Flowers, plants & home fragrance ecommerce in Germany_
As of 4 November 2026, 3,337 flowers, plants & home fragrance ecommerce stores are based in Germany; 23 are hiring right now and Berlin has the most.
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
- Companies
- 3,337
- Hiring now
- 23 · 5 new in 30 d
- Largest niche
- Plant webshops · 869
- Top city
- Berlin · 113
- Parent market
- Ecommerce · 156,900
Flowers, plants & home fragrance ecommerce in Germany, broken down
| companies | share | |
|---|---|---|
| Plant webshops | 869 | 26% |
| Home fragrance webshops | 612 | 18% |
| Garden plant webshops | 556 | 17% |
| Mixed flower plant & gift webshops | 324 | 10% |
| Flower delivery webshops | 295 | 9% |
| Home decor webshops | 264 | 8% |
| Perfume webshops | 145 | 4% |
| Garden outdoor furniture webshops | 131 | 4% |
| Gift & giftware webshops | 119 | 4% |
| Party supply webshops | 72 | 2% |
| Retail florists | 61 | 2% |
| Crystal & spiritual supply shops | 51 | 2% |
| General merchandise webshops | 45 | 1% |
| Handmade craft product shops | 41 | 1% |
| Other health beauty & food webshops | 36 | 1% |
| companies · hiring | |
|---|---|
| Self-employed | 2,088 · 0 |
| 2-10 employees | 1,129 · 12 |
| 11-50 employees | 95 · 3 |
| 51-200 employees | 16 · 3 |
| 201-500 employees | 5 · 2 |
| 501-1000 employees | 2 · 1 |
| 1001-5000 employees | 1 · 1 |
| 5001-10000 employees | 1 · 1 |
| companies | share | |
|---|---|---|
| Berlin | 113 | 3% |
| Hamburg | 99 | 3% |
| Köln | 60 | 2% |
| Wiesbaden | 43 | 1% |
| München | 40 | 1% |
| Düsseldorf | 27 | 1% |
| Frankfurt am Main | 26 | 1% |
| Hannover | 20 | 1% |
| Stuttgart | 20 | 1% |
| Borna | 19 | 1% |
| Bremen | 16 | 0% |
| Leipzig | 15 | 0% |
The biggest flowers, plants & home fragrance ecommerce stores in Germany
The largest ecommerce stores of the segment, by headcount; marketplaces and portals left out.
Filter by niche, size, city or hiring, and open the decision makers with verified e-mails.
Free plan: 1,000 records, no card. The first 20 are above; e-mails are verified at the mail server when you open them.
What these ecommerce stores run on
Ecommerce platform read from the stores' own pages and DNS.
The stack of flowers, plants & home fragrance ecommerce in Germany
From their websites and DNS records, page plumbing left out.
Other segments of ecommerce in Germany
Ecommerce in Germany, the whole market →
General consumer goods ecommerce · 75,866 →
Fashion & apparel ecommerce · 24,415 →
Trade & technical equipment ecommerce · 17,490 →
Health, beauty & food ecommerce · 15,075 →
Food production, wholesale & retail · 12,442 →
Pet supplies ecommerce · 8,181 →
Vehicle & parts retail · 7,787 →
Jewellery & watch ecommerce · 5,553 →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
3,337 flowers, plants & home fragrance ecommerce stores are based in Germany; 23 are hiring right now and Berlin has the most. (Breaknorm, 4 November 2026, https://breaknorm.co/market/ecommerce/germany/flowers_plants_home_fragrance_webshops)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- ClassificationEvery company is classified from its own website into vertical, sub-vertical and leaf with a confidence score; this page counts industry confidence ≥ 0.7 and country confidence ≥ 0.8.
- Company listRich profiles with a LinkedIn-known headcount only; job boards, directories, portals and non-organisations are left out.
- HiringOpen roles read hourly from the company's own career system.
Flowers, plants & home fragrance ecommerce in Germany: questions
How many flowers, plants & home fragrance ecommerce stores are there in Germany?
3,337 with a confident classification, read from their own websites.
What is a sub-vertical?
The middle level of our industry tree: Ecommerce → Flowers, plants & home fragrance ecommerce → leaf niches such as plant webshops, home fragrance webshops, garden plant webshops. Each company carries all three with a confidence score.
Can I get the list?
Yes: the first 20 largest are on this page; the full list with verified e-mails is in the product. Counting is free.
Get this segment your way
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Every flowers, plants & home fragrance ecommerce company in Germany,
with the person who decides
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