Market map · Canada

Ecommerce stores in Canada_

As of 4 November 2026, 38,371 ecommerce stores are based in Canada: 389 with 51+ employees, 54 hiring right now, led by general consumer goods ecommerce and Toronto.

As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

Companies, confident classification
38,371
51+ employees
389 · 1%
Hiring now
54 · 21 new in 30 d
Largest segment
General consumer goods ecommerce · 17,361
Top city
Toronto · 1,187
Running cold outbound
11
Platform detected
32,145 · 84%
38,371ecommerce stores in Canada
389with 51+ employees
54hiring on their own career site today
21opened a role in the last 30 days
02 — Segments

Ecommerce stores in Canada, by segment

Click a segment for its own map. Second column: companies hiring right now.

By sub-vertical
companies · hiring
General consumer goods ecommerce
17,361 · 28
Fashion & apparel ecommerce
7,639 · 11
Health, beauty & food ecommerce
5,043 · 2
Food production, wholesale & retail
3,584 · 8
Trade & technical equipment ecommerce
2,732 · 2
Tobacco, vape & cannabis retail
1,541 · 3
Jewellery & watch ecommerce
1,504 · 1
Pet supplies ecommerce
1,439 · 4
Flowers, plants & home fragrance ecommerce
1,211 · 2
Vehicle & parts retail
1,191 · 0
Visual art galleries & prints
761 · 0
Books publishing & retail
410 · 0
Machinery equipment wholesale
389 · 1
Industrial & chemical distribution
337 · 2
Plants, flowers & fresh produce trade
321 · 0
By company size
companies · hiring
Self-employed
25,237 · 1
2-10 employees
11,292 · 11
11-50 employees
1,453 · 12
51-200 employees
266 · 11
201-500 employees
65 · 13
501-1000 employees
34 · 2
1001-5000 employees
16 · 3
5001-10000 employees
1 · 0
10,001+ employees
7 · 1
By city
companiesshare
Toronto
1,1873%
Montréal
7902%
Québec
5782%
Ottawa
2851%
Markham Outer Southwest
2291%
Calgary
1981%
Vaughan
1830%
Vancouver
1820%
Laval
1680%
Ottawa (Centre Town)
1610%
Victoria
1410%
Concord
1350%
03 — Largest companies

The biggest ecommerce stores in Canada

The largest ecommerce stores of the country, by headcount; marketplaces, portals and directories left out.

38,371 ecommerce stores in Canada; 54 of them hiring.

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04 — What they run

The stack of ecommerce stores in Canada

Tools found on these companies' websites and in their DNS records, page plumbing left out.

05 — Shop platforms

What Canada's ecommerce stores run on

Ecommerce platform, payment providers and marketing stack, read from the stores' own pages and DNS. A platform is detected on 32,145 stores (84%); headless, custom and undetected builds make up the rest. Shares are of all 38,371 stores. Payments and marketing cover only the providers our crawl detects today (PayPal, Stripe, Klarna, SumUp; Klaviyo, Mailchimp, Brevo and the like).

Payment providers
storesshare
PayPal
7712%
Stripe
4401%
Klarna
790%
Marketing & support stack
storesshare
Mailchimp
2,5427%
Microsoft Clarity
1,1503%
Klaviyo
8802%
Brevo
4931%
tawk.to
3691%
Hotjar
3531%
Pinterest
2021%
MailerLite
1690%
HubSpot
1630%
Zendesk
1410%
Matomo
860%
LiveChat
560%
Ecommerce stores by industry
storesshare
Commerce & trade
34,58390%
Media & content
1,2943%
Automotive
1,2033%
Manufacturing & industry
7262%
Health care
2211%
Hospitality & travel
1120%
Consumer services & leisure
1000%
Property & construction
520%
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

38,371 ecommerce stores are based in Canada: 389 with 51 or more employees, 54 hiring right now (21 opened a role in the last 30 days), led by general consumer goods ecommerce and Toronto. (Breaknorm, 4 November 2026, https://breaknorm.co/market/ecommerce/canada)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • ClassificationEvery company is classified from its own website into vertical, sub-vertical and leaf with a confidence score; this page counts industry confidence ≥ 0.7 and country confidence ≥ 0.8.
  • Company listRich profiles with a LinkedIn-known headcount only; job boards, directories, portals and non-organisations are left out.
  • HiringOpen roles read hourly from the company's own career system.
  • StackScripts and embeds on the company's pages plus SPF, DKIM, MX and CNAME records of its domain.
FAQ

Ecommerce stores in Canada: questions

How many ecommerce stores are there in Canada?

38,371 with a confident industry and country classification, read from their own websites; 389 of them have 51 or more employees.

How do you know a company is an ecommerce store?

We classify every company from its own website into a vertical, a sub-vertical and a leaf, each with a confidence score. This page counts companies with industry confidence of at least 0.7 and country confidence of at least 0.8; the company list shows only rich profiles with a LinkedIn-known headcount.

Which ecommerce stores in Canada are hiring?

54 have an open role on their own career site today and 21 opened one in the last 30 days. The full list with the hiring manager is in the product; counting is free.

Can I get this market as a list?

Yes: filter on ecommerce stores and Canada, add size, city or technology, and export with verified e-mails. The first 20 largest companies are on this page.

Companies and people

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Every ecommerce store in Canada,
with the person who decides

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