Market map · China

Ecommerce stores in China_

As of 4 November 2026, 1,149 ecommerce stores are based in China: 340 with 51+ employees, 1 hiring right now, led by general consumer goods ecommerce and Shenzhen.

As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

Companies, confident classification
1,149
51+ employees
340 · 30%
Hiring now
1 · 1 new in 30 d
Largest segment
General consumer goods ecommerce · 547
Top city
Shenzhen · 96
Running cold outbound
0
Platform detected
656 · 57%
1,149ecommerce stores in China
340with 51+ employees
1hiring on their own career site today
1opened a role in the last 30 days
02 — Segments

Ecommerce stores in China, by segment

Click a segment for its own map. Second column: companies hiring right now.

By sub-vertical
companies · hiring
General consumer goods ecommerce
547 · 1
Fashion & apparel ecommerce
226 · 0
Trade & technical equipment ecommerce
178 · 0
Health, beauty & food ecommerce
101 · 0
Vehicle & parts retail
86 · 0
Jewellery & watch ecommerce
76 · 0
Food production, wholesale & retail
56 · 0
Machinery equipment wholesale
49 · 0
Pet supplies ecommerce
36 · 0
Flowers, plants & home fragrance ecommerce
31 · 0
Tobacco, vape & cannabis retail
25 · 0
Industrial & chemical distribution
12 · 0
Books publishing & retail
6 · 0
Consumer software & mobile apps
4 · 0
Plants, flowers & fresh produce trade
4 · 0
By company size
companies · hiring
Self-employed
198 · 0
2-10 employees
87 · 0
11-50 employees
524 · 0
51-200 employees
313 · 0
201-500 employees
21 · 0
501-1000 employees
5 · 0
10,001+ employees
1 · 1
By city
companiesshare
Shenzhen
968%
Guangzhou
565%
Shanghai
192%
Yiwu
192%
Xiamen
182%
Ningbo
171%
Huadu District
121%
Hangzhou
101%
Longgang
101%
Bao'an District
91%
Dongguan
91%
Nanjing
81%
03 — Largest companies

The biggest ecommerce stores in China

The largest ecommerce stores of the country, by headcount; marketplaces, portals and directories left out.

1,149 ecommerce stores in China; 1 of them hiring.

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04 — What they run

The stack of ecommerce stores in China

Tools found on these companies' websites and in their DNS records, page plumbing left out.

05 — Shop platforms

What China's ecommerce stores run on

Ecommerce platform, payment providers and marketing stack, read from the stores' own pages and DNS. A platform is detected on 656 stores (57%); headless, custom and undetected builds make up the rest. Shares are of all 1,149 stores. Payments and marketing cover only the providers our crawl detects today (PayPal, Stripe, Klarna, SumUp; Klaviyo, Mailchimp, Brevo and the like).

Payment providers
storesshare
PayPal
353%
Stripe
81%
Marketing & support stack
storesshare
Mailchimp
13211%
Hotjar
12611%
Microsoft Clarity
393%
tawk.to
323%
Brevo
141%
Matomo
121%
Pinterest
91%
Crisp
50%
LiveChat
20%
Zendesk
20%
Ecommerce stores by industry
storesshare
Commerce & trade
1,02990%
Automotive
878%
Media & content
161%
Health care
61%
Technology & software
61%
Consumer services & leisure
30%
Manufacturing & industry
20%
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

1,149 ecommerce stores are based in China: 340 with 51 or more employees, 1 hiring right now (1 opened a role in the last 30 days), led by general consumer goods ecommerce and Shenzhen. (Breaknorm, 4 November 2026, https://breaknorm.co/market/ecommerce/china)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • ClassificationEvery company is classified from its own website into vertical, sub-vertical and leaf with a confidence score; this page counts industry confidence ≥ 0.7 and country confidence ≥ 0.8.
  • Company listRich profiles with a LinkedIn-known headcount only; job boards, directories, portals and non-organisations are left out.
  • HiringOpen roles read hourly from the company's own career system.
  • StackScripts and embeds on the company's pages plus SPF, DKIM, MX and CNAME records of its domain.
FAQ

Ecommerce stores in China: questions

How many ecommerce stores are there in China?

1,149 with a confident industry and country classification, read from their own websites; 340 of them have 51 or more employees.

How do you know a company is an ecommerce store?

We classify every company from its own website into a vertical, a sub-vertical and a leaf, each with a confidence score. This page counts companies with industry confidence of at least 0.7 and country confidence of at least 0.8; the company list shows only rich profiles with a LinkedIn-known headcount.

Which ecommerce stores in China are hiring?

1 have an open role on their own career site today and 1 opened one in the last 30 days. The full list with the hiring manager is in the product; counting is free.

Can I get this market as a list?

Yes: filter on ecommerce stores and China, add size, city or technology, and export with verified e-mails. The first 20 largest companies are on this page.

Companies and people

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Every ecommerce store in China,
with the person who decides

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