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Amazon SageMaker VS Vertex AI_

As of 4 November 2026, Vertex AI is named by 1,163 companies and Amazon SageMaker by 1,384; Amazon SageMaker skews to companies under 200 people (38% vs 34%), Vertex AI to companies over 1,000 (40% vs 36%).

As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Amazon SageMaker's script and mail records show on hundreds of thousands of small sites, Vertex AI rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.

Amazon SageMaker: 2–200 employees
38%
Vertex AI: 2–200 employees
34%
Amazon SageMaker: 1,000+ employees
36%
Vertex AI: 1,000+ employees
40%
Postings per company, 90 days
2.6 · 3.5
Website or DNS footprint
0 · 0
1,384companies name Amazon SageMaker
1,163companies name Vertex AI
579name both
3,623 · 4,026postings in 90 days, Amazon SageMaker · Vertex AI
02 — Side by side

Who chooses which

Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.

By company size
SegmentAmazon SageMakershareVertex AIshareLeans
Self-employed363%403%even
2-10 employees997%877%even
11-50 employees15911%11710%even
51-200 employees27220%19517%Amazon SageMaker
201-500 employees18413%14512%even
501-1000 employees13810%11410%even
1001-5000 employees22616%22519%Vertex AI
5001-10000 employees675%555%even
10,001+ employees20315%18516%even
By industry
SegmentAmazon SageMakershareVertex AIshareLeans
Technology & software69550%57049%even
Business & finance services33824%26723%even
Manufacturing & industry1078%686%even
Media & content534%504%even
Utilities & infrastructure393%292%even
Commerce & trade342%555%Vertex AI
Consumer services & leisure312%363%even
Public, community & associations272%262%even
Health care141%151%even
Automotive131%121%even
Hospitality & travel111%––outside top 12
Property & construction91%111%even
Transport, logistics & rental––141%outside top 12
By country
SegmentAmazon SageMakershareVertex AIshareLeans
United States88064%66557%Amazon SageMaker
United Kingdom987%736%even
Germany453%545%even
India413%424%even
Canada383%333%even
France282%484%Vertex AI
Australia201%182%even
Spain161%111%even
Japan141%111%even
Poland131%171%even
Netherlands121%111%even
Sweden121%––outside top 12
Brazil––232%outside top 12
Postings by team (share of each tool's postings)
SegmentAmazon SageMakershareVertex AIshareLeans
Data & AI2,90060%2,68452%Amazon SageMaker
Software engineering72515%91018%Vertex AI
IT operations & business systems2976%3507%even
Product, program & project management1192%1192%even
Sales782%1293%even
Customer service & success361%90%even
Engineering (non-software)321%922%even
General management & consulting291%551%even
Legal, compliance & risk261%130%even
Unclassified130%60%even
Marketing & communications120%240%even
Business development & strategy90%210%even
Finance & accounting90%50%even
research and science80%30%even
Education & training60%80%even
construction and civil50%30%even
Quality, safety & environment30%40%even
arts media and entertainment20%10%even
Human resources20%10%even
Administration & office10%10%even
Design & UX10%100%even
healthcare clinical10%10%even
logistics warehouse and transport10%20%even
facilities cleaning and security––60%outside top 12
procurement and purchasing––30%outside top 12
skilled trades and field service––10%outside top 12
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

Vertex AI is named by 1,163 companies in job postings and Amazon SageMaker by 1,384; 579 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/amazon-sagemaker-vs-vertex-ai)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
  • Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
  • SegmentsCountry, size and industry from the company profile built from its website.
  • Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
FAQ

Amazon SageMaker vs Vertex AI: questions

Which is more used, Amazon SageMaker or Vertex AI?

By companies naming it in their own job postings, Amazon SageMaker (1,384) over Vertex AI (1,163). By website-and-DNS footprint, Vertex AI (0 vs 0), because its scripts and mail records sit on many small company sites.

Who chooses Amazon SageMaker?

38% of Amazon SageMaker companies have 2 to 200 employees, against 34% for Vertex AI. 36% of Amazon SageMaker companies have over 1,000 employees, against 40% for Vertex AI.

Do companies run both?

579 companies name both in their postings, usually Amazon SageMaker in marketing and Vertex AI in sales, or during a migration.

Where do these numbers come from?

From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.

Companies and people

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Every company on either tool,
with the person who owns it

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