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Marketo Engage VS Salesforce Journey Builder_
As of 4 November 2026, Salesforce Journey Builder is named by 166 companies and Marketo Engage by 1,186; Marketo Engage skews to companies under 200 people (31% vs 30%), Salesforce Journey Builder to companies over 1,000 (44% vs 39%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Marketo Engage's script and mail records show on hundreds of thousands of small sites, Salesforce Journey Builder rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Marketo Engage: 2–200 employees
- 31%
- Salesforce Journey Builder: 2–200 employees
- 30%
- Marketo Engage: 1,000+ employees
- 39%
- Salesforce Journey Builder: 1,000+ employees
- 44%
- Postings per company, 90 days
- 2.0 · 2.1
- Website or DNS footprint
- 2,185 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Marketo Engage | share | Salesforce Journey Builder | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 38 | 3% | 4 | 2% | even |
| 2-10 employees | 60 | 5% | 7 | 4% | even |
| 11-50 employees | 128 | 11% | 15 | 9% | even |
| 51-200 employees | 182 | 15% | 28 | 17% | even |
| 201-500 employees | 164 | 14% | 16 | 10% | Marketo Engage |
| 501-1000 employees | 155 | 13% | 23 | 14% | even |
| 1001-5000 employees | 268 | 23% | 28 | 17% | Marketo Engage |
| 5001-10000 employees | 69 | 6% | 13 | 8% | Salesforce Journey Builder |
| 10,001+ employees | 122 | 10% | 32 | 19% | Salesforce Journey Builder |
| Segment | Marketo Engage | share | Salesforce Journey Builder | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 592 | 50% | 34 | 20% | Marketo Engage |
| Business & finance services | 270 | 23% | 44 | 27% | Salesforce Journey Builder |
| Manufacturing & industry | 105 | 9% | 10 | 6% | Marketo Engage |
| Consumer services & leisure | 60 | 5% | 13 | 8% | Salesforce Journey Builder |
| Media & content | 38 | 3% | 16 | 10% | Salesforce Journey Builder |
| Public, community & associations | 27 | 2% | 9 | 5% | Salesforce Journey Builder |
| Commerce & trade | 18 | 2% | 12 | 7% | Salesforce Journey Builder |
| Property & construction | 18 | 2% | – | – | outside top 12 |
| Health care | 17 | 1% | 11 | 7% | Salesforce Journey Builder |
| Utilities & infrastructure | 15 | 1% | 5 | 3% | even |
| Transport, logistics & rental | 13 | 1% | 2 | 1% | even |
| Hospitality & travel | 9 | 1% | 7 | 4% | Salesforce Journey Builder |
| Automotive | – | – | 2 | 1% | outside top 12 |
| Segment | Marketo Engage | share | Salesforce Journey Builder | share | Leans |
|---|---|---|---|---|---|
| United States | 882 | 74% | 95 | 57% | Marketo Engage |
| United Kingdom | 92 | 8% | 16 | 10% | even |
| Canada | 28 | 2% | 9 | 5% | Salesforce Journey Builder |
| Germany | 26 | 2% | 8 | 5% | Salesforce Journey Builder |
| India | 20 | 2% | – | – | outside top 12 |
| France | 14 | 1% | 3 | 2% | even |
| Australia | 11 | 1% | – | – | outside top 12 |
| Belgium | 7 | 1% | – | – | outside top 12 |
| Italy | 6 | 1% | – | – | outside top 12 |
| Sweden | 6 | 1% | – | – | outside top 12 |
| Singapore | 6 | 1% | – | – | outside top 12 |
| Denmark | 5 | 0% | – | – | outside top 12 |
| Brazil | – | – | 11 | 7% | outside top 12 |
| Spain | – | – | 3 | 2% | outside top 12 |
| Netherlands | – | – | 3 | 2% | outside top 12 |
| Hungary | – | – | 2 | 1% | outside top 12 |
| Portugal | – | – | 2 | 1% | outside top 12 |
| United Arab Emirates | – | – | 1 | 1% | outside top 12 |
| Austria | – | – | 1 | 1% | outside top 12 |
| Segment | Marketo Engage | share | Salesforce Journey Builder | share | Leans |
|---|---|---|---|---|---|
| Marketing & communications | 2,034 | 64% | 110 | 26% | Marketo Engage |
| Sales | 239 | 8% | 1 | 0% | Marketo Engage |
| Data & AI | 123 | 4% | 6 | 1% | Marketo Engage |
| Software engineering | 122 | 4% | 106 | 25% | Salesforce Journey Builder |
| IT operations & business systems | 110 | 3% | 62 | 15% | Salesforce Journey Builder |
| Product, program & project management | 77 | 2% | 6 | 1% | even |
| Travel, leisure & events | 39 | 1% | – | – | outside top 12 |
| Customer service & success | 32 | 1% | 16 | 4% | Salesforce Journey Builder |
| Business development & strategy | 22 | 1% | 2 | 0% | even |
| Finance & accounting | 16 | 1% | – | – | outside top 12 |
| Design & UX | 11 | 0% | 1 | 0% | even |
| General management & consulting | 11 | 0% | – | – | outside top 12 |
| Unclassified | 6 | 0% | – | – | outside top 12 |
| Human resources | 5 | 0% | – | – | outside top 12 |
| Education & training | 3 | 0% | – | – | outside top 12 |
| Administration & office | 2 | 0% | – | – | outside top 12 |
| arts media and entertainment | 2 | 0% | – | – | outside top 12 |
| Engineering (non-software) | 2 | 0% | 4 | 1% | even |
| logistics warehouse and transport | 2 | 0% | – | – | outside top 12 |
| construction and civil | 1 | 0% | 1 | 0% | even |
| healthcare clinical | 1 | 0% | – | – | outside top 12 |
| hospitality and food service | 1 | 0% | – | – | outside top 12 |
| manufacturing and production | 1 | 0% | – | – | outside top 12 |
| procurement and purchasing | 1 | 0% | – | – | outside top 12 |
| Quality, safety & environment | 1 | 0% | – | – | outside top 12 |
| Retail & store operations | 1 | 0% | – | – | outside top 12 |
The companies behind each column
Companies using Marketo Engage →
Companies using Salesforce Journey Builder →
Marketing automation ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Salesforce Journey Builder is named by 166 companies in job postings and Marketo Engage by 1,186; 0 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/adobe-marketo-engage-vs-salesforce-journey-builder)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Marketo Engage vs Salesforce Journey Builder: questions
Which is more used, Marketo Engage or Salesforce Journey Builder?
By companies naming it in their own job postings, Marketo Engage (1,186) over Salesforce Journey Builder (166). By website-and-DNS footprint, Marketo Engage (2,185 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Marketo Engage?
31% of Marketo Engage companies have 2 to 200 employees, against 30% for Salesforce Journey Builder. 39% of Marketo Engage companies have over 1,000 employees, against 44% for Salesforce Journey Builder.
Do companies run both?
0 companies name both in their postings, usually Marketo Engage in marketing and Salesforce Journey Builder in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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