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Amazon Athena VS Snowflake_

As of 4 November 2026, Snowflake is named by 5,634 companies and Amazon Athena by 1,159; Amazon Athena skews to companies under 200 people (40% vs 38%), Snowflake to companies over 1,000 (34% vs 31%).

As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Amazon Athena's script and mail records show on hundreds of thousands of small sites, Snowflake rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.

Amazon Athena: 2–200 employees
40%
Snowflake: 2–200 employees
38%
Amazon Athena: 1,000+ employees
31%
Snowflake: 1,000+ employees
34%
Postings per company, 90 days
2.7 · 4.0
Website or DNS footprint
0 · 200
1,159companies name Amazon Athena
5,634companies name Snowflake
306name both
3,075 · 22,581postings in 90 days, Amazon Athena · Snowflake
02 — Side by side

Who chooses which

Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.

By company size
SegmentAmazon AthenashareSnowflakeshareLeans
Self-employed242%1262%even
2-10 employees888%4087%even
11-50 employees12211%62111%even
51-200 employees25822%1,09819%Amazon Athena
201-500 employees18516%84315%even
501-1000 employees12611%65012%even
1001-5000 employees18516%97817%even
5001-10000 employees464%2755%even
10,001+ employees12511%63511%even
By industry
SegmentAmazon AthenashareSnowflakeshareLeans
Technology & software43137%2,37042%Snowflake
Health care23720%1763%Amazon Athena
Business & finance services22820%1,36024%Snowflake
Manufacturing & industry666%4658%Snowflake
Media & content414%2274%even
Consumer services & leisure373%1703%even
Public, community & associations313%1122%even
Utilities & infrastructure222%1503%even
Property & construction202%972%even
Commerce & trade151%2635%Snowflake
Transport, logistics & rental111%811%even
Hospitality & travel101%912%even
By country
SegmentAmazon AthenashareSnowflakeshareLeans
United States82471%3,72966%Amazon Athena
United Kingdom676%3977%even
Germany343%1693%even
Canada262%1503%even
France212%1473%even
India202%1112%even
Brazil161%421%even
Spain121%361%even
Australia111%892%even
Japan91%––outside top 12
Switzerland81%––outside top 12
Singapore81%––outside top 12
Sweden––601%outside top 12
Netherlands––491%outside top 12
Poland––331%outside top 12
Postings by team (share of each tool's postings)
SegmentAmazon AthenashareSnowflakeshareLeans
Data & AI1,43035%14,43252%Snowflake
healthcare clinical53813%30%Amazon Athena
Software engineering44711%3,67813%Snowflake
Administration & office2616%40%Amazon Athena
healthcare support and caregiving2506%––outside top 12
IT operations & business systems1674%1,8627%Snowflake
Finance & accounting1504%6993%even
Sales972%1,1534%even
social care and community632%––outside top 12
Product, program & project management511%1,0534%Snowflake
Customer service & success331%1811%even
Engineering (non-software)321%1471%even
Education & training160%90%even
General management & consulting150%2751%even
Legal, compliance & risk130%1310%even
Quality, safety & environment130%470%even
Marketing & communications70%4272%even
skilled trades and field service70%10%even
hospitality and food service60%30%even
construction and civil50%160%even
logistics warehouse and transport50%1380%even
Business development & strategy40%2061%even
research and science40%190%even
Design & UX30%220%even
Unclassified30%460%even
Human resources20%320%even
Travel, leisure & events10%––outside top 12
procurement and purchasing––130%outside top 12
arts media and entertainment––70%outside top 12
public safety and protective services––50%outside top 12
facilities cleaning and security––40%outside top 12
manufacturing and production––20%outside top 12
real estate and property––20%outside top 12
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

Snowflake is named by 5,634 companies in job postings and Amazon Athena by 1,159; 306 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/amazon-athena-vs-snowflake)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
  • Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
  • SegmentsCountry, size and industry from the company profile built from its website.
  • Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
FAQ

Amazon Athena vs Snowflake: questions

Which is more used, Amazon Athena or Snowflake?

By companies naming it in their own job postings, Snowflake (5,634) over Amazon Athena (1,159). By website-and-DNS footprint, Snowflake (200 vs 0), because its scripts and mail records sit on many small company sites.

Who chooses Amazon Athena?

40% of Amazon Athena companies have 2 to 200 employees, against 38% for Snowflake. 31% of Amazon Athena companies have over 1,000 employees, against 34% for Snowflake.

Do companies run both?

306 companies name both in their postings, usually Amazon Athena in marketing and Snowflake in sales, or during a migration.

Where do these numbers come from?

From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.

Companies and people

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