Shipvane · 4 AE roles
Marco E. · joined Cargolio
Fleetora · first roles in DEEcommerce stores in Germany_
As of 4 November 2026, 156,900 ecommerce stores are based in Germany: 1,985 with 51+ employees, 1,291 hiring right now, led by general consumer goods ecommerce and Berlin.
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
- Companies, confident classification
- 156,900
- 51+ employees
- 1,985 · 1%
- Hiring now
- 1,291 · 273 new in 30 d
- Largest segment
- General consumer goods ecommerce · 75,866
- Top city
- Berlin · 5,654
- Running cold outbound
- 25
- Platform detected
- 91,226 · 58%
Ecommerce stores in Germany, by segment
Click a segment for its own map. Second column: companies hiring right now.
| companies · hiring | |
|---|---|
| General consumer goods ecommerce | 75,866 · 625 |
| Fashion & apparel ecommerce | 24,415 · 189 |
| Trade & technical equipment ecommerce | 17,490 · 206 |
| Health, beauty & food ecommerce | 15,075 · 127 |
| Food production, wholesale & retail | 12,442 · 158 |
| Pet supplies ecommerce | 8,181 · 53 |
| Vehicle & parts retail | 7,787 · 48 |
| Jewellery & watch ecommerce | 5,553 · 34 |
| Flowers, plants & home fragrance ecommerce | 3,337 · 23 |
| Tobacco, vape & cannabis retail | 3,253 · 18 |
| Books publishing & retail | 2,627 · 0 |
| Machinery equipment wholesale | 2,218 · 32 |
| Restaurants pubs cafes | 2,193 · 0 |
| Visual art galleries & prints | 2,000 · 0 |
| Industrial & chemical distribution | 1,722 · 22 |
| companies · hiring | |
|---|---|
| Self-employed | 92,313 · 57 |
| 2-10 employees | 55,782 · 431 |
| 11-50 employees | 6,820 · 390 |
| 51-200 employees | 1,414 · 255 |
| 201-500 employees | 306 · 66 |
| 501-1000 employees | 146 · 42 |
| 1001-5000 employees | 94 · 36 |
| 5001-10000 employees | 16 · 8 |
| 10,001+ employees | 9 · 6 |
| companies | share | |
|---|---|---|
| Berlin | 5,654 | 4% |
| Hamburg | 4,303 | 3% |
| München | 2,318 | 1% |
| Köln | 2,127 | 1% |
| Wiesbaden | 1,483 | 1% |
| Düsseldorf | 1,419 | 1% |
| Frankfurt am Main | 1,419 | 1% |
| Stuttgart | 1,244 | 1% |
| Leipzig | 992 | 1% |
| Hannover | 881 | 1% |
| Dresden | 805 | 1% |
| Bremen | 772 | 0% |
The biggest ecommerce stores in Germany
The largest ecommerce stores of the country, by headcount; marketplaces, portals and directories left out.
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The stack of ecommerce stores in Germany
Tools found on these companies' websites and in their DNS records, page plumbing left out.
What Germany's ecommerce stores run on
Ecommerce platform, payment providers and marketing stack, read from the stores' own pages and DNS. A platform is detected on 91,226 stores (58%); headless, custom and undetected builds make up the rest. Shares are of all 156,900 stores. Payments and marketing cover only the providers our crawl detects today (PayPal, Stripe, Klarna, SumUp; Klaviyo, Mailchimp, Brevo and the like).
| stores | share | |
|---|---|---|
| PayPal | 6,586 | 4% |
| Klarna | 1,619 | 1% |
| Stripe | 779 | 0% |
| stores | share | |
|---|---|---|
| Brevo | 5,549 | 4% |
| Microsoft Clarity | 5,192 | 3% |
| Klaviyo | 3,939 | 3% |
| Matomo | 3,681 | 2% |
| Mailchimp | 3,149 | 2% |
| Hotjar | 1,681 | 1% |
| CleverReach | 1,208 | 1% |
| Zendesk | 1,112 | 1% |
| 1,078 | 1% | |
| tawk.to | 552 | 0% |
| HubSpot | 525 | 0% |
| MailerLite | 297 | 0% |
| stores | share | |
|---|---|---|
| Commerce & trade | 135,637 | 86% |
| Automotive | 7,825 | 5% |
| Media & content | 5,548 | 4% |
| Hospitality & travel | 3,338 | 2% |
| Manufacturing & industry | 1,992 | 1% |
| Health care | 1,448 | 1% |
| Consumer services & leisure | 448 | 0% |
| Technology & software | 238 | 0% |
Ecommerce stores elsewhere, and Germany in other views
Ecommerce stores in United Arab Emirates →
Ecommerce stores in Argentina →
Ecommerce stores in Austria →
Ecommerce stores in Australia →
Ecommerce stores in Belgium →
Ecommerce stores in Bulgaria →
Ecommerce stores in Brazil →
Ecommerce stores in Canada →
Ecommerce stores in Switzerland →
Ecommerce stores in China →
Ecommerce stores in Colombia →
Ecommerce stores in Cyprus →
Companies hiring sales in Germany →
Companies hiring software engineering in Germany →
Companies hiring marketing and communications in Germany →
Companies running cold e-mail outbound in Germany →
All market maps →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
156,900 ecommerce stores are based in Germany: 1,985 with 51 or more employees, 1,291 hiring right now (273 opened a role in the last 30 days), led by general consumer goods ecommerce and Berlin. (Breaknorm, 4 November 2026, https://breaknorm.co/market/ecommerce/germany)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- ClassificationEvery company is classified from its own website into vertical, sub-vertical and leaf with a confidence score; this page counts industry confidence ≥ 0.7 and country confidence ≥ 0.8.
- Company listRich profiles with a LinkedIn-known headcount only; job boards, directories, portals and non-organisations are left out.
- HiringOpen roles read hourly from the company's own career system.
- StackScripts and embeds on the company's pages plus SPF, DKIM, MX and CNAME records of its domain.
Ecommerce stores in Germany: questions
How many ecommerce stores are there in Germany?
156,900 with a confident industry and country classification, read from their own websites; 1,985 of them have 51 or more employees.
How do you know a company is an ecommerce store?
We classify every company from its own website into a vertical, a sub-vertical and a leaf, each with a confidence score. This page counts companies with industry confidence of at least 0.7 and country confidence of at least 0.8; the company list shows only rich profiles with a LinkedIn-known headcount.
Which ecommerce stores in Germany are hiring?
1,291 have an open role on their own career site today and 273 opened one in the last 30 days. The full list with the hiring manager is in the product; counting is free.
Can I get this market as a list?
Yes: filter on ecommerce stores and Germany, add size, city or technology, and export with verified e-mails. The first 20 largest companies are on this page.
Get this market your way
The same data as a search, over MCP and the API, as bulk files, or pushed to you as it changes.
Every ecommerce store in Germany,
with the person who decides
Filter on ecommerce stores and Germany, and get 1,000 records free.