Market map · Sweden · Ecommerce

Flowers, plants & home fragrance ecommerce in Sweden_

As of 4 November 2026, 564 flowers, plants & home fragrance ecommerce stores are based in Sweden; 2 are hiring right now and Malmö has the most.

As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

Companies
564
Hiring now
2 · 0 new in 30 d
Largest niche
Flower delivery webshops · 116
Top city
Malmö · 11
Parent market
Ecommerce · 23,362
564flowers, plants & home fragrance ecommerce stores in Sweden
2hiring today
0opened a role in the last 30 days
20niches inside the segment
02 — Niches, sizes, cities

Flowers, plants & home fragrance ecommerce in Sweden, broken down

By niche
companiesshare
Flower delivery webshops
11621%
Plant webshops
11320%
Home fragrance webshops
9918%
Mixed flower plant & gift webshops
9417%
Garden plant webshops
6912%
Perfume webshops
377%
Home decor webshops
315%
Gift & giftware webshops
183%
Beauty & personal care webshops
102%
Party supply webshops
102%
Garden outdoor furniture webshops
92%
General merchandise webshops
81%
Handmade craft product shops
71%
Other consumer goods webshops mixed
71%
Retail florists
61%
By company size
companies · hiring
Self-employed
471 · 1
2-10 employees
67 · 0
11-50 employees
22 · 0
51-200 employees
3 · 1
201-500 employees
1 · 0
By city
companiesshare
Malmö
112%
Stockholm
112%
Göteborg
102%
Helsingborg
51%
Täby
51%
Julita
41%
Kalmar
41%
Bandhagen
31%
Halmstad
31%
Huddinge
31%
Johanneshov
31%
Jönköping
31%
03 — Largest companies

The biggest flowers, plants & home fragrance ecommerce stores in Sweden

The largest ecommerce stores of the segment, by headcount; marketplaces and portals left out.

564 flowers, plants & home fragrance ecommerce stores in Sweden.

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04 — Ecommerce platforms

What these ecommerce stores run on

Ecommerce platform read from the stores' own pages and DNS.

04 — What they run

The stack of flowers, plants & home fragrance ecommerce in Sweden

From their websites and DNS records, page plumbing left out.

Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

564 flowers, plants & home fragrance ecommerce stores are based in Sweden; 2 are hiring right now and Malmö has the most. (Breaknorm, 4 November 2026, https://breaknorm.co/market/ecommerce/sweden/flowers_plants_home_fragrance_webshops)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • ClassificationEvery company is classified from its own website into vertical, sub-vertical and leaf with a confidence score; this page counts industry confidence ≥ 0.7 and country confidence ≥ 0.8.
  • Company listRich profiles with a LinkedIn-known headcount only; job boards, directories, portals and non-organisations are left out.
  • HiringOpen roles read hourly from the company's own career system.
FAQ

Flowers, plants & home fragrance ecommerce in Sweden: questions

How many flowers, plants & home fragrance ecommerce stores are there in Sweden?

564 with a confident classification, read from their own websites.

What is a sub-vertical?

The middle level of our industry tree: Ecommerce → Flowers, plants & home fragrance ecommerce → leaf niches such as flower delivery webshops, plant webshops, home fragrance webshops. Each company carries all three with a confidence score.

Can I get the list?

Yes: the first 20 largest are on this page; the full list with verified e-mails is in the product. Counting is free.

Companies and people

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The same data as a search, over MCP and the API, as bulk files, or pushed to you as it changes.

Every flowers, plants & home fragrance ecommerce company in Sweden,
with the person who decides

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