub-vertical and leaf with a confidence score; this page counts industry confidence ≥ 0.7 and country confidence ≥ 0.8.
  • Company listRich profiles with a LinkedIn-known headcount only; job boards, directories, portals and non-organisations are left out.
  • HiringOpen roles read hourly from the company's own career system.
FAQ

General consumer goods ecommerce in Austria: questions

How many general consumer goods ecommerce stores are there in Austria?

7,772 with a confident classification, read from their own websites.

What is a sub-vertical?

The middle level of our industry tree: Commerce & trade → General consumer goods ecommerce → leaf niches such as sporting goods webshops, general merchandise webshops, gift & giftware webshops. Each company carries all three with a confidence score.

Can I get the list?

Yes: the first 20 largest are on this page; the full list with verified e-mails is in the product. Counting is free.

Companies and people

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Every general consumer goods ecommerce company in Austria,
with the person who decides

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