Market map · Estonia · Ecommerce

Flowers, plants & home fragrance ecommerce in Estonia_

As of 4 November 2026, 243 flowers, plants & home fragrance ecommerce stores are based in Estonia; Kesklinna has the most.

As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

Companies
243
Hiring now
0 · 0 new in 30 d
Largest niche
Flower delivery webshops · 61
Top city
Kesklinna · 14
Parent market
Ecommerce · 6,834
243flowers, plants & home fragrance ecommerce stores in Estonia
0hiring today
0opened a role in the last 30 days
20niches inside the segment
02 — Niches, sizes, cities

Flowers, plants & home fragrance ecommerce in Estonia, broken down

By niche
companiesshare
Flower delivery webshops
6125%
Plant webshops
5723%
Mixed flower plant & gift webshops
5221%
Home fragrance webshops
4519%
Garden plant webshops
198%
Perfume webshops
83%
Party supply webshops
62%
Retail florists
62%
Gift & giftware webshops
52%
Handmade craft product shops
52%
Home decor webshops
52%
Beauty & personal care webshops
31%
Crystal & spiritual supply shops
31%
Garden outdoor furniture webshops
31%
Gourmet food webshops
31%
By company size
companies · hiring
Self-employed
179 · 0
2-10 employees
54 · 0
11-50 employees
8 · 0
201-500 employees
2 · 0
By city
companiesshare
Kesklinna
146%
Lasnamäe
115%
Tartu
94%
Haabersti
52%
Mustamäe
52%
Laagri
42%
Nõmme
42%
Pärnu
42%
Põhja-Tallinna
42%
Haapsalu
21%
Helmküla
21%
Kristiine
21%
03 — Largest companies

The biggest flowers, plants & home fragrance ecommerce stores in Estonia

The largest ecommerce stores of the segment, by headcount; marketplaces and portals left out.

243 flowers, plants & home fragrance ecommerce stores in Estonia.

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04 — Ecommerce platforms

What these ecommerce stores run on

Ecommerce platform read from the stores' own pages and DNS.

04 — What they run

The stack of flowers, plants & home fragrance ecommerce in Estonia

From their websites and DNS records, page plumbing left out.

Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

243 flowers, plants & home fragrance ecommerce stores are based in Estonia; Kesklinna has the most. (Breaknorm, 4 November 2026, https://breaknorm.co/market/ecommerce/estonia/flowers_plants_home_fragrance_webshops)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • ClassificationEvery company is classified from its own website into vertical, sub-vertical and leaf with a confidence score; this page counts industry confidence ≥ 0.7 and country confidence ≥ 0.8.
  • Company listRich profiles with a LinkedIn-known headcount only; job boards, directories, portals and non-organisations are left out.
  • HiringOpen roles read hourly from the company's own career system.
FAQ

Flowers, plants & home fragrance ecommerce in Estonia: questions

How many flowers, plants & home fragrance ecommerce stores are there in Estonia?

243 with a confident classification, read from their own websites.

What is a sub-vertical?

The middle level of our industry tree: Ecommerce → Flowers, plants & home fragrance ecommerce → leaf niches such as flower delivery webshops, plant webshops, mixed flower plant & gift webshops. Each company carries all three with a confidence score.

Can I get the list?

Yes: the first 20 largest are on this page; the full list with verified e-mails is in the product. Counting is free.

Companies and people

Get this segment your way

The same data as a search, over MCP and the API, as bulk files, or pushed to you as it changes.

Every flowers, plants & home fragrance ecommerce company in Estonia,
with the person who decides

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