Market map · Austria

Ecommerce stores in Austria_

As of 4 November 2026, 14,472 ecommerce stores are based in Austria: 235 with 51+ employees, 79 hiring right now, led by general consumer goods ecommerce and Wien.

As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

Companies, confident classification
14,472
51+ employees
235 · 2%
Hiring now
79 · 10 new in 30 d
Largest segment
General consumer goods ecommerce · 6,157
Top city
Wien · 2,591
Running cold outbound
2
Platform detected
9,128 · 63%
14,472ecommerce stores in Austria
235with 51+ employees
79hiring on their own career site today
10opened a role in the last 30 days
02 — Segments

Ecommerce stores in Austria, by segment

Click a segment for its own map. Second column: companies hiring right now.

By sub-vertical
companies · hiring
General consumer goods ecommerce
6,157 · 42
Fashion & apparel ecommerce
2,098 · 11
Health, beauty & food ecommerce
1,949 · 7
Food production, wholesale & retail
1,750 · 13
Trade & technical equipment ecommerce
1,643 · 15
Pet supplies ecommerce
651 · 4
Jewellery & watch ecommerce
586 · 3
Vehicle & parts retail
464 · 0
Flowers, plants & home fragrance ecommerce
342 · 2
Tobacco, vape & cannabis retail
323 · 0
Books publishing & retail
245 · 0
Machinery equipment wholesale
206 · 1
Visual art galleries & prints
193 · 0
Handmade craft makers
174 · 0
Industrial & chemical distribution
164 · 1
By company size
companies · hiring
Self-employed
8,036 · 2
2-10 employees
5,692 · 29
11-50 employees
509 · 24
51-200 employees
141 · 12
201-500 employees
51 · 7
501-1000 employees
24 · 2
1001-5000 employees
15 · 2
5001-10000 employees
3 · 1
10,001+ employees
1 · 0
By city
companiesshare
Wien
2,59118%
Graz
4233%
Salzburg
2922%
Linz
2832%
Mühlau
1661%
Klagenfurt
1481%
Vienna
1181%
Häusla
1001%
Wels
1001%
Dornbirn
761%
Baden
680%
Wiener Neustadt
680%
03 — Largest companies

The biggest ecommerce stores in Austria

The largest ecommerce stores of the country, by headcount; marketplaces, portals and directories left out.

14,472 ecommerce stores in Austria; 79 of them hiring.

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04 — What they run

The stack of ecommerce stores in Austria

Tools found on these companies' websites and in their DNS records, page plumbing left out.

05 — Shop platforms

What Austria's ecommerce stores run on

Ecommerce platform, payment providers and marketing stack, read from the stores' own pages and DNS. A platform is detected on 9,128 stores (63%); headless, custom and undetected builds make up the rest. Shares are of all 14,472 stores. Payments and marketing cover only the providers our crawl detects today (PayPal, Stripe, Klarna, SumUp; Klaviyo, Mailchimp, Brevo and the like).

Payment providers
storesshare
PayPal
3322%
Klarna
1861%
Stripe
1281%
Marketing & support stack
storesshare
Brevo
7455%
Mailchimp
6314%
Matomo
4133%
Microsoft Clarity
3362%
Klaviyo
2802%
Hotjar
1711%
CleverReach
961%
Zendesk
901%
Pinterest
881%
MailerLite
801%
HubSpot
510%
tawk.to
490%
Ecommerce stores by industry
storesshare
Commerce & trade
12,68388%
Media & content
5154%
Automotive
4693%
Manufacturing & industry
2742%
Hospitality & travel
2272%
Health care
971%
Property & construction
650%
Consumer services & leisure
600%
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

14,472 ecommerce stores are based in Austria: 235 with 51 or more employees, 79 hiring right now (10 opened a role in the last 30 days), led by general consumer goods ecommerce and Wien. (Breaknorm, 4 November 2026, https://breaknorm.co/market/ecommerce/austria)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • ClassificationEvery company is classified from its own website into vertical, sub-vertical and leaf with a confidence score; this page counts industry confidence ≥ 0.7 and country confidence ≥ 0.8.
  • Company listRich profiles with a LinkedIn-known headcount only; job boards, directories, portals and non-organisations are left out.
  • HiringOpen roles read hourly from the company's own career system.
  • StackScripts and embeds on the company's pages plus SPF, DKIM, MX and CNAME records of its domain.
FAQ

Ecommerce stores in Austria: questions

How many ecommerce stores are there in Austria?

14,472 with a confident industry and country classification, read from their own websites; 235 of them have 51 or more employees.

How do you know a company is an ecommerce store?

We classify every company from its own website into a vertical, a sub-vertical and a leaf, each with a confidence score. This page counts companies with industry confidence of at least 0.7 and country confidence of at least 0.8; the company list shows only rich profiles with a LinkedIn-known headcount.

Which ecommerce stores in Austria are hiring?

79 have an open role on their own career site today and 10 opened one in the last 30 days. The full list with the hiring manager is in the product; counting is free.

Can I get this market as a list?

Yes: filter on ecommerce stores and Austria, add size, city or technology, and export with verified e-mails. The first 20 largest companies are on this page.

Companies and people

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Every ecommerce store in Austria,
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