Shipvane · 4 AE roles
Marco E. · joined Cargolio
Fleetora · first roles in DEFashion & apparel ecommerce in United Kingdom_
As of 4 November 2026, 28,288 fashion & apparel ecommerce stores are based in United Kingdom; 55 are hiring right now and London has the most.
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
- Companies
- 28,288
- Hiring now
- 55 · 30 new in 30 d
- Largest niche
- Own brand casual apparel · 4,643
- Top city
- London · 1,374
- Parent market
- Ecommerce · 156,553
Fashion & apparel ecommerce in United Kingdom, broken down
| companies | share | |
|---|---|---|
| Own brand casual apparel | 4,643 | 16% |
| Print on demand merch | 4,407 | 16% |
| Womens general fashion webshops | 3,501 | 12% |
| Clothing fashion webshops | 2,265 | 8% |
| Bags accessories webshops | 1,900 | 7% |
| Footwear webshops | 1,703 | 6% |
| Other apparel fashion webshops | 1,618 | 6% |
| Childrens clothing webshops | 1,530 | 5% |
| Activewear webshops | 1,433 | 5% |
| Sporting goods webshops | 1,288 | 5% |
| Menswear webshops | 1,020 | 4% |
| Lingerie webshops | 839 | 3% |
| Secondhand & vintage clothing | 798 | 3% |
| South asian ethnic wear | 727 | 3% |
| Luxury designer resale | 542 | 2% |
| companies · hiring | |
|---|---|
| Self-employed | 21,147 · 0 |
| 2-10 employees | 5,847 · 3 |
| 11-50 employees | 925 · 14 |
| 51-200 employees | 204 · 14 |
| 201-500 employees | 67 · 6 |
| 501-1000 employees | 42 · 5 |
| 1001-5000 employees | 48 · 10 |
| 5001-10000 employees | 7 · 3 |
| 10,001+ employees | 1 · 0 |
| companies | share | |
|---|---|---|
| London | 1,374 | 5% |
| Manchester | 218 | 1% |
| Birmingham | 187 | 1% |
| Leeds | 121 | 0% |
| Glasgow | 120 | 0% |
| Aldgate East | 118 | 0% |
| Bristol | 104 | 0% |
| Stonebridge | 102 | 0% |
| Hoxton | 101 | 0% |
| Liverpool | 95 | 0% |
| Rode | 78 | 0% |
| Sheffield | 73 | 0% |
The biggest fashion & apparel ecommerce stores in United Kingdom
The largest ecommerce stores of the segment, by headcount; marketplaces and portals left out.
Filter by niche, size, city or hiring, and open the decision makers with verified e-mails.
Free plan: 1,000 records, no card. The first 20 are above; e-mails are verified at the mail server when you open them.
What these ecommerce stores run on
Ecommerce platform read from the stores' own pages and DNS.
The stack of fashion & apparel ecommerce in United Kingdom
From their websites and DNS records, page plumbing left out.
Other segments of ecommerce in United Kingdom
Ecommerce in United Kingdom, the whole market →
General consumer goods ecommerce · 76,967 →
Health, beauty & food ecommerce · 17,894 →
Trade & technical equipment ecommerce · 13,607 →
Food production, wholesale & retail · 10,619 →
Pet supplies ecommerce · 7,186 →
Jewellery & watch ecommerce · 6,015 →
Vehicle & parts retail · 5,910 →
Flowers, plants & home fragrance ecommerce · 4,651 →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
28,288 fashion & apparel ecommerce stores are based in United Kingdom; 55 are hiring right now and London has the most. (Breaknorm, 4 November 2026, https://breaknorm.co/market/ecommerce/united-kingdom/apparel_fashion_webshops)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- ClassificationEvery company is classified from its own website into vertical, sub-vertical and leaf with a confidence score; this page counts industry confidence ≥ 0.7 and country confidence ≥ 0.8.
- Company listRich profiles with a LinkedIn-known headcount only; job boards, directories, portals and non-organisations are left out.
- HiringOpen roles read hourly from the company's own career system.
Fashion & apparel ecommerce in United Kingdom: questions
How many fashion & apparel ecommerce stores are there in United Kingdom?
28,288 with a confident classification, read from their own websites.
What is a sub-vertical?
The middle level of our industry tree: Ecommerce → Fashion & apparel ecommerce → leaf niches such as own brand casual apparel, print on demand merch, womens general fashion webshops. Each company carries all three with a confidence score.
Can I get the list?
Yes: the first 20 largest are on this page; the full list with verified e-mails is in the product. Counting is free.
Get this segment your way
The same data as a search, over MCP and the API, as bulk files, or pushed to you as it changes.
Every fashion & apparel ecommerce company in United Kingdom,
with the person who decides
Filter on the segment and the country, and get 1,000 records free.