Market map · New Zealand · Ecommerce

WooCommerce stores in New Zealand_

As of 4 November 2026, 913 companies in New Zealand run a WooCommerce store: 217 pure online shops, the rest manufacturers, wholesalers and retailers selling online; 10 are hiring right now and Auckland has the most.

As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

Companies
913
Hiring now
10 · 5 new in 30 d
Largest segment
General consumer goods ecommerce · 105
Top city
Auckland · 116
Parent market
Ecommerce · 616
Pure online shops
217 · 24%
913WooCommerce stores in New Zealand
10hiring today
5opened a role in the last 30 days
20segments sell on it
02 — Niches, sizes, cities

WooCommerce stores in New Zealand, broken down

By what they sell
companiesshare
General consumer goods ecommerce
10512%
Fashion & apparel ecommerce
819%
Travel agencies booking
394%
Food & beverage production
364%
Health, beauty & food ecommerce
344%
Training & online courses
303%
Digital marketing agencies
273%
Industrial machinery manufacturing
263%
Immigration & relocation advisory
222%
Supplement & cosmetics manufacturing
212%
Trade & technical equipment ecommerce
212%
B2B SaaS platforms
202%
Engineering technical consulting
172%
Food production, wholesale & retail
172%
Chemicals & materials production
152%
By company size
companies · hiring
Self-employed
418 · 0
2-10 employees
337 · 1
11-50 employees
117 · 5
51-200 employees
32 · 0
201-500 employees
7 · 3
501-1000 employees
1 · 0
1001-5000 employees
1 · 1
By city
companiesshare
Auckland
11613%
Christchurch
334%
Wellington
313%
East Tamaki
152%
Tauranga
121%
Whitby
121%
Hamilton
111%
Bay
81%
Queenstown
81%
Remuera
81%
Albany
71%
Ellerslie
71%
By company type
companiesshare
Service
43448%
Online shop
23926%
Manufacturer
15717%
Public & non-profit
273%
Wholesale
202%
Hospitality
192%
Retail
81%
Other
51%
Unknown
40%
03 — Largest companies

The biggest WooCommerce stores in New Zealand

The largest ecommerce stores on this platform in the country, by headcount; marketplaces and portals left out.

913 WooCommerce stores in New Zealand.

Filter by niche, size, city or hiring, and open the decision makers with verified e-mails.

Free plan: 1,000 records, no card. The first 20 are above; e-mails are verified at the mail server when you open them.

04 — Payments & marketing

What WooCommerce stores in New Zealand add on top

Payment providers and marketing tools found on these stores' pages and DNS.

04 — What they run

The stack of woocommerce stores in New Zealand

From their websites and DNS records, page plumbing left out.

Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

913 companies in New Zealand run a WooCommerce store: 217 pure online shops, the rest manufacturers, wholesalers and retailers selling online; 10 are hiring right now and Auckland has the most. (Breaknorm, 4 November 2026, https://breaknorm.co/market/ecommerce/new-zealand/on-woocommerce)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • ClassificationEvery company is classified from its own website into vertical, sub-vertical and leaf with a confidence score; this page counts industry confidence ≥ 0.7 and country confidence ≥ 0.8.
  • Company listRich profiles with a LinkedIn-known headcount only; job boards, directories, portals and non-organisations are left out.
  • HiringOpen roles read hourly from the company's own career system.
FAQ

WooCommerce stores in New Zealand: questions

How many WooCommerce stores are there in New Zealand?

913 with a confident classification, read from their own websites.

How do you know a store runs WooCommerce?

From the store's own pages and DNS: the platform's scripts, assets, checkout or hosting fingerprints. A store is counted once, on the platform we detected.

Can I get the list?

Yes: the first 20 largest are on this page; the full list with verified e-mails is in the product. Counting is free.

Companies and people

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Every woocommerce stores company in New Zealand,
with the person who decides

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