General consumer goods ecommerce in Belgium_
As of 4 November 2026, 12,053 general consumer goods ecommerce stores are based in Belgium; 37 are hiring right now and Antwerpen has the most.
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
- Companies
- 12,053
- Hiring now
- 37 · 12 new in 30 d
- Largest niche
- Home decor webshops · 840
- Top city
- Antwerpen · 175
- Parent market
- Commerce & trade · 30,263
General consumer goods ecommerce in Belgium, broken down
| companies | share | |
|---|---|---|
| Home decor webshops | 840 | 7% |
| Furniture webshops | 812 | 7% |
| Gift & giftware webshops | 771 | 6% |
| General merchandise webshops | 715 | 6% |
| Sporting goods webshops | 680 | 6% |
| Consumer electronics appliance webshops | 570 | 5% |
| Personalised gift webshops | 525 | 4% |
| Antique & vintage dealers | 491 | 4% |
| Clothing fashion webshops | 469 | 4% |
| Childrens toy webshops | 452 | 4% |
| Kitchenware household goods webshops | 449 | 4% |
| Other consumer goods webshops mixed | 395 | 3% |
| Baby product webshops | 372 | 3% |
| Handmade craft product shops | 306 | 3% |
| Computer hardware webshops | 300 | 2% |
| companies · hiring | |
|---|---|
| Self-employed | 580 · 0 |
| 2-10 employees | 10,698 · 4 |
| 11-50 employees | 597 · 18 |
| 51-200 employees | 115 · 3 |
| 201-500 employees | 36 · 5 |
| 501-1000 employees | 16 · 4 |
| 1001-5000 employees | 9 · 3 |
| 5001-10000 employees | 1 · 0 |
| 10,001+ employees | 1 · 0 |
| companies | share | |
|---|---|---|
| Antwerpen | 175 | 1% |
| Gent | 148 | 1% |
| Bruxelles | 136 | 1% |
| Brussels | 110 | 1% |
| Zellik | 97 | 1% |
| Rumbeke | 80 | 1% |
| Brugge | 76 | 1% |
| Kortrijk | 69 | 1% |
| Walem | 67 | 1% |
| Rocourt | 63 | 1% |
| Sint-Lambrechts-Herk | 58 | 0% |
| Genk | 57 | 0% |
The biggest general consumer goods ecommerce stores in Belgium
The largest companies of the segment, by headcount; job boards and portals left out.
Filter by niche, size, city or hiring, and open the decision makers with verified e-mails.
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The stack of general consumer goods ecommerce in Belgium
From their websites and DNS records, page plumbing left out.
Other segments of commerce & trade in Belgium
Commerce & trade in Belgium, the whole market →
Food production, wholesale & retail · 7,218 →
Fashion & apparel ecommerce · 4,744 →
Trade & technical equipment ecommerce · 2,681 →
Health, beauty & food ecommerce · 2,320 →
Industrial & chemical distribution · 1,596 →
Machinery equipment wholesale · 1,596 →
Jewellery & watch ecommerce · 1,234 →
Pet supplies ecommerce · 1,042 →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
12,053 general consumer goods ecommerce stores are based in Belgium; 37 are hiring right now and Antwerpen has the most. (Breaknorm, 4 November 2026, https://breaknorm.co/market/commerce_trade/belgium/consumer_goods_webshops_mixed)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- ClassificationEvery company is classified from its own website into vertical, sub-vertical and leaf with a confidence score; this page counts industry confidence ≥ 0.7 and country confidence ≥ 0.8.
- Company listRich profiles with a LinkedIn-known headcount only; job boards, directories, portals and non-organisations are left out.
- HiringOpen roles read hourly from the company's own career system.
General consumer goods ecommerce in Belgium: questions
How many general consumer goods ecommerce stores are there in Belgium?
12,053 with a confident classification, read from their own websites.
What is a sub-vertical?
The middle level of our industry tree: Commerce & trade → General consumer goods ecommerce → leaf niches such as home decor webshops, furniture webshops, gift & giftware webshops. Each company carries all three with a confidence score.
Can I get the list?
Yes: the first 20 largest are on this page; the full list with verified e-mails is in the product. Counting is free.
Get this segment your way
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Every general consumer goods ecommerce company in Belgium,
with the person who decides
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