Shipvane · 4 AE roles
Marco E. · joined Cargolio
Fleetora · first roles in DEWooCommerce stores in Germany_
As of 4 November 2026, 401,283 companies in Germany run a WooCommerce store: 46,620 pure online shops, the rest manufacturers, wholesalers and retailers selling online; 9,747 are hiring right now and Berlin has the most.
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
- Companies
- 401,283
- Hiring now
- 9,747 · 1,006 new in 30 d
- Largest segment
- General consumer goods ecommerce · 30,708
- Top city
- Berlin · 16,423
- Parent market
- Ecommerce · 156,900
- Pure online shops
- 46,620 · 12%
WooCommerce stores in Germany, broken down
| companies | share | |
|---|---|---|
| General consumer goods ecommerce | 30,708 | 8% |
| Nonprofit civic associations | 18,351 | 5% |
| Digital marketing agencies | 13,492 | 3% |
| Amateur sports clubs | 10,322 | 3% |
| Restaurants pubs cafes | 9,906 | 2% |
| Building finishing contractors | 9,448 | 2% |
| Training & online courses | 9,299 | 2% |
| Primary medical & veterinary practices | 9,229 | 2% |
| Fashion & apparel ecommerce | 8,411 | 2% |
| Fitness dance & martial arts studios | 8,391 | 2% |
| Food production, wholesale & retail | 8,004 | 2% |
| Vehicle & parts retail | 7,714 | 2% |
| Physiotherapy manual therapy | 7,425 | 2% |
| Psychotherapy counselling practices | 6,688 | 2% |
| Life & career coaching | 6,407 | 2% |
| companies · hiring | |
|---|---|
| Self-employed | 215,831 · 278 |
| 2-10 employees | 161,435 · 5,457 |
| 11-50 employees | 18,043 · 2,174 |
| 51-200 employees | 4,419 · 1,285 |
| 201-500 employees | 1,037 · 361 |
| 501-1000 employees | 285 · 110 |
| 1001-5000 employees | 195 · 75 |
| 5001-10000 employees | 19 · 4 |
| 10,001+ employees | 19 · 3 |
| companies | share | |
|---|---|---|
| Berlin | 16,423 | 4% |
| Hamburg | 11,378 | 3% |
| München | 8,677 | 2% |
| Köln | 6,850 | 2% |
| Düsseldorf | 4,347 | 1% |
| Frankfurt am Main | 4,347 | 1% |
| Stuttgart | 3,567 | 1% |
| Hannover | 3,289 | 1% |
| Leipzig | 3,108 | 1% |
| Dresden | 2,714 | 1% |
| Wiesbaden | 2,699 | 1% |
| Nürnberg | 2,445 | 1% |
| companies | share | |
|---|---|---|
| Service | 218,051 | 54% |
| Online shop | 56,070 | 14% |
| Public & non-profit | 45,192 | 11% |
| Manufacturer | 29,644 | 7% |
| Hospitality | 18,365 | 5% |
| Retail | 11,684 | 3% |
| Other | 9,940 | 2% |
| Unknown | 7,729 | 2% |
| Wholesale | 4,608 | 1% |
The biggest WooCommerce stores in Germany
The largest ecommerce stores on this platform in the country, by headcount; marketplaces and portals left out.
Filter by niche, size, city or hiring, and open the decision makers with verified e-mails.
Free plan: 1,000 records, no card. The first 20 are above; e-mails are verified at the mail server when you open them.
What WooCommerce stores in Germany add on top
Payment providers and marketing tools found on these stores' pages and DNS.
The stack of woocommerce stores in Germany
From their websites and DNS records, page plumbing left out.
Other platforms and segments in Germany
Ecommerce in Germany, the whole market →
Every company using WooCommerce in Germany, not only ecommerce →
Shopify stores in Germany · 31,410 →
Jimdo stores in Germany · 3,431 →
Wix stores in Germany · 3,123 →
Magento stores in Germany · 1,673 →
PrestaShop stores in Germany · 1,282 →
Webador stores in Germany · 1,249 →
Shopware stores in Germany · 722 →
Duda stores in Germany · 658 →
OpenCart stores in Germany · 645 →
Squarespace stores in Germany · 503 →
General consumer goods ecommerce · 75,866 →
Fashion & apparel ecommerce · 24,415 →
Trade & technical equipment ecommerce · 17,490 →
Health, beauty & food ecommerce · 15,075 →
Food production, wholesale & retail · 12,442 →
Pet supplies ecommerce · 8,181 →
Vehicle & parts retail · 7,787 →
Jewellery & watch ecommerce · 5,553 →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
401,283 companies in Germany run a WooCommerce store: 46,620 pure online shops, the rest manufacturers, wholesalers and retailers selling online; 9,747 are hiring right now and Berlin has the most. (Breaknorm, 4 November 2026, https://breaknorm.co/market/ecommerce/germany/on-woocommerce)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- ClassificationEvery company is classified from its own website into vertical, sub-vertical and leaf with a confidence score; this page counts industry confidence ≥ 0.7 and country confidence ≥ 0.8.
- Company listRich profiles with a LinkedIn-known headcount only; job boards, directories, portals and non-organisations are left out.
- HiringOpen roles read hourly from the company's own career system.
WooCommerce stores in Germany: questions
How many WooCommerce stores are there in Germany?
401,283 with a confident classification, read from their own websites.
How do you know a store runs WooCommerce?
From the store's own pages and DNS: the platform's scripts, assets, checkout or hosting fingerprints. A store is counted once, on the platform we detected.
Can I get the list?
Yes: the first 20 largest are on this page; the full list with verified e-mails is in the product. Counting is free.
Get this segment your way
The same data as a search, over MCP and the API, as bulk files, or pushed to you as it changes.
Every woocommerce stores company in Germany,
with the person who decides
Filter on the segment and the country, and get 1,000 records free.