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Amazon Athena VS Google BigQuery_

As of 4 November 2026, Google BigQuery is named by 3,662 companies and Amazon Athena by 1,159; Amazon Athena skews to companies under 200 people (40% vs 46%), Google BigQuery to companies over 1,000 (27% vs 31%).

As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Amazon Athena's script and mail records show on hundreds of thousands of small sites, Google BigQuery rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.

Amazon Athena: 2–200 employees
40%
Google BigQuery: 2–200 employees
46%
Amazon Athena: 1,000+ employees
31%
Google BigQuery: 1,000+ employees
27%
Postings per company, 90 days
2.7 · 2.8
Website or DNS footprint
0 · 0
1,159companies name Amazon Athena
3,662companies name Google BigQuery
166name both
3,075 · 10,341postings in 90 days, Amazon Athena · Google BigQuery
02 — Side by side

Who chooses which

Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.

By company size
SegmentAmazon AthenashareGoogle BigQueryshareLeans
Self-employed242%1294%even
2-10 employees888%3329%even
11-50 employees12211%54915%Google BigQuery
51-200 employees25822%82122%even
201-500 employees18516%49614%Amazon Athena
501-1000 employees12611%3479%even
1001-5000 employees18516%49714%Amazon Athena
5001-10000 employees464%1414%even
10,001+ employees12511%35010%even
By industry
SegmentAmazon AthenashareGoogle BigQueryshareLeans
Technology & software43137%1,62744%Google BigQuery
Health care23720%792%Amazon Athena
Business & finance services22820%80922%Google BigQuery
Manufacturing & industry666%2086%even
Media & content414%2296%Google BigQuery
Consumer services & leisure373%1273%even
Public, community & associations313%642%even
Utilities & infrastructure222%752%even
Property & construction202%541%even
Commerce & trade151%2346%Google BigQuery
Transport, logistics & rental111%552%even
Hospitality & travel101%592%even
By country
SegmentAmazon AthenashareGoogle BigQueryshareLeans
United States82471%2,09657%Amazon Athena
United Kingdom676%2938%Google BigQuery
Germany343%1514%even
Canada262%732%even
France212%1364%even
India202%812%even
Brazil161%862%even
Spain121%531%even
Australia111%531%even
Japan91%––outside top 12
Switzerland81%––outside top 12
Singapore81%––outside top 12
Sweden––602%outside top 12
Netherlands––461%outside top 12
Poland––371%outside top 12
Postings by team (share of each tool's postings)
SegmentAmazon AthenashareGoogle BigQueryshareLeans
Data & AI1,43035%6,99052%Google BigQuery
healthcare clinical53813%––outside top 12
Software engineering44711%1,98515%Google BigQuery
Administration & office2616%50%Amazon Athena
healthcare support and caregiving2506%––outside top 12
IT operations & business systems1674%7546%even
Finance & accounting1504%2192%Amazon Athena
Sales972%3603%even
social care and community632%––outside top 12
Product, program & project management511%3082%even
Customer service & success331%1051%even
Engineering (non-software)321%991%even
Education & training160%90%even
General management & consulting150%540%even
Legal, compliance & risk130%540%even
Quality, safety & environment130%150%even
Marketing & communications70%5134%Google BigQuery
skilled trades and field service70%30%even
hospitality and food service60%10%even
construction and civil50%50%even
logistics warehouse and transport50%1481%even
Business development & strategy40%550%even
research and science40%60%even
Design & UX30%90%even
Unclassified30%220%even
Human resources20%120%even
Travel, leisure & events10%10%even
Retail & store operations––90%outside top 12
arts media and entertainment––50%outside top 12
procurement and purchasing––50%outside top 12
manufacturing and production––30%outside top 12
facilities cleaning and security––20%outside top 12
real estate and property––10%outside top 12
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

Google BigQuery is named by 3,662 companies in job postings and Amazon Athena by 1,159; 166 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/amazon-athena-vs-google-bigquery)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
  • Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
  • SegmentsCountry, size and industry from the company profile built from its website.
  • Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
FAQ

Amazon Athena vs Google BigQuery: questions

Which is more used, Amazon Athena or Google BigQuery?

By companies naming it in their own job postings, Google BigQuery (3,662) over Amazon Athena (1,159). By website-and-DNS footprint, Google BigQuery (0 vs 0), because its scripts and mail records sit on many small company sites.

Who chooses Amazon Athena?

40% of Amazon Athena companies have 2 to 200 employees, against 46% for Google BigQuery. 31% of Amazon Athena companies have over 1,000 employees, against 27% for Google BigQuery.

Do companies run both?

166 companies name both in their postings, usually Amazon Athena in marketing and Google BigQuery in sales, or during a migration.

Where do these numbers come from?

From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.

Companies and people

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