Shipvane · 4 AE roles
Marco E. · joined Cargolio
Fleetora · first roles in DEFashion & apparel ecommerce in Finland_
As of 4 November 2026, 2,013 fashion & apparel ecommerce stores are based in Finland; 3 are hiring right now and Helsinki has the most.
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
- Companies
- 2,013
- Hiring now
- 3 · 3 new in 30 d
- Largest niche
- Print on demand merch · 217
- Top city
- Helsinki · 233
- Parent market
- Commerce & trade · 11,582
Fashion & apparel ecommerce in Finland, broken down
| companies | share | |
|---|---|---|
| Print on demand merch | 217 | 11% |
| Footwear webshops | 208 | 10% |
| Fashion retail stores | 185 | 9% |
| Own brand casual apparel | 177 | 9% |
| Womens general fashion webshops | 177 | 9% |
| Other apparel fashion webshops | 159 | 8% |
| Clothing fashion webshops | 129 | 6% |
| Secondhand & vintage clothing | 122 | 6% |
| Bags accessories webshops | 104 | 5% |
| Childrens clothing webshops | 95 | 5% |
| Sporting goods webshops | 89 | 4% |
| Lingerie webshops | 86 | 4% |
| Fabric yarn craft supply webshops | 75 | 4% |
| Fashion wholesale suppliers | 63 | 3% |
| Activewear webshops | 54 | 3% |
| companies · hiring | |
|---|---|
| Self-employed | 1,187 · 0 |
| 2-10 employees | 715 · 0 |
| 11-50 employees | 80 · 1 |
| 51-200 employees | 18 · 0 |
| 201-500 employees | 8 · 2 |
| 501-1000 employees | 3 · 0 |
| 1001-5000 employees | 2 · 0 |
| companies | share | |
|---|---|---|
| Helsinki | 233 | 12% |
| Tampere | 71 | 4% |
| Turku | 58 | 3% |
| Vantaa | 38 | 2% |
| Espoo | 37 | 2% |
| Lahti | 30 | 1% |
| Jyväskylä | 28 | 1% |
| Oulu | 26 | 1% |
| Hämeenlinna | 20 | 1% |
| Kuopio | 20 | 1% |
| Pori | 14 | 1% |
| Vaasa | 14 | 1% |
The biggest fashion & apparel ecommerce stores in Finland
The largest companies of the segment, by headcount; job boards and portals left out.
Filter by niche, size, city or hiring, and open the decision makers with verified e-mails.
Free plan: 1,000 records, no card. The first 20 are above; e-mails are verified at the mail server when you open them.
The stack of fashion & apparel ecommerce in Finland
From their websites and DNS records, page plumbing left out.
Other segments of commerce & trade in Finland
Commerce & trade in Finland, the whole market →
General consumer goods ecommerce · 5,312 →
Trade & technical equipment ecommerce · 1,297 →
Health, beauty & food ecommerce · 1,192 →
Food production, wholesale & retail · 1,171 →
Machinery equipment wholesale · 921 →
Industrial & chemical distribution · 811 →
Pet supplies ecommerce · 481 →
Jewellery & watch ecommerce · 451 →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
2,013 fashion & apparel ecommerce stores are based in Finland; 3 are hiring right now and Helsinki has the most. (Breaknorm, 4 November 2026, https://breaknorm.co/market/commerce_trade/finland/apparel_fashion_webshops)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- ClassificationEvery company is classified from its own website into vertical, sub-vertical and leaf with a confidence score; this page counts industry confidence ≥ 0.7 and country confidence ≥ 0.8.
- Company listRich profiles with a LinkedIn-known headcount only; job boards, directories, portals and non-organisations are left out.
- HiringOpen roles read hourly from the company's own career system.
Fashion & apparel ecommerce in Finland: questions
How many fashion & apparel ecommerce stores are there in Finland?
2,013 with a confident classification, read from their own websites.
What is a sub-vertical?
The middle level of our industry tree: Commerce & trade → Fashion & apparel ecommerce → leaf niches such as print on demand merch, footwear webshops, fashion retail stores. Each company carries all three with a confidence score.
Can I get the list?
Yes: the first 20 largest are on this page; the full list with verified e-mails is in the product. Counting is free.
Get this segment your way
The same data as a search, over MCP and the API, as bulk files, or pushed to you as it changes.
Every fashion & apparel ecommerce company in Finland,
with the person who decides
Filter on the segment and the country, and get 1,000 records free.