Shipvane · 4 AE roles
Marco E. · joined Cargolio
Fleetora · first roles in DEGeneral consumer goods ecommerce in South Africa_
As of 4 November 2026, 281 general consumer goods ecommerce stores are based in South Africa; Cape Town has the most.
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
- Companies
- 281
- Hiring now
- 0 · 0 new in 30 d
- Largest niche
- General merchandise webshops · 43
- Top city
- Cape Town · 53
- Parent market
- Ecommerce · 666
General consumer goods ecommerce in South Africa, broken down
| companies | share | |
|---|---|---|
| General merchandise webshops | 43 | 15% |
| Clothing fashion webshops | 34 | 12% |
| Consumer electronics appliance webshops | 29 | 10% |
| Sporting goods webshops | 19 | 7% |
| Handmade craft product shops | 16 | 6% |
| Computer hardware webshops | 12 | 4% |
| Kitchenware household goods webshops | 12 | 4% |
| Other consumer goods webshops mixed | 12 | 4% |
| Fabric yarn craft supply webshops | 9 | 3% |
| Furniture webshops | 9 | 3% |
| Home decor webshops | 9 | 3% |
| Home textile bedding webshops | 9 | 3% |
| Mobile phone webshops | 9 | 3% |
| Childrens toy webshops | 8 | 3% |
| Gift & giftware webshops | 8 | 3% |
| companies · hiring | |
|---|---|
| Self-employed | 154 · 0 |
| 2-10 employees | 88 · 0 |
| 11-50 employees | 30 · 0 |
| 51-200 employees | 7 · 0 |
| 201-500 employees | 1 · 0 |
| 501-1000 employees | 1 · 0 |
| companies | share | |
|---|---|---|
| Cape Town | 53 | 19% |
| Johannesburg | 37 | 13% |
| Pretoria | 17 | 6% |
| Durban | 13 | 5% |
| Randburg | 5 | 2% |
| Germiston | 4 | 1% |
| Roodepoort | 4 | 1% |
| Centurion | 3 | 1% |
| Edenvale | 3 | 1% |
| George | 3 | 1% |
| Sandton | 3 | 1% |
| Somerset West | 3 | 1% |
The biggest general consumer goods ecommerce stores in South Africa
The largest ecommerce stores of the segment, by headcount; marketplaces and portals left out.
Filter by niche, size, city or hiring, and open the decision makers with verified e-mails.
Free plan: 1,000 records, no card. The first 20 are above; e-mails are verified at the mail server when you open them.
What these ecommerce stores run on
Ecommerce platform read from the stores' own pages and DNS.
The stack of general consumer goods ecommerce in South Africa
From their websites and DNS records, page plumbing left out.
Other segments of ecommerce in South Africa
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
281 general consumer goods ecommerce stores are based in South Africa; Cape Town has the most. (Breaknorm, 4 November 2026, https://breaknorm.co/market/ecommerce/south-africa/consumer_goods_webshops_mixed)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- ClassificationEvery company is classified from its own website into vertical, sub-vertical and leaf with a confidence score; this page counts industry confidence ≥ 0.7 and country confidence ≥ 0.8.
- Company listRich profiles with a LinkedIn-known headcount only; job boards, directories, portals and non-organisations are left out.
- HiringOpen roles read hourly from the company's own career system.
General consumer goods ecommerce in South Africa: questions
How many general consumer goods ecommerce stores are there in South Africa?
281 with a confident classification, read from their own websites.
What is a sub-vertical?
The middle level of our industry tree: Ecommerce → General consumer goods ecommerce → leaf niches such as general merchandise webshops, clothing fashion webshops, consumer electronics appliance webshops. Each company carries all three with a confidence score.
Can I get the list?
Yes: the first 20 largest are on this page; the full list with verified e-mails is in the product. Counting is free.
Get this segment your way
The same data as a search, over MCP and the API, as bulk files, or pushed to you as it changes.
Every general consumer goods ecommerce company in South Africa,
with the person who decides
Filter on the segment and the country, and get 1,000 records free.