Fashion & apparel ecommerce in Switzerland_
As of 4 November 2026, 3,574 fashion & apparel ecommerce stores are based in Switzerland; 2 are hiring right now and Zürich has the most.
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
- Companies
- 3,574
- Hiring now
- 2 · 2 new in 30 d
- Largest niche
- Own brand casual apparel · 542
- Top city
- Zürich · 233
- Parent market
- Ecommerce · 23,376
Fashion & apparel ecommerce in Switzerland, broken down
| companies | share | |
|---|---|---|
| Own brand casual apparel | 542 | 15% |
| Print on demand merch | 400 | 11% |
| Bags accessories webshops | 324 | 9% |
| Footwear webshops | 301 | 8% |
| Womens general fashion webshops | 286 | 8% |
| Clothing fashion webshops | 263 | 7% |
| Childrens clothing webshops | 247 | 7% |
| Other apparel fashion webshops | 237 | 7% |
| Lingerie webshops | 187 | 5% |
| Activewear webshops | 181 | 5% |
| Secondhand & vintage clothing | 165 | 5% |
| Sporting goods webshops | 125 | 3% |
| Baby product webshops | 99 | 3% |
| Handmade craft product shops | 87 | 2% |
| General merchandise webshops | 79 | 2% |
| companies · hiring | |
|---|---|
| Self-employed | 2,569 · 0 |
| 2-10 employees | 867 · 0 |
| 11-50 employees | 94 · 0 |
| 51-200 employees | 22 · 0 |
| 201-500 employees | 11 · 2 |
| 501-1000 employees | 7 · 0 |
| 1001-5000 employees | 2 · 0 |
| 5001-10000 employees | 1 · 0 |
| 10,001+ employees | 1 · 0 |
| companies | share | |
|---|---|---|
| Zürich | 233 | 7% |
| Genève | 82 | 2% |
| Basel | 51 | 1% |
| Lausanne | 51 | 1% |
| Bern | 47 | 1% |
| Weinfelden | 35 | 1% |
| Luzern | 26 | 1% |
| Winterthur | 26 | 1% |
| St. Gallen | 24 | 1% |
| Biel/Bienne | 17 | 0% |
| Zugerberg | 16 | 0% |
| Lugano | 15 | 0% |
The biggest fashion & apparel ecommerce stores in Switzerland
The largest ecommerce stores of the segment, by headcount; marketplaces and portals left out.
Filter by niche, size, city or hiring, and open the decision makers with verified e-mails.
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What these ecommerce stores run on
Ecommerce platform read from the stores' own pages and DNS.
The stack of fashion & apparel ecommerce in Switzerland
From their websites and DNS records, page plumbing left out.
Other segments of ecommerce in Switzerland
Ecommerce in Switzerland, the whole market →
General consumer goods ecommerce · 10,430 →
Food production, wholesale & retail · 3,400 →
Health, beauty & food ecommerce · 3,215 →
Trade & technical equipment ecommerce · 2,197 →
Jewellery & watch ecommerce · 1,133 →
Pet supplies ecommerce · 1,011 →
Tobacco, vape & cannabis retail · 697 →
Flowers, plants & home fragrance ecommerce · 629 →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
3,574 fashion & apparel ecommerce stores are based in Switzerland; 2 are hiring right now and Zürich has the most. (Breaknorm, 4 November 2026, https://breaknorm.co/market/ecommerce/switzerland/apparel_fashion_webshops)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- ClassificationEvery company is classified from its own website into vertical, sub-vertical and leaf with a confidence score; this page counts industry confidence ≥ 0.7 and country confidence ≥ 0.8.
- Company listRich profiles with a LinkedIn-known headcount only; job boards, directories, portals and non-organisations are left out.
- HiringOpen roles read hourly from the company's own career system.
Fashion & apparel ecommerce in Switzerland: questions
How many fashion & apparel ecommerce stores are there in Switzerland?
3,574 with a confident classification, read from their own websites.
What is a sub-vertical?
The middle level of our industry tree: Ecommerce → Fashion & apparel ecommerce → leaf niches such as own brand casual apparel, print on demand merch, bags accessories webshops. Each company carries all three with a confidence score.
Can I get the list?
Yes: the first 20 largest are on this page; the full list with verified e-mails is in the product. Counting is free.
Get this segment your way
The same data as a search, over MCP and the API, as bulk files, or pushed to you as it changes.
Every fashion & apparel ecommerce company in Switzerland,
with the person who decides
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