Company · Other consumer goods manufacturing

Rapala VMC_

As of 30 October 2026, Rapala VMC has 8 open roles (0 new in 30 days), its marketing & communications team is hiring most, and its postings name Microsoft Excel, Adobe Creative Cloud and Canva as the tools the team works in.

As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

Helsinki, Finland1001-5000 employees50M-250M revenue, est.B2Crapalavmc.com ↗LinkedIn ↗
Headquarters
Helsinki, Uusimaa, Finland
Employees
1001-5000 employees (linkedin)
Sells to
fishing enthusiasts, anglers
Certifications on site
Site languages
EN, FI
Career system
Ownsite_html
8open roles · 0 new in 30 days
11tools named in postings
hiring locations
0change signals read in postings
02 — What they do, whom they sell to, who else does it

Rapala VMC in one screen

Read from rapalavmc.com: what the company does, the customers it names, the buyers we can actually see, and the companies that sell the same thing.

What Rapala VMC does

Rapala VMC is a fishing-gear manufacturer that produces lures and sustainable fishing equipment for anglers around the world. Its offerings include Rapala lures, EcoChoice-labeled products, and Sufix Recycline monofilament fishing line. The company is international, with employees in 40 countries, and focuses on stream conservation and marine and lake littering campaigns.

Rapala luresEcoChoice-labeled productsSufix Recycline monofilament fishing linefishing club membership
Whom it sells to

Named on the site: fishing enthusiasts, anglers.

Who else sells this

Nearest companies by what they do, sell and whom they serve, 51+ employees. 547 scored.

RapalaDenmark · 201-500 employeesRapalaUnited States · 1001-5000 employeesxn--80apjvdgk.bgBulgaria · 51-200 employeesBaja Handmade Fishing LuresMexico · 51-200 employeesOkuma FishingUnited States · 5001-10000 employeesCovema Filaments Ltd.United States · 51-200 employees
03 — Tech stack, with the evidence

What Rapala VMC says it runs

Tools named in the company's own postings as the team's systems, with the sentence that says so. What the website and DNS show is listed separately.

Microsoft ExcelSales · medium confidence · 2 postings
• Sujuvaa MS Office-osaamista (etenkin Excel)
Myyntiassistentti · first seen 2022-02-08
Adobe Creative CloudMarketing & communications · medium confidence · 1 posting
• Proficiency in tools like Canva, Adobe Creative Suite, or similar design software.
Social Media and Content Coordinator · first seen 2025-02-13
CanvaMarketing & communications · medium confidence · 1 posting
• Proficiency in tools like Canva, Adobe Creative Suite, or similar design software.
Social Media and Content Coordinator · first seen 2025-02-13
FacebookMarketing & communications · medium confidence · 1 posting
• Implement, and manage social media strategies across platforms (Instagram, Facebook, TikTok and YouTube)
Social Media and Content Coordinator · first seen 2025-02-13
InstagramMarketing & communications · medium confidence · 1 posting
• Implement, and manage social media strategies across platforms (Instagram, Facebook, TikTok and YouTube)
Social Media and Content Coordinator · first seen 2025-02-13
Microsoft Office · medium confidence · 1 posting
• Sujuvaa MS Office-osaamista (etenkin Excel)
Myyntiassistentti · first seen 2022-12-13
Microsoft OutlookSales · medium confidence · 1 posting
• Proficient computer skills (Excel, Outlook, Teams).
Sales Support and After Sales Operations Manager · first seen 2022-02-08
Microsoft TeamsSales · medium confidence · 1 posting
• Proficient computer skills (Excel, Outlook, Teams).
Sales Support and After Sales Operations Manager · first seen 2022-02-08
TikTokMarketing & communications · medium confidence · 1 posting
• Implement, and manage social media strategies across platforms (Instagram, Facebook, TikTok and YouTube)
Social Media and Content Coordinator · first seen 2025-02-13
YouTubeMarketing & communications · medium confidence · 1 posting
• Implement, and manage social media strategies across platforms (Instagram, Facebook, TikTok and YouTube)
Social Media and Content Coordinator · first seen 2025-02-13
Dynamics 365 Business CentralSales · low confidence · 1 posting
MS Navision and ticketing systems experience highly beneficial
Sales Support and After Sales Operations Manager · first seen 2022-02-08
On the website or in DNS

Vendors whose code loads on rapalavmc.com or whose records sit in its DNS. Page plumbing (libraries, fonts, consent banners) is left out.

04 — Hiring

8 open roles, 0 opened in 90 days

Read hourly from the company's career system. Open roles and new roles in the last 30 days, by team.

05 — Signals

What is changing, read from the postings

Intents are events the employer states about itself, each with the sentence and the posting it came from.

No change signals read in the current postings.

Decision makers at Rapala VMC, with verified e-mails, and every change the moment it is posted.

Sales, marketing and IT leaders by function. Add Rapala VMC to a monitor and get a webhook when a role opens, a tool appears or a signal is read.

Free plan: 1,000 records, no card. The first 20 are above; e-mails are verified at the mail server when you open them.

06 — Lookalikes

Companies like Rapala VMC

Nearest by what they do, what they sell and whom they sell to, 51+ employees. 6 of 547 scored.

RapalaFishing & aquaculture general · Denmark201-500 employees
RapalaFishing & aquaculture general · United States1001-5000 employees
xn--80apjvdgk.bgFishing tackle webshops · Bulgaria51-200 employees
Baja Handmade Fishing LuresFishing & aquaculture general · Mexico51-200 employees
Okuma FishingFishing & aquaculture general · United States5001-10000 employees
Covema Filaments Ltd.Fishing & aquaculture general · United States51-200 employees
07 — Profile

From the company's own website

Legal nameRapala VMC
IndustryManufacturing & industry · Other consumer goods manufacturing
OfferingsRapala lures · EcoChoice-labeled products · Sufix Recycline monofilament fishing line · fishing club membership
Target customersfishing enthusiasts · anglers
Geographic scopeinternational · also United States
Reviews found
Public contact points1 role addresses · 3 phone numbers
Pages readprivacy, pricing, home, imprint, contact, careers
Datescrawled 2026-08-06 · profiled 2026-08-16 · hiring built 2026-10-27
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

Rapala VMC (Helsinki, Finland, 1001-5000 employees) has 8 open roles, 0 new in 30 days, and names 11 tools in its postings. (Breaknorm, 30 October 2026, https://breaknorm.co/company/rapalavmc.com)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • ProfileBuilt from rapalavmc.com: summary, offerings, customers, certifications and contact points are extracted from its pages, with a confidence score per field.
  • HiringRead hourly from the company's Ownsite_html career site; reposts collapse into one record.
  • Tech stackTools the employer's own text names as the team's systems, with the quote; website scripts counted separately.
  • HeadcountLinkedIn where known, otherwise estimated from the site.
FAQ

Rapala VMC: questions

Does Rapala VMC use Microsoft Excel?

Yes, by the company's own words: 2 postings name it, first seen 2022-02-08, in the sales team.

Is Rapala VMC hiring?

8 open roles as of 30 October 2026, 0 opened in the last 30 days and 0 closed. The largest team hiring is marketing & communications.

Where does this profile come from?

From rapalavmc.com itself: we crawled it on 2026-08-06, built the profile on 2026-08-16, and read its career site (Ownsite_html) hourly since. Headcount is from LinkedIn.

Who should I write to at Rapala VMC?

The people are behind the login: decision makers by function, verified at the mail server when you open them. 1 public role addresses from the site are there too.

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