Market map · Switzerland

Ecommerce stores in Switzerland_

As of 4 November 2026, 23,376 ecommerce stores are based in Switzerland: 226 with 51+ employees, 51 hiring right now, led by general consumer goods ecommerce and Zürich.

As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

Companies, confident classification
23,376
51+ employees
226 · 1%
Hiring now
51 · 17 new in 30 d
Largest segment
General consumer goods ecommerce · 10,430
Top city
Zürich · 1,101
Running cold outbound
3
Platform detected
15,257 · 65%
23,376ecommerce stores in Switzerland
226with 51+ employees
51hiring on their own career site today
17opened a role in the last 30 days
02 — Segments

Ecommerce stores in Switzerland, by segment

Click a segment for its own map. Second column: companies hiring right now.

By sub-vertical
companies · hiring
General consumer goods ecommerce
10,430 · 17
Fashion & apparel ecommerce
3,574 · 2
Food production, wholesale & retail
3,400 · 7
Health, beauty & food ecommerce
3,215 · 8
Trade & technical equipment ecommerce
2,197 · 9
Jewellery & watch ecommerce
1,133 · 7
Pet supplies ecommerce
1,011 · 1
Tobacco, vape & cannabis retail
697 · 2
Flowers, plants & home fragrance ecommerce
629 · 3
Vehicle & parts retail
588 · 1
Books publishing & retail
323 · 1
Visual art galleries & prints
315 · 0
Handmade craft makers
273 · 0
Machinery equipment wholesale
223 · 0
Industrial & chemical distribution
211 · 0
By company size
companies · hiring
Self-employed
14,108 · 5
2-10 employees
8,295 · 10
11-50 employees
747 · 19
51-200 employees
160 · 10
201-500 employees
35 · 2
501-1000 employees
15 · 2
1001-5000 employees
10 · 0
5001-10000 employees
3 · 2
10,001+ employees
3 · 1
By city
companiesshare
Zürich
1,1015%
Genève
3702%
Basel
3081%
Bern
2761%
Lausanne
2341%
Luzern
2221%
Winterthur
1771%
St. Gallen
1751%
Zugerberg
1731%
Baar
1311%
Appenzell
1030%
Biel/Bienne
940%
03 — Largest companies

The biggest ecommerce stores in Switzerland

The largest ecommerce stores of the country, by headcount; marketplaces, portals and directories left out.

23,376 ecommerce stores in Switzerland; 51 of them hiring.

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04 — What they run

The stack of ecommerce stores in Switzerland

Tools found on these companies' websites and in their DNS records, page plumbing left out.

05 — Shop platforms

What Switzerland's ecommerce stores run on

Ecommerce platform, payment providers and marketing stack, read from the stores' own pages and DNS. A platform is detected on 15,257 stores (65%); headless, custom and undetected builds make up the rest. Shares are of all 23,376 stores. Payments and marketing cover only the providers our crawl detects today (PayPal, Stripe, Klarna, SumUp; Klaviyo, Mailchimp, Brevo and the like).

Payment providers
storesshare
PayPal
3742%
Stripe
2131%
Klarna
980%
Marketing & support stack
storesshare
Mailchimp
1,3236%
Brevo
8604%
Klaviyo
5822%
Microsoft Clarity
5112%
Matomo
3071%
Hotjar
2281%
tawk.to
1461%
Pinterest
1291%
Zendesk
1191%
MailerLite
970%
CleverReach
960%
HubSpot
600%
Ecommerce stores by industry
storesshare
Commerce & trade
21,36591%
Media & content
7233%
Automotive
5903%
Manufacturing & industry
4622%
Health care
840%
Hospitality & travel
530%
Property & construction
300%
Consumer services & leisure
280%
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

23,376 ecommerce stores are based in Switzerland: 226 with 51 or more employees, 51 hiring right now (17 opened a role in the last 30 days), led by general consumer goods ecommerce and Zürich. (Breaknorm, 4 November 2026, https://breaknorm.co/market/ecommerce/switzerland)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • ClassificationEvery company is classified from its own website into vertical, sub-vertical and leaf with a confidence score; this page counts industry confidence ≥ 0.7 and country confidence ≥ 0.8.
  • Company listRich profiles with a LinkedIn-known headcount only; job boards, directories, portals and non-organisations are left out.
  • HiringOpen roles read hourly from the company's own career system.
  • StackScripts and embeds on the company's pages plus SPF, DKIM, MX and CNAME records of its domain.
FAQ

Ecommerce stores in Switzerland: questions

How many ecommerce stores are there in Switzerland?

23,376 with a confident industry and country classification, read from their own websites; 226 of them have 51 or more employees.

How do you know a company is an ecommerce store?

We classify every company from its own website into a vertical, a sub-vertical and a leaf, each with a confidence score. This page counts companies with industry confidence of at least 0.7 and country confidence of at least 0.8; the company list shows only rich profiles with a LinkedIn-known headcount.

Which ecommerce stores in Switzerland are hiring?

51 have an open role on their own career site today and 17 opened one in the last 30 days. The full list with the hiring manager is in the product; counting is free.

Can I get this market as a list?

Yes: filter on ecommerce stores and Switzerland, add size, city or technology, and export with verified e-mails. The first 20 largest companies are on this page.

Companies and people

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Every ecommerce store in Switzerland,
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