ActiveCampaign VS Adobe Experience Cloud_
As of 4 November 2026, Adobe Experience Cloud is named by 142 companies and ActiveCampaign by 150; ActiveCampaign skews to companies under 200 people (77% vs 20%), Adobe Experience Cloud to companies over 1,000 (62% vs 3%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: ActiveCampaign's script and mail records show on hundreds of thousands of small sites, Adobe Experience Cloud rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- ActiveCampaign: 2–200 employees
- 77%
- Adobe Experience Cloud: 2–200 employees
- 20%
- ActiveCampaign: 1,000+ employees
- 3%
- Adobe Experience Cloud: 1,000+ employees
- 62%
- Postings per company, 90 days
- 1.8 · 3.9
- Website or DNS footprint
- 108,092 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | ActiveCampaign | share | Adobe Experience Cloud | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 16 | 11% | – | – | outside top 12 |
| 2-10 employees | 31 | 21% | 4 | 3% | ActiveCampaign |
| 11-50 employees | 55 | 37% | 10 | 7% | ActiveCampaign |
| 51-200 employees | 30 | 20% | 15 | 11% | ActiveCampaign |
| 201-500 employees | 9 | 6% | 16 | 11% | Adobe Experience Cloud |
| 501-1000 employees | 4 | 3% | 9 | 6% | Adobe Experience Cloud |
| 1001-5000 employees | 4 | 3% | 23 | 16% | Adobe Experience Cloud |
| 10,001+ employees | 1 | 1% | 49 | 35% | Adobe Experience Cloud |
| 5001-10000 employees | – | – | 16 | 11% | outside top 12 |
| Segment | ActiveCampaign | share | Adobe Experience Cloud | share | Leans |
|---|---|---|---|---|---|
| Business & finance services | 58 | 39% | 51 | 36% | ActiveCampaign |
| Technology & software | 37 | 25% | 37 | 26% | even |
| Consumer services & leisure | 17 | 11% | 7 | 5% | ActiveCampaign |
| Media & content | 14 | 9% | 4 | 3% | ActiveCampaign |
| Manufacturing & industry | 6 | 4% | 14 | 10% | Adobe Experience Cloud |
| Commerce & trade | 5 | 3% | 5 | 4% | even |
| Property & construction | 5 | 3% | 3 | 2% | even |
| Public, community & associations | 3 | 2% | 5 | 4% | even |
| Transport, logistics & rental | 2 | 1% | 3 | 2% | even |
| Automotive | 1 | 1% | – | – | outside top 12 |
| Health care | 1 | 1% | 5 | 4% | Adobe Experience Cloud |
| Hospitality & travel | 1 | 1% | 4 | 3% | Adobe Experience Cloud |
| Utilities & infrastructure | – | – | 3 | 2% | outside top 12 |
| Segment | ActiveCampaign | share | Adobe Experience Cloud | share | Leans |
|---|---|---|---|---|---|
| United States | 69 | 46% | 94 | 66% | Adobe Experience Cloud |
| Germany | 17 | 11% | 5 | 4% | ActiveCampaign |
| Netherlands | 11 | 7% | – | – | outside top 12 |
| India | 8 | 5% | 3 | 2% | ActiveCampaign |
| Brazil | 5 | 3% | 2 | 1% | even |
| Italy | 5 | 3% | – | – | outside top 12 |
| Australia | 3 | 2% | 3 | 2% | even |
| Belgium | 3 | 2% | 1 | 1% | even |
| France | 3 | 2% | 3 | 2% | even |
| United Kingdom | 3 | 2% | 13 | 9% | Adobe Experience Cloud |
| United Arab Emirates | 2 | 1% | – | – | outside top 12 |
| Denmark | 2 | 1% | 1 | 1% | even |
| Canada | – | – | 4 | 3% | outside top 12 |
| Austria | – | – | 1 | 1% | outside top 12 |
| Greece | – | – | 1 | 1% | outside top 12 |
| Segment | ActiveCampaign | share | Adobe Experience Cloud | share | Leans |
|---|---|---|---|---|---|
| Marketing & communications | 268 | 66% | 81 | 12% | ActiveCampaign |
| Sales | 35 | 9% | 18 | 3% | ActiveCampaign |
| Software engineering | 15 | 4% | 135 | 19% | Adobe Experience Cloud |
| Administration & office | 10 | 2% | – | – | outside top 12 |
| Business development & strategy | 8 | 2% | 7 | 1% | even |
| Product, program & project management | 8 | 2% | 59 | 8% | Adobe Experience Cloud |
| IT operations & business systems | 6 | 1% | 147 | 21% | Adobe Experience Cloud |
| Data & AI | 4 | 1% | 31 | 4% | Adobe Experience Cloud |
| Customer service & success | 3 | 1% | 15 | 2% | even |
| Design & UX | 3 | 1% | 9 | 1% | even |
| Engineering (non-software) | 3 | 1% | – | – | outside top 12 |
| General management & consulting | 3 | 1% | 7 | 1% | even |
| hospitality and food service | 1 | 0% | – | – | outside top 12 |
| Unclassified | 1 | 0% | 2 | 0% | even |
The companies behind each column
Companies using ActiveCampaign →
Companies using Adobe Experience Cloud →
Marketing automation ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Adobe Experience Cloud is named by 142 companies in job postings and ActiveCampaign by 150; 0 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/activecampaign-vs-adobe-experience-cloud)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
ActiveCampaign vs Adobe Experience Cloud: questions
Which is more used, ActiveCampaign or Adobe Experience Cloud?
By companies naming it in their own job postings, ActiveCampaign (150) over Adobe Experience Cloud (142). By website-and-DNS footprint, ActiveCampaign (108,092 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses ActiveCampaign?
77% of ActiveCampaign companies have 2 to 200 employees, against 20% for Adobe Experience Cloud. 3% of ActiveCampaign companies have over 1,000 employees, against 62% for Adobe Experience Cloud.
Do companies run both?
0 companies name both in their postings, usually ActiveCampaign in marketing and Adobe Experience Cloud in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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