Company · Franchised car dealerships

Sonic Automotive_

As of 30 October 2026, Sonic Automotive has 384 open roles (249 new in 30 days), its skilled trades and field service team is hiring most, and its postings name Apple iPad, carfax and Microsoft Office as the tools the team works in.

As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

Charlotte, United States10,001+ employees1B+ revenue, est.B2C, D2Csonicautomotive.com ↗LinkedIn ↗
Headquarters
Charlotte, North Carolina, United States
Employees
10,001+ employees (linkedin)
Sells to
car buyers, vehicle sellers
Certifications on site
Site languages
EN
Career system
Smartrecruiters
384open roles · 249 new in 30 days
13tools named in postings
United Stateshiring locations
0change signals read in postings
02 — What they do, whom they sell to, who else does it

Sonic Automotive in one screen

Read from sonicautomotive.com: what the company does, the customers it names, the buyers we can actually see, and the companies that sell the same thing.

What Sonic Automotive does

Sonic Automotive is a car dealership that sells new and used vehicles to consumers. It offers new car inventory, certified pre-owned vehicles, vehicle appraisal, trade-in programs, and financing. The company operates over 100 stores representing more than 25 brands across the United States.

new car inventoryused vehicle inventorycertified pre-owned vehiclesfinance applicationsell your car programtrade-in valuation
Whom it sells to

Named on the site: car buyers, vehicle sellers.

Who else sells this

Nearest companies by what they do, sell and whom they serve, 51+ employees. 580 scored.

Spark AutoKW · 51-200 employeesBenson AutomotiveUnited States · 501-1000 employeesGroup 1 AutomotiveUnited States · 1001-5000 employeesHoffman Auto GroupUnited States · 501-1000 employeesgezet.plPoland · 201-500 employeesnivyamaruti.comIndia · 201-500 employees
03 — Tech stack, with the evidence

What Sonic Automotive says it runs

Tools named in the company's own postings as the team's systems, with the sentence that says so. What the website and DNS show is listed separately.

Apple iPadFinance & accounting · high confidence · 7 postings
• We are technology based - most jobs use IPads or IPhones that we provide.
Billing Clerk - Lexus of Birmingham · first seen 2026-09-15
carfaxRetail & store operations · high confidence · 1 posting
Poway Honda is a 2025 CARFAX Top-Rated Dealer with a strong reputation for customer satisfaction, a recently renovated showroom, and the resources of Sonic Automotive, a Fortune 500 company.
Salesperson - Poway Honda · first seen 2026-10-02
Microsoft OfficeFinance & accounting · medium confidence · 23 postings
· Strong MS Office Suite computer skills.
BDC Associate Fixed Ops - Town and Country Toyota · first seen 2026-01-30
Microsoft ExcelFinance & accounting · medium confidence · 14 postings
• Strong proficiency in Microsoft Office, particularly Excel and Word
Accounting - Motorcycles of Charlotte · first seen 2026-08-27
Microsoft WordFinance & accounting · medium confidence · 9 postings
• Strong proficiency in Microsoft Office, particularly Excel and Word
Accounting - Motorcycles of Charlotte · first seen 2026-08-27
Microsoft OutlookFinance & accounting · medium confidence · 6 postings
• Excellent Microsoft Office computer skills, including Excel, Word, and Outlook.
Accounting Specialist - Raging Bull Harley-Davidson · first seen 2026-08-27
Microsoft PowerPoint · medium confidence · 1 posting
• Proficient in Microsoft Word, Excel, PowerPoint, and Outlook
Internet Sales Manager / Traffic Manager - Jordan Toyota · first seen 2026-08-27
ADP · low confidence · 1 posting
• Experience with dealership management computer systems (ADP preferred).
Dealership Controller - Momentum BMW Mini/Southwest Land Rover · first seen 2026-10-20
HPE Slingshot · low confidence · 2 postings
• Familiarity with OEM certifications and service procedures (Can-am, Indian, Kawasaki, Sea Doo, Slingshot, etc.) preferred
Powersports Technician - Team Mancuso Powersports Gulf Freeway · first seen 2026-03-05
Kawasaki Robotics · low confidence · 2 postings
• Familiarity with OEM certifications and service procedures (Can-am, Indian, Kawasaki, Sea Doo, Slingshot, etc.) preferred
Powersports Technician - Team Mancuso Powersports Gulf Freeway · first seen 2026-03-05
Dealertrack · low confidence · 1 posting
• Experience with dealership DMS systems (CDK, Reynolds, Dealertrack).
Staff Accountant - Audi New Orleans · first seen 2026-09-25
Lightspeed · low confidence · 1 posting
• Lightspeed DMS experience is highly preferred.
Accounting Specialist - Raging Bull Harley-Davidson · first seen 2026-09-14
Reynolds and Reynolds · low confidence · 1 posting
• Experience with dealership DMS systems (CDK, Reynolds, Dealertrack).
Staff Accountant - Audi New Orleans · first seen 2026-09-25
On the website or in DNS

Vendors whose code loads on sonicautomotive.com or whose records sit in its DNS. Page plumbing (libraries, fonts, consent banners) is left out.

04 — Hiring

384 open roles, 395 opened in 90 days

Read hourly from the company's career system. Open roles and new roles in the last 30 days, by team. Companies hiring skilled trades and field service in United States →

05 — Signals

What is changing, read from the postings

Intents are events the employer states about itself, each with the sentence and the posting it came from.

No change signals read in the current postings.

Decision makers at Sonic Automotive, with verified e-mails, and every change the moment it is posted.

Sales, marketing and IT leaders by function. Add Sonic Automotive to a monitor and get a webhook when a role opens, a tool appears or a signal is read.

Free plan: 1,000 records, no card. The first 20 are above; e-mails are verified at the mail server when you open them.

06 — Lookalikes

Companies like Sonic Automotive

Nearest by what they do, what they sell and whom they sell to, 51+ employees. 6 of 580 scored.

Spark AutoFranchised car dealerships · KW51-200 employees
Benson AutomotiveFranchised car dealerships · United States501-1000 employees
Group 1 AutomotiveFranchised car dealerships · United States1001-5000 employeesHoffman Auto GroupFranchised car dealerships · United States501-1000 employeesgezet.plFranchised car dealerships · Poland201-500 employees
nivyamaruti.comFranchised car dealerships · India201-500 employees
07 — Profile

From the company's own website

Legal nameSonic Automotive
IndustryAutomotive · Franchised car dealerships
Offeringsnew car inventory · used vehicle inventory · certified pre-owned vehicles · finance application · sell your car program · trade-in valuation
Target customerscar buyers · vehicle sellers
Geographic scopenational · also Canada
Reviews found
Public contact points4 role addresses · 3 phone numbers
Pages readpricing, team, locations, home, contact, careers, references, services
Datescrawled 2026-08-08 · profiled 2026-08-16 · hiring built 2026-10-28
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

Sonic Automotive (Charlotte, United States, 10,001+ employees) has 384 open roles, 249 new in 30 days, and names 13 tools in its postings. (Breaknorm, 30 October 2026, https://breaknorm.co/company/sonicautomotive.com)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • ProfileBuilt from sonicautomotive.com: summary, offerings, customers, certifications and contact points are extracted from its pages, with a confidence score per field.
  • HiringRead hourly from the company's Smartrecruiters career site; reposts collapse into one record.
  • Tech stackTools the employer's own text names as the team's systems, with the quote; website scripts counted separately.
  • HeadcountLinkedIn where known, otherwise estimated from the site.
FAQ

Sonic Automotive: questions

Does Sonic Automotive use Apple iPad?

Yes, by the company's own words: 7 postings name it, first seen 2026-09-15, in the finance & accounting team.

Is Sonic Automotive hiring?

384 open roles as of 30 October 2026, 249 opened in the last 30 days and 42 closed. The largest team hiring is skilled trades and field service.

Where does this profile come from?

From sonicautomotive.com itself: we crawled it on 2026-08-08, built the profile on 2026-08-16, and read its career site (Smartrecruiters) hourly since. Headcount is from LinkedIn.

Who should I write to at Sonic Automotive?

The people are behind the login: decision makers by function, verified at the mail server when you open them. 4 public role addresses from the site are there too.

Companies and people

Get this company your way

The same data as a search, over MCP and the API, as bulk files, or pushed to you as it changes.

Sonic Automotive and 41.5M more,
read from the source

Look up any company by domain, with its hiring, stack and signals. 1,000 records free.

  1. 01Sign up, no card
  2. 02Connect Claude, ChatGPT or an API key
  3. 03Ask for your market, 1,000 records free