Compare · Marketing automation

ActiveCampaign VS Adobe Experience Cloud_

As of 4 November 2026, Adobe Experience Cloud is named by 142 companies and ActiveCampaign by 150; ActiveCampaign skews to companies under 200 people (77% vs 20%), Adobe Experience Cloud to companies over 1,000 (62% vs 3%).

As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

The website-and-DNS footprint is not comparable between a marketing suite and a CRM: ActiveCampaign's script and mail records show on hundreds of thousands of small sites, Adobe Experience Cloud rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.

ActiveCampaign: 2–200 employees
77%
Adobe Experience Cloud: 2–200 employees
20%
ActiveCampaign: 1,000+ employees
3%
Adobe Experience Cloud: 1,000+ employees
62%
Postings per company, 90 days
1.8 · 3.9
Website or DNS footprint
108,092 · 0
150companies name ActiveCampaign
142companies name Adobe Experience Cloud
0name both
276 · 547postings in 90 days, ActiveCampaign · Adobe Experience Cloud
02 — Side by side

Who chooses which

Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.

By company size
SegmentActiveCampaignshareAdobe Experience CloudshareLeans
Self-employed1611%––outside top 12
2-10 employees3121%43%ActiveCampaign
11-50 employees5537%107%ActiveCampaign
51-200 employees3020%1511%ActiveCampaign
201-500 employees96%1611%Adobe Experience Cloud
501-1000 employees43%96%Adobe Experience Cloud
1001-5000 employees43%2316%Adobe Experience Cloud
10,001+ employees11%4935%Adobe Experience Cloud
5001-10000 employees––1611%outside top 12
By industry
SegmentActiveCampaignshareAdobe Experience CloudshareLeans
Business & finance services5839%5136%ActiveCampaign
Technology & software3725%3726%even
Consumer services & leisure1711%75%ActiveCampaign
Media & content149%43%ActiveCampaign
Manufacturing & industry64%1410%Adobe Experience Cloud
Commerce & trade53%54%even
Property & construction53%32%even
Public, community & associations32%54%even
Transport, logistics & rental21%32%even
Automotive11%––outside top 12
Health care11%54%Adobe Experience Cloud
Hospitality & travel11%43%Adobe Experience Cloud
Utilities & infrastructure––32%outside top 12
By country
SegmentActiveCampaignshareAdobe Experience CloudshareLeans
United States6946%9466%Adobe Experience Cloud
Germany1711%54%ActiveCampaign
Netherlands117%––outside top 12
India85%32%ActiveCampaign
Brazil53%21%even
Italy53%––outside top 12
Australia32%32%even
Belgium32%11%even
France32%32%even
United Kingdom32%139%Adobe Experience Cloud
United Arab Emirates21%––outside top 12
Denmark21%11%even
Canada––43%outside top 12
Austria––11%outside top 12
Greece––11%outside top 12
Postings by team (share of each tool's postings)
SegmentActiveCampaignshareAdobe Experience CloudshareLeans
Marketing & communications26866%8112%ActiveCampaign
Sales359%183%ActiveCampaign
Software engineering154%13519%Adobe Experience Cloud
Administration & office102%––outside top 12
Business development & strategy82%71%even
Product, program & project management82%598%Adobe Experience Cloud
IT operations & business systems61%14721%Adobe Experience Cloud
Data & AI41%314%Adobe Experience Cloud
Customer service & success31%152%even
Design & UX31%91%even
Engineering (non-software)31%––outside top 12
General management & consulting31%71%even
hospitality and food service10%––outside top 12
Unclassified10%20%even
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

Adobe Experience Cloud is named by 142 companies in job postings and ActiveCampaign by 150; 0 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/activecampaign-vs-adobe-experience-cloud)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
  • Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
  • SegmentsCountry, size and industry from the company profile built from its website.
  • Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
FAQ

ActiveCampaign vs Adobe Experience Cloud: questions

Which is more used, ActiveCampaign or Adobe Experience Cloud?

By companies naming it in their own job postings, ActiveCampaign (150) over Adobe Experience Cloud (142). By website-and-DNS footprint, ActiveCampaign (108,092 vs 0), because its scripts and mail records sit on many small company sites.

Who chooses ActiveCampaign?

77% of ActiveCampaign companies have 2 to 200 employees, against 20% for Adobe Experience Cloud. 3% of ActiveCampaign companies have over 1,000 employees, against 62% for Adobe Experience Cloud.

Do companies run both?

0 companies name both in their postings, usually ActiveCampaign in marketing and Adobe Experience Cloud in sales, or during a migration.

Where do these numbers come from?

From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.

Companies and people

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with the person who owns it

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