Fashion & apparel ecommerce in Sweden
As of 4 November 2026, 4,194 fashion & apparel ecommerce stores are based in Sweden; 16 are hiring right now and Stockholm has the most.
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
- Companies
- 4,194
- Hiring now
- 16 · 10 new in 30 d
- Largest niche
- Footwear webshops · 501
- Top city
- Stockholm · 306
- Parent market
- Ecommerce · 23,362
Fashion & apparel ecommerce in Sweden, broken down
| companies | share | |
|---|---|---|
| Footwear webshops | 501 | 12% |
| Own brand casual apparel | 466 | 11% |
| Womens general fashion webshops | 443 | 11% |
| Clothing fashion webshops | 426 | 10% |
| Print on demand merch | 418 | 10% |
| Other apparel fashion webshops | 293 | 7% |
| Bags accessories webshops | 285 | 7% |
| Sporting goods webshops | 210 | 5% |
| Childrens clothing webshops | 208 | 5% |
| Lingerie webshops | 198 | 5% |
| Activewear webshops | 185 | 4% |
| Sneaker webshops | 140 | 3% |
| Secondhand & vintage clothing | 123 | 3% |
| Fabric yarn craft supply webshops | 97 | 2% |
| General merchandise webshops | 97 | 2% |
| companies · hiring | |
|---|---|
| Self-employed | 3,539 · 0 |
| 2-10 employees | 448 · 1 |
| 11-50 employees | 140 · 4 |
| 51-200 employees | 39 · 4 |
| 201-500 employees | 19 · 4 |
| 501-1000 employees | 5 · 2 |
| 1001-5000 employees | 3 · 1 |
| 5001-10000 employees | 1 · 0 |
| companies | share | |
|---|---|---|
| Stockholm | 306 | 7% |
| Göteborg | 61 | 1% |
| Malmö | 57 | 1% |
| Uppsala | 40 | 1% |
| Borås | 38 | 1% |
| Helsingborg | 28 | 1% |
| Örebro | 23 | 1% |
| Täby | 18 | 0% |
| Lund | 17 | 0% |
| Karlstad | 14 | 0% |
| Södertälje | 14 | 0% |
| Växjö | 14 | 0% |
The biggest fashion & apparel ecommerce stores in Sweden
The largest ecommerce stores of the segment, by headcount; marketplaces and portals left out.
Filter by niche, size, city or hiring, and open the decision makers with verified e-mails.
Start free, no card. The first 20 are above; e-mails are verified at the mail server when you open them.
What these ecommerce stores run on
Ecommerce platform read from the stores' own pages and DNS.
The stack of fashion & apparel ecommerce in Sweden
From their websites and DNS records, page plumbing left out.
Other segments of ecommerce in Sweden
Ecommerce in Sweden, the whole market →
General consumer goods ecommerce · 12,155 →
Health, beauty & food ecommerce · 3,179 →
Trade & technical equipment ecommerce · 2,437 →
Food production, wholesale & retail · 1,560 →
Pet supplies ecommerce · 1,184 →
Jewellery & watch ecommerce · 931 →
Vehicle & parts retail · 920 →
Flowers, plants & home fragrance ecommerce · 564 →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
4,194 fashion & apparel ecommerce stores are based in Sweden; 16 are hiring right now and Stockholm has the most. (Breaknorm, 4 November 2026, https://breaknorm.co/market/ecommerce/sweden/apparel_fashion_webshops)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- ClassificationEvery company is classified from its own website into vertical, sub-vertical and leaf with a confidence score; this page counts industry confidence ≥ 0.7 and country confidence ≥ 0.8.
- Company listRich profiles with a LinkedIn-known headcount only; job boards, directories, portals and non-organisations are left out.
- HiringOpen roles read hourly from the company's own career system.
Fashion & apparel ecommerce in Sweden: questions
How many fashion & apparel ecommerce stores are there in Sweden?
4,194 with a confident classification, read from their own websites.
What is a sub-vertical?
The middle level of our industry tree: Ecommerce → Fashion & apparel ecommerce → leaf niches such as footwear webshops, own brand casual apparel, womens general fashion webshops. Each company carries all three with a confidence score.
Can I get the list?
Yes: the first 20 largest are on this page; the full list with verified e-mails is in the product. Counting is free.
Get this segment your way
The same data as a search, over MCP and the API, as bulk files, or pushed to you as it changes.
Every fashion & apparel ecommerce company in Sweden,
with the person who decides
Filter on the segment and the country. Start free, no card.