Shipvane · 4 AE roles
Marco E. · joined Cargolio
Fleetora · first roles in DEGeneral consumer goods ecommerce in Romania_
As of 4 November 2026, 16,960 general consumer goods ecommerce stores are based in Romania; 6 are hiring right now and Bucharest has the most.
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
- Companies
- 16,960
- Hiring now
- 6 · 0 new in 30 d
- Largest niche
- General merchandise webshops · 2,066
- Top city
- Bucharest · 1,348
- Parent market
- Commerce & trade · 38,667
General consumer goods ecommerce in Romania, broken down
| companies | share | |
|---|---|---|
| General merchandise webshops | 2,066 | 12% |
| Consumer electronics appliance webshops | 1,385 | 8% |
| Furniture webshops | 1,236 | 7% |
| Home decor webshops | 1,150 | 7% |
| Childrens toy webshops | 843 | 5% |
| Kitchenware household goods webshops | 734 | 4% |
| Personalised gift webshops | 670 | 4% |
| Sporting goods webshops | 618 | 4% |
| Home textile bedding webshops | 600 | 4% |
| Gift & giftware webshops | 595 | 4% |
| Clothing fashion webshops | 591 | 3% |
| Computer hardware webshops | 570 | 3% |
| Office supply webshops | 547 | 3% |
| Baby product webshops | 545 | 3% |
| Other consumer goods webshops mixed | 543 | 3% |
| companies · hiring | |
|---|---|
| Self-employed | 9,832 · 0 |
| 2-10 employees | 5,660 · 4 |
| 11-50 employees | 1,224 · 0 |
| 51-200 employees | 187 · 2 |
| 201-500 employees | 40 · 0 |
| 501-1000 employees | 9 · 0 |
| 1001-5000 employees | 5 · 0 |
| 5001-10000 employees | 1 · 0 |
| 10,001+ employees | 2 · 0 |
| companies | share | |
|---|---|---|
| Bucharest | 1,348 | 8% |
| Cluj-Napoca | 428 | 3% |
| Braşov | 277 | 2% |
| Iaşi | 272 | 2% |
| Oradea | 242 | 1% |
| Constanţa | 206 | 1% |
| Timişoara | 204 | 1% |
| Sibiu | 177 | 1% |
| Sector | 155 | 1% |
| Craiova | 139 | 1% |
| Arad | 136 | 1% |
| Baia Mare | 124 | 1% |
The biggest general consumer goods ecommerce stores in Romania
The largest companies of the segment, by headcount; job boards and portals left out.
Filter by niche, size, city or hiring, and open the decision makers with verified e-mails.
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The stack of general consumer goods ecommerce in Romania
From their websites and DNS records, page plumbing left out.
Other segments of commerce & trade in Romania
Commerce & trade in Romania, the whole market →
Trade & technical equipment ecommerce · 6,619 →
Health, beauty & food ecommerce · 5,631 →
Fashion & apparel ecommerce · 4,995 →
Food production, wholesale & retail · 4,039 →
Machinery equipment wholesale · 2,531 →
Industrial & chemical distribution · 2,442 →
Flowers, plants & home fragrance ecommerce · 1,490 →
Jewellery & watch ecommerce · 1,421 →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
16,960 general consumer goods ecommerce stores are based in Romania; 6 are hiring right now and Bucharest has the most. (Breaknorm, 4 November 2026, https://breaknorm.co/market/commerce_trade/romania/consumer_goods_webshops_mixed)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- ClassificationEvery company is classified from its own website into vertical, sub-vertical and leaf with a confidence score; this page counts industry confidence ≥ 0.7 and country confidence ≥ 0.8.
- Company listRich profiles with a LinkedIn-known headcount only; job boards, directories, portals and non-organisations are left out.
- HiringOpen roles read hourly from the company's own career system.
General consumer goods ecommerce in Romania: questions
How many general consumer goods ecommerce stores are there in Romania?
16,960 with a confident classification, read from their own websites.
What is a sub-vertical?
The middle level of our industry tree: Commerce & trade → General consumer goods ecommerce → leaf niches such as general merchandise webshops, consumer electronics appliance webshops, furniture webshops. Each company carries all three with a confidence score.
Can I get the list?
Yes: the first 20 largest are on this page; the full list with verified e-mails is in the product. Counting is free.
Get this segment your way
The same data as a search, over MCP and the API, as bulk files, or pushed to you as it changes.
Every general consumer goods ecommerce company in Romania,
with the person who decides
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