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Company · Wills estates probate law

Willful

As of 1 November 2026, Willful has 1 open roles (1 new in 30 days), its business development & strategy team is hiring most, and its postings name Figma, Notion as the tools the team works in.

As of 1 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

Wellington, Canada11-50 employees2M-10M revenue, est.B2Cwillful.co ↗LinkedIn ↗
Headquarters
Wellington, , Canada
Employees
11-50 employees (linkedin)
Sells to
common-law couples, married couples, blended families
Certifications on site
Site languages
EN
Career system
Breezy
1open roles · 1 new in 30 days
2tools named in postings
Canadahiring locations
0change signals read in postings
02What they do, whom they sell to, who else does it

Willful in one screen

Read from willful.co: what the company does, the customers it names, the buyers we can actually see, and the companies that sell the same thing.

What Willful does

Willful is an online estate-planning service for Canadians that creates customized legal wills and powers of attorney. It offers free unlimited document updates, electronic signing and storage, and will-registry registration. It serves consumers across provinces including Ontario, Alberta and British Columbia.

customized legal willfree document updateselectronic signing and storagewill registry registration
Whom it sells to

Named on the site: common-law couples, married couples, blended families, parents, immigrants to Canada, seniors, pet owners, travellers, LGBTQ+ Canadians, canadian individuals, estate planners.

Who else sells this

Nearest companies by what they do, sell and whom they serve, 51+ employees. 595 scored.

Trust InheritanceUnited Kingdom · 51-200 employeesTrust & WillUnited States · 51-200 employeesLawcomm SolicitorsUnited Kingdom · 51-200 employeesUFileCanada · 51-200 employeesLawDepotUnited States · 51-200 employeesGOV+United States · 51-200 employees
03Tech stack, with the evidence

What Willful says it runs

Tools named in the company's own postings as the team's systems, with the sentence that says so. What the website and DNS show is listed separately.

FigmaBusiness development & strategy · medium confidence · 1 posting
• A multi-medium creator: You have design and asset creation skills, including basic video editing, and know your way around Figma and Notion.
Partnerships Coordinator · first seen 2026-10-01
NotionBusiness development & strategy · medium confidence · 1 posting
• A multi-medium creator: You have design and asset creation skills, including basic video editing, and know your way around Figma and Notion.
Partnerships Coordinator · first seen 2026-10-01
On the website or in DNS

Vendors whose code loads on willful.co or whose records sit in its DNS. Page plumbing (libraries, fonts, consent banners) is left out.

04Hiring

1 open roles, 1 opened in 90 days

Read hourly from the company's career system. Open roles and new roles in the last 30 days, by team. Companies hiring business development & strategy in Canada →

Open roles by team
open · new 30 d
Business development & strategy
1 · 1
Newest postings
05Signals

What is changing, read from the postings

Intents are events the employer states about itself, each with the sentence and the posting it came from.

No change signals read in the current postings.

Decision makers at Willful, with verified e-mails, and every change the moment it is posted.

Sales, marketing and IT leaders by function. Add Willful to a monitor and get a webhook when a role opens, a tool appears or a signal is read.

Start free, no card. The first 20 are above; e-mails are verified at the mail server when you open them.

06Lookalikes

Companies like Willful

Nearest by what they do, what they sell and whom they sell to, 51+ employees. 6 of 595 scored.

Trust InheritanceWills estates probate law · United Kingdom51-200 employees
Trust & WillWills estates probate law · United States51-200 employees
Lawcomm SolicitorsReal estate property law · United Kingdom51-200 employees
UFilePersonal tax preparation services · Canada51-200 employees
LawDepotLegal document template shops · United States51-200 employees
GOV+Document management services · United States51-200 employees
07Profile

From the company's own website

Legal nameWillful
IndustryBusiness & finance services · Wills estates probate law
Offeringscustomized legal will · free document updates · electronic signing and storage · will registry registration
Target customerscommon-law couples · married couples · blended families · parents · immigrants to Canada · seniors · pet owners · travellers · LGBTQ+ Canadians · canadian individuals · estate planners
Geographic scopenational · also United States
Reviews foundgoogle_reviews, trustpilot
Public contact points1 role addresses · 0 phone numbers
Pages readprivacy, pricing, terms, team, home, contact, references
Datescrawled 2026-09-10 · profiled 2026-09-12 · hiring built 2026-10-27
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

Willful (Wellington, Canada, 11-50 employees) has 1 open roles, 1 new in 30 days, and names 2 tools in its postings. (Breaknorm, 1 November 2026, https://breaknorm.co/company/willful.co)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • ProfileBuilt from willful.co: summary, offerings, customers, certifications and contact points are extracted from its pages, with a confidence score per field.
  • HiringRead hourly from the company's Breezy career site; reposts collapse into one record.
  • Tech stackTools the employer's own text names as the team's systems, with the quote; website scripts counted separately.
  • HeadcountLinkedIn where known, otherwise estimated from the site.
FAQ

Willful: questions

Does Willful use Figma?

Yes, by the company's own words: 1 posting name it, first seen 2026-10-01, in the business development & strategy team.

Is Willful hiring?

1 open roles as of 1 November 2026, 1 opened in the last 30 days and 0 closed. The largest team hiring is business development & strategy.

Where does this profile come from?

From willful.co itself: we crawled it on 2026-09-10, built the profile on 2026-09-12, and read its career site (Breezy) hourly since. Headcount is from LinkedIn.

Who should I write to at Willful?

The people are behind the login: decision makers by function, verified at the mail server when you open them. 1 public role addresses from the site are there too.

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