Market map · Belgium · Commerce & trade

General consumer goods ecommerce in Belgium_

As of 4 November 2026, 12,053 general consumer goods ecommerce stores are based in Belgium; 37 are hiring right now and Antwerpen has the most.

As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

Companies
12,053
Hiring now
37 · 12 new in 30 d
Largest niche
Home decor webshops · 840
Top city
Antwerpen · 175
Parent market
Commerce & trade · 30,263
12,053general consumer goods ecommerce stores in Belgium
37hiring today
12opened a role in the last 30 days
20niches inside the segment
02 — Niches, sizes, cities

General consumer goods ecommerce in Belgium, broken down

By niche
companiesshare
Home decor webshops
8407%
Furniture webshops
8127%
Gift & giftware webshops
7716%
General merchandise webshops
7156%
Sporting goods webshops
6806%
Consumer electronics appliance webshops
5705%
Personalised gift webshops
5254%
Antique & vintage dealers
4914%
Clothing fashion webshops
4694%
Childrens toy webshops
4524%
Kitchenware household goods webshops
4494%
Other consumer goods webshops mixed
3953%
Baby product webshops
3723%
Handmade craft product shops
3063%
Computer hardware webshops
3002%
By company size
companies · hiring
Self-employed
580 · 0
2-10 employees
10,698 · 4
11-50 employees
597 · 18
51-200 employees
115 · 3
201-500 employees
36 · 5
501-1000 employees
16 · 4
1001-5000 employees
9 · 3
5001-10000 employees
1 · 0
10,001+ employees
1 · 0
By city
companiesshare
Antwerpen
1751%
Gent
1481%
Bruxelles
1361%
Brussels
1101%
Zellik
971%
Rumbeke
801%
Brugge
761%
Kortrijk
691%
Walem
671%
Rocourt
631%
Sint-Lambrechts-Herk
580%
Genk
570%
03 — Largest companies

The biggest general consumer goods ecommerce stores in Belgium

The largest companies of the segment, by headcount; job boards and portals left out.

12,053 general consumer goods ecommerce stores in Belgium.

Filter by niche, size, city or hiring, and open the decision makers with verified e-mails.

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04 — What they run

The stack of general consumer goods ecommerce in Belgium

From their websites and DNS records, page plumbing left out.

Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

12,053 general consumer goods ecommerce stores are based in Belgium; 37 are hiring right now and Antwerpen has the most. (Breaknorm, 4 November 2026, https://breaknorm.co/market/commerce_trade/belgium/consumer_goods_webshops_mixed)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • ClassificationEvery company is classified from its own website into vertical, sub-vertical and leaf with a confidence score; this page counts industry confidence ≥ 0.7 and country confidence ≥ 0.8.
  • Company listRich profiles with a LinkedIn-known headcount only; job boards, directories, portals and non-organisations are left out.
  • HiringOpen roles read hourly from the company's own career system.
FAQ

General consumer goods ecommerce in Belgium: questions

How many general consumer goods ecommerce stores are there in Belgium?

12,053 with a confident classification, read from their own websites.

What is a sub-vertical?

The middle level of our industry tree: Commerce & trade → General consumer goods ecommerce → leaf niches such as home decor webshops, furniture webshops, gift & giftware webshops. Each company carries all three with a confidence score.

Can I get the list?

Yes: the first 20 largest are on this page; the full list with verified e-mails is in the product. Counting is free.

Companies and people

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Every general consumer goods ecommerce company in Belgium,
with the person who decides

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