Market map · United States

Ecommerce stores in United States_

As of 4 November 2026, 306,032 ecommerce stores are based in United States: 5,746 with 51+ employees, 635 hiring right now, led by general consumer goods ecommerce and San Francisco.

As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

Companies, confident classification
306,032
51+ employees
5,746 · 2%
Hiring now
635 · 292 new in 30 d
Largest segment
General consumer goods ecommerce · 140,907
Top city
San Francisco · 14,332
Running cold outbound
123
Platform detected
225,150 · 74%
306,032ecommerce stores in United States
5,746with 51+ employees
635hiring on their own career site today
292opened a role in the last 30 days
02 — Segments

Ecommerce stores in United States, by segment

Click a segment for its own map. Second column: companies hiring right now.

By sub-vertical
companies · hiring
General consumer goods ecommerce
140,907 · 296
Fashion & apparel ecommerce
70,863 · 139
Health, beauty & food ecommerce
42,503 · 71
Trade & technical equipment ecommerce
19,277 · 79
Food production, wholesale & retail
16,542 · 50
Jewellery & watch ecommerce
12,766 · 23
Pet supplies ecommerce
11,623 · 16
Vehicle & parts retail
10,741 · 35
Visual art galleries & prints
8,232 · 0
Tobacco, vape & cannabis retail
8,011 · 14
Flowers, plants & home fragrance ecommerce
7,424 · 11
Books publishing & retail
4,593 · 0
Machinery equipment wholesale
2,488 · 14
Plants, flowers & fresh produce trade
1,939 · 0
Industrial & chemical distribution
1,789 · 18
By company size
companies · hiring
Self-employed
194,780 · 3
2-10 employees
73,777 · 63
11-50 employees
31,729 · 171
51-200 employees
4,529 · 213
201-500 employees
778 · 91
501-1000 employees
227 · 42
1001-5000 employees
145 · 36
5001-10000 employees
31 · 10
10,001+ employees
36 · 6
By city
companiesshare
San Francisco
14,3325%
New York
8,3013%
Miami
3,5121%
Houston
2,6981%
Las Vegas
2,2811%
Austin
2,0951%
Brooklyn
2,0941%
Denver
1,9231%
Thermopolis
1,9091%
Chicago
1,9061%
San Diego
1,8211%
Atlanta
1,6531%
03 — Largest companies

The biggest ecommerce stores in United States

The largest ecommerce stores of the country, by headcount; marketplaces, portals and directories left out.

306,032 ecommerce stores in United States; 635 of them hiring.

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04 — What they run

The stack of ecommerce stores in United States

Tools found on these companies' websites and in their DNS records, page plumbing left out.

05 — Shop platforms

What United States's ecommerce stores run on

Ecommerce platform, payment providers and marketing stack, read from the stores' own pages and DNS. A platform is detected on 225,150 stores (74%); headless, custom and undetected builds make up the rest. Shares are of all 306,032 stores. Payments and marketing cover only the providers our crawl detects today (PayPal, Stripe, Klarna, SumUp; Klaviyo, Mailchimp, Brevo and the like).

Payment providers
storesshare
PayPal
9,0653%
Stripe
8,0853%
Klarna
1,1610%
Marketing & support stack
storesshare
Mailchimp
17,0186%
Microsoft Clarity
9,0253%
Klaviyo
8,3483%
Brevo
3,8701%
Zendesk
3,2361%
tawk.to
3,2271%
Hotjar
2,4301%
Pinterest
2,2911%
HubSpot
1,4610%
MailerLite
1,0100%
Matomo
1,0050%
LiveChat
6550%
Ecommerce stores by industry
storesshare
Commerce & trade
271,62589%
Media & content
14,2905%
Automotive
10,8194%
Manufacturing & industry
4,9112%
Health care
2,0511%
Hospitality & travel
8090%
Consumer services & leisure
6590%
Property & construction
2570%
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

306,032 ecommerce stores are based in United States: 5,746 with 51 or more employees, 635 hiring right now (292 opened a role in the last 30 days), led by general consumer goods ecommerce and San Francisco. (Breaknorm, 4 November 2026, https://breaknorm.co/market/ecommerce/united-states)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • ClassificationEvery company is classified from its own website into vertical, sub-vertical and leaf with a confidence score; this page counts industry confidence ≥ 0.7 and country confidence ≥ 0.8.
  • Company listRich profiles with a LinkedIn-known headcount only; job boards, directories, portals and non-organisations are left out.
  • HiringOpen roles read hourly from the company's own career system.
  • StackScripts and embeds on the company's pages plus SPF, DKIM, MX and CNAME records of its domain.
FAQ

Ecommerce stores in United States: questions

How many ecommerce stores are there in United States?

306,032 with a confident industry and country classification, read from their own websites; 5,746 of them have 51 or more employees.

How do you know a company is an ecommerce store?

We classify every company from its own website into a vertical, a sub-vertical and a leaf, each with a confidence score. This page counts companies with industry confidence of at least 0.7 and country confidence of at least 0.8; the company list shows only rich profiles with a LinkedIn-known headcount.

Which ecommerce stores in United States are hiring?

635 have an open role on their own career site today and 292 opened one in the last 30 days. The full list with the hiring manager is in the product; counting is free.

Can I get this market as a list?

Yes: filter on ecommerce stores and United States, add size, city or technology, and export with verified e-mails. The first 20 largest companies are on this page.

Companies and people

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Every ecommerce store in United States,
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