Shipvane · 4 AE roles
Marco E. · joined Cargolio
Fleetora · first roles in DE
ActiveCampaign VS Marketo Engage_
As of 4 November 2026, Marketo Engage is named by 1,186 companies and ActiveCampaign by 150; ActiveCampaign skews to companies under 200 people (77% vs 31%), Marketo Engage to companies over 1,000 (39% vs 3%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: ActiveCampaign's script and mail records show on hundreds of thousands of small sites, Marketo Engage rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- ActiveCampaign: 2–200 employees
- 77%
- Marketo Engage: 2–200 employees
- 31%
- ActiveCampaign: 1,000+ employees
- 3%
- Marketo Engage: 1,000+ employees
- 39%
- Postings per company, 90 days
- 1.8 · 2.0
- Website or DNS footprint
- 108,092 · 2,185
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | ActiveCampaign | share | Marketo Engage | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 16 | 11% | 38 | 3% | ActiveCampaign |
| 2-10 employees | 31 | 21% | 60 | 5% | ActiveCampaign |
| 11-50 employees | 55 | 37% | 128 | 11% | ActiveCampaign |
| 51-200 employees | 30 | 20% | 182 | 15% | ActiveCampaign |
| 201-500 employees | 9 | 6% | 164 | 14% | Marketo Engage |
| 501-1000 employees | 4 | 3% | 155 | 13% | Marketo Engage |
| 1001-5000 employees | 4 | 3% | 268 | 23% | Marketo Engage |
| 10,001+ employees | 1 | 1% | 122 | 10% | Marketo Engage |
| 5001-10000 employees | – | – | 69 | 6% | outside top 12 |
| Segment | ActiveCampaign | share | Marketo Engage | share | Leans |
|---|---|---|---|---|---|
| Business & finance services | 58 | 39% | 270 | 23% | ActiveCampaign |
| Technology & software | 37 | 25% | 592 | 50% | Marketo Engage |
| Consumer services & leisure | 17 | 11% | 60 | 5% | ActiveCampaign |
| Media & content | 14 | 9% | 38 | 3% | ActiveCampaign |
| Manufacturing & industry | 6 | 4% | 105 | 9% | Marketo Engage |
| Commerce & trade | 5 | 3% | 18 | 2% | even |
| Property & construction | 5 | 3% | 18 | 2% | even |
| Public, community & associations | 3 | 2% | 27 | 2% | even |
| Transport, logistics & rental | 2 | 1% | 13 | 1% | even |
| Automotive | 1 | 1% | – | – | outside top 12 |
| Health care | 1 | 1% | 17 | 1% | even |
| Hospitality & travel | 1 | 1% | 9 | 1% | even |
| Utilities & infrastructure | – | – | 15 | 1% | outside top 12 |
| Segment | ActiveCampaign | share | Marketo Engage | share | Leans |
|---|---|---|---|---|---|
| United States | 69 | 46% | 882 | 74% | Marketo Engage |
| Germany | 17 | 11% | 26 | 2% | ActiveCampaign |
| Netherlands | 11 | 7% | – | – | outside top 12 |
| India | 8 | 5% | 20 | 2% | ActiveCampaign |
| Brazil | 5 | 3% | – | – | outside top 12 |
| Italy | 5 | 3% | 6 | 1% | ActiveCampaign |
| Australia | 3 | 2% | 11 | 1% | even |
| Belgium | 3 | 2% | 7 | 1% | even |
| France | 3 | 2% | 14 | 1% | even |
| United Kingdom | 3 | 2% | 92 | 8% | Marketo Engage |
| United Arab Emirates | 2 | 1% | – | – | outside top 12 |
| Denmark | 2 | 1% | 5 | 0% | even |
| Canada | – | – | 28 | 2% | outside top 12 |
| Sweden | – | – | 6 | 1% | outside top 12 |
| Singapore | – | – | 6 | 1% | outside top 12 |
| Segment | ActiveCampaign | share | Marketo Engage | share | Leans |
|---|---|---|---|---|---|
| Marketing & communications | 268 | 66% | 2,034 | 64% | even |
| Sales | 35 | 9% | 239 | 8% | even |
| Software engineering | 15 | 4% | 122 | 4% | even |
| Administration & office | 10 | 2% | 2 | 0% | ActiveCampaign |
| Business development & strategy | 8 | 2% | 22 | 1% | even |
| Product, program & project management | 8 | 2% | 77 | 2% | even |
| IT operations & business systems | 6 | 1% | 110 | 3% | even |
| Data & AI | 4 | 1% | 123 | 4% | Marketo Engage |
| Customer service & success | 3 | 1% | 32 | 1% | even |
| Design & UX | 3 | 1% | 11 | 0% | even |
| Engineering (non-software) | 3 | 1% | 2 | 0% | even |
| General management & consulting | 3 | 1% | 11 | 0% | even |
| hospitality and food service | 1 | 0% | 1 | 0% | even |
| Unclassified | 1 | 0% | 6 | 0% | even |
| Travel, leisure & events | – | – | 39 | 1% | outside top 12 |
| Finance & accounting | – | – | 16 | 1% | outside top 12 |
| Human resources | – | – | 5 | 0% | outside top 12 |
| Education & training | – | – | 3 | 0% | outside top 12 |
| arts media and entertainment | – | – | 2 | 0% | outside top 12 |
| logistics warehouse and transport | – | – | 2 | 0% | outside top 12 |
| construction and civil | – | – | 1 | 0% | outside top 12 |
| healthcare clinical | – | – | 1 | 0% | outside top 12 |
| manufacturing and production | – | – | 1 | 0% | outside top 12 |
| procurement and purchasing | – | – | 1 | 0% | outside top 12 |
| Quality, safety & environment | – | – | 1 | 0% | outside top 12 |
| Retail & store operations | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using ActiveCampaign →
Companies using Marketo Engage →
Marketing automation ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Marketo Engage is named by 1,186 companies in job postings and ActiveCampaign by 150; 16 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/activecampaign-vs-adobe-marketo-engage)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
ActiveCampaign vs Marketo Engage: questions
Which is more used, ActiveCampaign or Marketo Engage?
By companies naming it in their own job postings, Marketo Engage (1,186) over ActiveCampaign (150). By website-and-DNS footprint, ActiveCampaign (108,092 vs 2,185), because its scripts and mail records sit on many small company sites.
Who chooses ActiveCampaign?
77% of ActiveCampaign companies have 2 to 200 employees, against 31% for Marketo Engage. 3% of ActiveCampaign companies have over 1,000 employees, against 39% for Marketo Engage.
Do companies run both?
16 companies name both in their postings, usually ActiveCampaign in marketing and Marketo Engage in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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