Market map · Greece · Ecommerce

General consumer goods ecommerce in Greece_

As of 4 November 2026, 11,836 general consumer goods ecommerce stores are based in Greece; 8 are hiring right now and Afiny has the most.

As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

Companies
11,836
Hiring now
8 · 4 new in 30 d
Largest niche
General merchandise webshops · 1,109
Top city
Afiny · 718
Parent market
Ecommerce · 25,349
11,836general consumer goods ecommerce stores in Greece
8hiring today
4opened a role in the last 30 days
20niches inside the segment
02 — Niches, sizes, cities

General consumer goods ecommerce in Greece, broken down

By niche
companiesshare
General merchandise webshops
1,1099%
Clothing fashion webshops
1,1069%
Consumer electronics appliance webshops
1,0649%
Furniture webshops
8107%
Home decor webshops
7086%
Kitchenware household goods webshops
5134%
Home textile bedding webshops
5104%
Gift & giftware webshops
5094%
Computer hardware webshops
5054%
Baby product webshops
4484%
Sporting goods webshops
4474%
Childrens toy webshops
4234%
Mobile phone webshops
4174%
Womens general fashion webshops
4013%
Party supply webshops
3393%
By company size
companies · hiring
Self-employed
5,101 · 0
2-10 employees
5,279 · 1
11-50 employees
1,344 · 2
51-200 employees
87 · 1
201-500 employees
16 · 1
501-1000 employees
2 · 0
1001-5000 employees
6 · 3
5001-10000 employees
1 · 0
By city
companiesshare
Afiny
7186%
Athens
891%
Thessaloníki
450%
Mehdya
240%
Piraeus
200%
Bintulu
170%
Irákleion
170%
Bay Shore
160%
Bānk
100%
Pátra
90%
New York
80%
Peristéri
70%
03 — Largest companies

The biggest general consumer goods ecommerce stores in Greece

The largest ecommerce stores of the segment, by headcount; marketplaces and portals left out.

11,836 general consumer goods ecommerce stores in Greece.

Filter by niche, size, city or hiring, and open the decision makers with verified e-mails.

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04 — Ecommerce platforms

What these ecommerce stores run on

Ecommerce platform read from the stores' own pages and DNS.

04 — What they run

The stack of general consumer goods ecommerce in Greece

From their websites and DNS records, page plumbing left out.

Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

11,836 general consumer goods ecommerce stores are based in Greece; 8 are hiring right now and Afiny has the most. (Breaknorm, 4 November 2026, https://breaknorm.co/market/ecommerce/greece/consumer_goods_webshops_mixed)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • ClassificationEvery company is classified from its own website into vertical, sub-vertical and leaf with a confidence score; this page counts industry confidence ≥ 0.7 and country confidence ≥ 0.8.
  • Company listRich profiles with a LinkedIn-known headcount only; job boards, directories, portals and non-organisations are left out.
  • HiringOpen roles read hourly from the company's own career system.
FAQ

General consumer goods ecommerce in Greece: questions

How many general consumer goods ecommerce stores are there in Greece?

11,836 with a confident classification, read from their own websites.

What is a sub-vertical?

The middle level of our industry tree: Ecommerce → General consumer goods ecommerce → leaf niches such as general merchandise webshops, clothing fashion webshops, consumer electronics appliance webshops. Each company carries all three with a confidence score.

Can I get the list?

Yes: the first 20 largest are on this page; the full list with verified e-mails is in the product. Counting is free.

Companies and people

Get this segment your way

The same data as a search, over MCP and the API, as bulk files, or pushed to you as it changes.

Every general consumer goods ecommerce company in Greece,
with the person who decides

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