General & specialty stores in United States
As of 5 November 2026, 570 general & specialty stores are based in United States; 4 are hiring right now and Houston has the most.
As of 5 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
- Companies
- 570
- Hiring now
- 4 · 2 new in 30 d
- Largest niche
- General merchandise webshops · 126
- Top city
- Houston · 9
- Parent market
- Ecommerce · 306,032
General & specialty stores in United States, broken down
| companies | share | |
|---|---|---|
| General merchandise webshops | 126 | 22% |
| Kitchenware household goods webshops | 43 | 8% |
| Consumer electronics appliance webshops | 31 | 5% |
| Hot tub pool & spa stores | 30 | 5% |
| Other general & specialty stores | 28 | 5% |
| Other consumer goods webshops mixed | 27 | 5% |
| Firearms hunting shops | 20 | 4% |
| Discount & variety stores | 18 | 3% |
| Antique & vintage dealers | 17 | 3% |
| Door window webshops | 16 | 3% |
| Garden plant webshops | 14 | 2% |
| Home decor webshops | 14 | 2% |
| Party supply webshops | 14 | 2% |
| Garden outdoor furniture webshops | 13 | 2% |
| Gift & giftware webshops | 13 | 2% |
| companies · hiring | |
|---|---|
| Self-employed | 263 · 0 |
| 2-10 employees | 204 · 0 |
| 11-50 employees | 93 · 1 |
| 51-200 employees | 5 · 1 |
| 201-500 employees | 4 · 2 |
| 501-1000 employees | 1 · 0 |
| companies | share | |
|---|---|---|
| Houston | 9 | 2% |
| San Francisco | 6 | 1% |
| Phoenix | 5 | 1% |
| San Antonio | 5 | 1% |
| Brooklyn | 4 | 1% |
| Minneapolis | 4 | 1% |
| New York | 4 | 1% |
| Anaheim | 3 | 1% |
| Cleveland | 3 | 1% |
| Dallas | 3 | 1% |
| Fort Myers | 3 | 1% |
| Fresno | 3 | 1% |
The biggest general & specialty stores in United States
The largest ecommerce stores of the segment, by headcount; marketplaces and portals left out.
Filter by niche, size, city or hiring, and open the decision makers with verified e-mails.
Start free, no card. The first 20 are above; e-mails are verified at the mail server when you open them.
What these ecommerce stores run on
Ecommerce platform read from the stores' own pages and DNS.
The stack of general & specialty stores in United States
From their websites and DNS records, page plumbing left out.
Other segments of ecommerce in United States
Ecommerce in United States, the whole market →
General consumer goods ecommerce · 140,907 →
Fashion & apparel ecommerce · 70,863 →
Health, beauty & food ecommerce · 42,503 →
Trade & technical equipment ecommerce · 19,277 →
Food production, wholesale & retail · 16,542 →
Jewellery & watch ecommerce · 12,766 →
Pet supplies ecommerce · 11,623 →
Vehicle & parts retail · 10,741 →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
570 general & specialty stores are based in United States; 4 are hiring right now and Houston has the most. (Breaknorm, 5 November 2026, https://breaknorm.co/market/ecommerce/united-states/general_and_specialty_stores)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- ClassificationEvery company is classified from its own website into vertical, sub-vertical and leaf with a confidence score; this page counts industry confidence ≥ 0.7 and country confidence ≥ 0.8.
- Company listRich profiles with a LinkedIn-known headcount only; job boards, directories, portals and non-organisations are left out.
- HiringOpen roles read hourly from the company's own career system.
General & specialty stores in United States: questions
How many general & specialty stores are there in United States?
570 with a confident classification, read from their own websites.
What is a sub-vertical?
The middle level of our industry tree: Ecommerce → General & specialty stores → leaf niches such as general merchandise webshops, kitchenware household goods webshops, consumer electronics appliance webshops. Each company carries all three with a confidence score.
Can I get the list?
Yes: the first 20 largest are on this page; the full list with verified e-mails is in the product. Counting is free.
Get this segment your way
The same data as a search, over MCP and the API, as bulk files, or pushed to you as it changes.
Every general & specialty stores company in United States,
with the person who decides
Filter on the segment and the country. Start free, no card.