General & specialty stores in Germany
As of 5 November 2026, 278 general & specialty stores are based in Germany; 8 are hiring right now and Berlin has the most.
As of 5 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
- Companies
- 278
- Hiring now
- 8 · 2 new in 30 d
- Largest niche
- Convenience stores & kiosks · 29
- Top city
- Berlin · 16
- Parent market
- Ecommerce · 156,900
General & specialty stores in Germany, broken down
| companies | share | |
|---|---|---|
| Convenience stores & kiosks | 29 | 10% |
| General merchandise webshops | 25 | 9% |
| Candy & snack shops | 21 | 8% |
| Kitchenware household goods webshops | 18 | 6% |
| Other consumer goods webshops mixed | 18 | 6% |
| Vending & micro market operators | 13 | 5% |
| Other general & specialty stores | 12 | 4% |
| Garden plant webshops | 11 | 4% |
| Consumer electronics appliance webshops | 10 | 4% |
| Gift & giftware webshops | 8 | 3% |
| Home decor webshops | 8 | 3% |
| Garden outdoor furniture webshops | 7 | 3% |
| Hvac & plumbing webshops | 7 | 3% |
| Party supply webshops | 7 | 3% |
| Sauna & spa accessory webshops | 7 | 3% |
| companies · hiring | |
|---|---|
| Self-employed | 97 · 0 |
| 2-10 employees | 164 · 3 |
| 11-50 employees | 11 · 2 |
| 51-200 employees | 4 · 2 |
| 201-500 employees | 1 · 0 |
| 1001-5000 employees | 1 · 1 |
| companies | share | |
|---|---|---|
| Berlin | 16 | 6% |
| Köln | 7 | 3% |
| Essen | 6 | 2% |
| Hamburg | 4 | 1% |
| München | 4 | 1% |
| Nürnberg | 4 | 1% |
| Dortmund | 3 | 1% |
| Hildesheim | 3 | 1% |
| Bielefeld | 2 | 1% |
| Bremen | 2 | 1% |
| Chemnitz | 2 | 1% |
| Hamm | 2 | 1% |
The biggest general & specialty stores in Germany
The largest ecommerce stores of the segment, by headcount; marketplaces and portals left out.
Filter by niche, size, city or hiring, and open the decision makers with verified e-mails.
Start free, no card. The first 20 are above; e-mails are verified at the mail server when you open them.
What these ecommerce stores run on
Ecommerce platform read from the stores' own pages and DNS.
The stack of general & specialty stores in Germany
From their websites and DNS records, page plumbing left out.
Other segments of ecommerce in Germany
Ecommerce in Germany, the whole market →
General consumer goods ecommerce · 75,866 →
Fashion & apparel ecommerce · 24,415 →
Trade & technical equipment ecommerce · 17,490 →
Health, beauty & food ecommerce · 15,075 →
Food production, wholesale & retail · 12,442 →
Pet supplies ecommerce · 8,181 →
Vehicle & parts retail · 7,787 →
Jewellery & watch ecommerce · 5,553 →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
278 general & specialty stores are based in Germany; 8 are hiring right now and Berlin has the most. (Breaknorm, 5 November 2026, https://breaknorm.co/market/ecommerce/germany/general_and_specialty_stores)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- ClassificationEvery company is classified from its own website into vertical, sub-vertical and leaf with a confidence score; this page counts industry confidence ≥ 0.7 and country confidence ≥ 0.8.
- Company listRich profiles with a LinkedIn-known headcount only; job boards, directories, portals and non-organisations are left out.
- HiringOpen roles read hourly from the company's own career system.
General & specialty stores in Germany: questions
How many general & specialty stores are there in Germany?
278 with a confident classification, read from their own websites.
What is a sub-vertical?
The middle level of our industry tree: Ecommerce → General & specialty stores → leaf niches such as convenience stores & kiosks, general merchandise webshops, candy & snack shops. Each company carries all three with a confidence score.
Can I get the list?
Yes: the first 20 largest are on this page; the full list with verified e-mails is in the product. Counting is free.
Get this segment your way
The same data as a search, over MCP and the API, as bulk files, or pushed to you as it changes.
Every general & specialty stores company in Germany,
with the person who decides
Filter on the segment and the country. Start free, no card.