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Company · Rental property management software

Second Nature

As of 3 November 2026, Second Nature has 5 open roles (2 new in 30 days), its product, program & project management team is hiring most, and its postings name Gorgias, Salesforce Service Cloud and Zendesk as the tools the team works in.

As of 3 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

Raleigh, United States201-500 employees50M-250M revenue, est.B2Bsecondnature.com ↗LinkedIn ↗
Headquarters
Raleigh, North Carolina, United States
Employees
201-500 employees (linkedin)
Sells to
property management companies
Certifications on site
Site languages
EN
Career system
Ashby
5open roles · 2 new in 30 days
13tools named in postings
United Stateshiring locations
0change signals read in postings
02What they do, whom they sell to, who else does it

Second Nature in one screen

Read from secondnature.com: what the company does, the customers it names, the buyers we can actually see, and the companies that sell the same thing.

What Second Nature does

Second Nature is a software platform for property management companies that provides resident onboarding and resident benefits packages to personalize the rental experience. Its offerings include lease transparency tools, move-in guides, renters insurance, credit building, air filter delivery, pest control, resident rewards, and a move-in concierge. The platform is used by over 2,500 property management companies.

lease transparency toolmove-in guiderenters insurance programcredit buildingair filter deliveryon-demand pest controlresident rewards programmove-in concierge
Whom it sells to

Named on the site: property management companies.

Who else sells this

Nearest companies by what they do, sell and whom they serve, 51+ employees. 595 scored.

DifferentAustralia · 51-200 employeesRentvineUnited States · 51-200 employeesBuildiumUnited States · 201-500 employeesmagestionlocative.frFrance · 51-200 employeesRentlyUnited States · 501-1000 employeesImmoware24Germany · 51-200 employees
03Tech stack, with the evidence

What Second Nature says it runs

Tools named in the company's own postings as the team's systems, with the sentence that says so. What the website and DNS show is listed separately.

Gorgiasmedium confidence · 1 posting
• Demonstrated experience implementing digital-first self-service, AI agent workflows, and CRM ticket routing tools (e.g., Zendesk, Salesforce Service Cloud, Gorgias, or similar).
Head of Fulfillment Operations & Support · first seen 2026-10-30
Salesforce Service Cloudmedium confidence · 1 posting
• Demonstrated experience implementing digital-first self-service, AI agent workflows, and CRM ticket routing tools (e.g., Zendesk, Salesforce Service Cloud, Gorgias, or similar).
Head of Fulfillment Operations & Support · first seen 2026-10-30
Zendeskmedium confidence · 1 posting
• Demonstrated experience implementing digital-first self-service, AI agent workflows, and CRM ticket routing tools (e.g., Zendesk, Salesforce Service Cloud, Gorgias, or similar).
Head of Fulfillment Operations & Support · first seen 2026-10-30
Amazon Web ServicesSoftware engineering · medium confidence · 1 posting
• Experience with AWS, postgress, SQL
Staff Software Engineer (Backend-focused) · first seen 2026-09-24
Google WorkspaceSales · medium confidence · 1 posting
• Proficiency with Salesforce (or similar CRM) and Google Workspace.
Account Executive · first seen 2026-09-10
Node.jsSoftware engineering · medium confidence · 1 posting
• Experience with TypeScript and Node.
Staff Software Engineer (Backend-focused) · first seen 2026-09-24
SalesforceSales · medium confidence · 1 posting
• Proficiency with Salesforce (or similar CRM) and Google Workspace.
Account Executive · first seen 2026-09-10
TypeScriptSoftware engineering · medium confidence · 1 posting
• Experience with TypeScript and Node.
Staff Software Engineer (Backend-focused) · first seen 2026-09-24
Claude CodeSoftware engineering · low confidence · 1 posting
• Experience using AI coding tools (like Claude Code, Copilot, Cursor, etc.) in your daily workflow, with genuine excitement about where agentic AI is headed for software development.
Staff Software Engineer (Backend-focused) · first seen 2026-09-24
CursorSoftware engineering · low confidence · 1 posting
• Experience using AI coding tools (like Claude Code, Copilot, Cursor, etc.) in your daily workflow, with genuine excitement about where agentic AI is headed for software development.
Staff Software Engineer (Backend-focused) · first seen 2026-09-24
Microsoft CopilotSoftware engineering · low confidence · 1 posting
• Experience using AI coding tools (like Claude Code, Copilot, Cursor, etc.) in your daily workflow, with genuine excitement about where agentic AI is headed for software development.
Staff Software Engineer (Backend-focused) · first seen 2026-09-24
PostgreSQLSoftware engineering · low confidence · 1 posting
• Experience with AWS, postgress, SQL
Staff Software Engineer (Backend-focused) · first seen 2026-09-24
SQLSoftware engineering · low confidence · 1 posting
• Experience with AWS, postgress, SQL
Staff Software Engineer (Backend-focused) · first seen 2026-09-24
On the website or in DNS

Vendors whose code loads on secondnature.com or whose records sit in its DNS. Page plumbing (libraries, fonts, consent banners) is left out.

04Hiring

5 open roles, 5 opened in 90 days

Read hourly from the company's career system. Open roles and new roles in the last 30 days, by team. Companies hiring product, program & project management in United States →

05Signals

What is changing, read from the postings

Intents are events the employer states about itself, each with the sentence and the posting it came from.

No change signals read in the current postings.

Decision makers at Second Nature, with verified e-mails, and every change the moment it is posted.

Sales, marketing and IT leaders by function. Add Second Nature to a monitor and get a webhook when a role opens, a tool appears or a signal is read.

Start free, no card. The first 20 are above; e-mails are verified at the mail server when you open them.

06Lookalikes

Companies like Second Nature

Nearest by what they do, what they sell and whom they sell to, 51+ employees. 6 of 595 scored.

DifferentResidential letting management · Australia51-200 employees
RentvineRental property management software · United States51-200 employees
BuildiumRental property management software · United States201-500 employees
magestionlocative.frResidential letting management · France51-200 employees
RentlyRental property management software · United States501-1000 employees
Immoware24Rental property management software · Germany51-200 employees
07Profile

From the company's own website

Legal nameSecond Nature
IndustryTechnology & software · Rental property management software
Offeringslease transparency tool · move-in guide · renters insurance program · credit building · air filter delivery · on-demand pest control · resident rewards program · move-in concierge
Target customersproperty management companies
Geographic scopeunknown · also Canada
Reviews found
Public contact points0 role addresses · 0 phone numbers
Pages readprivacy, pricing, home, contact, careers, references, shipping
Datescrawled 2026-08-08 · profiled 2026-08-16 · hiring built 2026-11-02
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

Second Nature (Raleigh, United States, 201-500 employees) has 5 open roles, 2 new in 30 days, and names 13 tools in its postings. (Breaknorm, 3 November 2026, https://breaknorm.co/company/secondnature.com)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • ProfileBuilt from secondnature.com: summary, offerings, customers, certifications and contact points are extracted from its pages, with a confidence score per field.
  • HiringRead hourly from the company's Ashby career site; reposts collapse into one record.
  • Tech stackTools the employer's own text names as the team's systems, with the quote; website scripts counted separately.
  • HeadcountLinkedIn where known, otherwise estimated from the site.
FAQ

Second Nature: questions

Does Second Nature use Gorgias?

Yes, by the company's own words: 1 posting name it, first seen 2026-10-30, in the team.

Is Second Nature hiring?

5 open roles as of 3 November 2026, 2 opened in the last 30 days and 1 closed. The largest team hiring is product, program & project management.

Where does this profile come from?

From secondnature.com itself: we crawled it on 2026-08-08, built the profile on 2026-08-16, and read its career site (Ashby) hourly since. Headcount is from LinkedIn.

Who should I write to at Second Nature?

The people are behind the login: decision makers by function, verified at the mail server when you open them. 0 public role addresses from the site are there too.

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